Oversaturation in the Notary Business

Oversaturation.

I hear this word often when I am reading notary-specific Facebook posts or comments on Instagram.  I have heard notaries from all different walks of life, living in vastly different parts of the country tell me the notary business is oversaturated.

“There are too many Loan Signing Agents in this city.  You’ll never find work.”

“This business is dead.  Too many notaries means too little work.”

“Signing services aren’t paying me what I’m worth because there are too many notaries desperate for business and they will take anything.”

“Title companies already have their preferred notaries, so if you’re not on the list then you can forget getting direct business from them.”

Do any of these sound familiar to you?  If so, listen up!  I have one word to describe all of these statements and the idea that the market is oversaturated:  Bullsh*t!  

The notary business is anything but dead! And if you’re still clinging to the idea of only being a loan signing agent, then you’re not paying attention to what’s happening in the market! 

YOU MUST DIVERSIFY YOUR NOTARY BUSINESS IF YOU WANT TO STAY IN BUSINESS FOR THE LONG HAUL. That means, you need to let go of the idea that you can sit on your sofa waiting for signing services to do the marketing work for you and send you assignments. I mean, if you want to do that then great, but we’ve proven over the last 2 years that it doesn’t provide a sustainable income (and if you need more proof than that I’m afraid I can’t help you). 

The idea of “oversaturation in the notary business” is actually your resistance.  That resistance is holding you back from doing what you know needs to be done:  diversifying your skills and building your "know, like & trust" factor in your community. That resistance is your brain protecting you from stepping outside of your comfort zone, and it’s perfectly normal to feel that way.  

When I say “resistance” I’m referring to the stories we tell ourselves to keep us safe from doing scary things like going to a networking meeting or directly marketing your business.  

Admit it….you’ve talked yourself out of going to a networking meeting or from direct marketing.  I know I did when I started my notary business in 2017!  I had all kinds of excuses, too. I’m not feeling my best, or I don’t have my elevator pitch perfected, or it’s raining and I don’t want to drive in the traffic across town, or my business cards aren’t back from the printer yet.  Blah, blah, blah…they were all resistant excuses!

For far too long, notaries all over the country (myself included) believed that we could rely on signing services sending out mortgage closing assignments to make a living.  I know I personally justified receiving only a portion of the notary fee on the closing disclosure as a marketing fee.  It helped me feel less guilty about not spreading the word about my business myself. 

Did you know you can hire someone to market your business for you?  For a cool $5-10k per month you can sit back and have someone else market your business for you.  On the off chance that isn’t in your budget, I have some good news!  

I created a 5 Point Marketing System that will help you better understand why you’re scared to market your business in your community! I know when you start to understand the “why,” you will begin to incorporate techniques to help you get out of your own way.  

The 5 Point Marketing System will also help you build your confidence in yourself and your business, teach you how to market without feeling like a used car salesman, and how to follow-up and stay in touch with your prospects.  You will learn you proper networking techniques so you’re armed and ready to network (a very powerful business building tool), and it will teach you how to use social media as free advertising for your business.  Here’s the coolest part….the 5 Point Marketing System does all of this for $20 per month!  

I've coached so many notaries through the 5 Point Marketing System and watched their businesses thrive. If you're looking for a proven system to help your business that includes free one-on-one coaching with me then look no further!

You can find the 5 Point Marketing System at www.Marketing4Notaries.com.  

All my best,

Jen

P.S. If you’re looking for a training platform to help you build additional skills as a notary entrepreneur, I highly recommend Notary Business Builder because it offers multiple subject matter experts to help you dial in on the exact training you need for the specialities that interest you the most.  It’s widely considered the one-stop-shop for everything a notary entrepreneur needs to run a successful business!

P.S.S.  Marketing4Notaries.com will increase monthly subscription pricing to $24.99/month effective May 17, 2024.  Keep your $20 fee for a lifetime by signing up today!