Let me start by saying I have a love/hate relationship with social media. I love that it allows me to keep up with friends in different cities, but I hate that it acts as a cheat sheet to peek into someone else’s life so we rob ourselves of creating genuine connections. I love that it’s free advertising for my business, but I hate that it’s time consuming, and my ADHD brain always gets distracted and I lose 30 minutes in the blink of an eye while I’m mindlessly scrolling. *SQUIRREL*! I love catching up with new trends, new influencers and new ideas, but I hate how I can literally feel my brain turn to mush after being on social media for more than 20 minutes.
I’m a busy gal and with each new project I take on, my time becomes more limited. Managing Marketing4Notaries, Notary Business Builder and the Notary Trust Delivery Agent Certification program are my priorities, and I’m also serving my community as a working mobile notary. A few months ago, I started feeling overwhelmed. I had too many things on my to-do list. There are only so many hours in the day and something had to give. I was phoning in my social media posts which was basically a big waste of time because hardly anyone was paying attention to my posts. Something had to change.
I decided to begin the search for a social media manager. It was the one area I felt I could most easily transition to someone else’s control. I set out to find help. I interviewed 5 different people from the big $5k/month firm to the $20/hour freelancer at Fiverr. I wasn’t connecting with anyone because they all seemed either too sales-y or too boring… and I was getting tired of constantly being upsold products and services I didn’t need.
For months, my daughter had been telling me how she thought I should manage my accounts, but I didn’t listen. You know how as parents we complain that our kids don’t listen to us because they think we’re old and unhip? The truth is…I wasn’t listening to my daughter and taking her experience into account. She grew up with social media. It was “normal,” to her where it’s an added task for me. She kept talking about aesthetics, branding, stories…I started to notice that it sounded like she knew what she was talking about. So, I called her one day and asked her if she’d be interested in managing my social media, but because I’m her mom and I don’t believe in just giving my kids things I asked her to pitch me. I wanted to see her ideas written out to be sure we were aligned in our vision. Yes, I’m that mom who is a bit harder on her own kids. What I expected was a one-page list of ways she could help improve my engagement and reach. What I got blew me away. She did her research! She had a whole page on my current analytics with a plan to include everything I felt it is important to share with a step-by step guide on how to do that.
The minute I saw her presentation I knew I would hire her to manage my social media accounts and not because she is my daughter, but because she listened to what my wants and needs are and created a plan to achieve my goals. She earned her seat at the table.
I am thrilled to introduce all of you to Katie Cox, Marketing4Notaries, social media manager. Not only is she my daughter, but she’s also a 2022 graduate of Texas State University. She lives in Houston with her boyfriend, Max and is a dog-mom to Ricky (mini-weenie) and Kai (black lab). Katie has made a huge impact on my social media accounts. In one week, she increased my engagement over 350%! Of all the markers one looks at to analyze accounts, she has increased all of them across the board. I’m so impressed with what she’s managed to accomplish in a relatively short amount of time that I’ve invited her to be a part of my deep dive call into step 4 of the 5 Point Marketing System/social media. I know if her tips can work to build my social media following, it will work for you, too! Katie will be sharing her top 5 tips for increasing social media traffic atour rescheduled call on Thursday, November 16th at 12:30pm central/10:30am pacific/1:30pm eastern.
No doubt about it…Social media is a necessity and as my business has grown over the years, I am more and more convinced that it’s an excellent tool for expanding your audience when done properly. I am so thankful that I finally found the right person to manage my accounts and I learned a valuable lesson in the process: the younger generations have many talents to share and we shouldn’t overlook their contributions because we think we're older and wiser. There is always more to learn, and the older I get the more I appreciate that!