Three Sentences That Turn a Notary Into a Business Owner
Most notaries do not have a marketing problem. They have an identity problem wearing a marketing costume.
You can hand someone a perfect content calendar, a script for cold outreach, and a beautifully designed business card, and none of it will move if they still think of themselves as a person who performs a service rather than a person who owns a business. The tactics only work once the identity shifts first. That order matters, and it is the whole spine of On The Move.
Here are the three lines from the book that do the actual work, in the order they need to happen.
1. "I wasn't just a notary, I was a business owner."
This is the line that has to land before anything else does. In the book, it shows up as the moment my husband Tommy stopped letting me get away with calling myself "just a notary," because I was checking mortgage industry job boards every morning like my own business was a placeholder instead of the plan.
Most notaries are running the same background program. Technically self-employed, but still one bad month away from mentally packing it in and updating a résumé. That half-in, half-out posture leaks into everything: the pricing you're too nervous to raise, the follow-up you talk yourself out of sending, the referral partner you never actually ask for the meeting.
You cannot out-market an identity you do not believe. Before the tactics, the sentence has to become true: not just a notary. A business owner.
2. "Marketing isn't about you. It's about them."
Once you believe you own a business, the next wall is usually marketing itself, and specifically the fear that marketing means bothering people. I hear a version of this constantly: I don't want to be pushy. I hate asking for business. What if they think I'm annoying?
Every one of those fears has the same flaw. They are all about you. Your discomfort, your fear of rejection, your worry about how you're perceived. The reframe in the book flips the entire direction of the sentence: you are not interrupting someone's day to serve yourself; you are showing up with a solution to a problem they already have. A closing that could get delayed. Paperwork that could go wrong. A client who does not yet know a better option exists.
Marketing stops feeling icky the moment it stops being about you and starts being about the person on the other end of it. That single reframe is worth more than any content calendar.
3. "Sales isn't about convincing people to hire you, it's about helping people solve problems."
This is the last wall, and it is usually the tallest one, because "sales" is a word a lot of good, ethical people have decided means something slimy. In the book, this shift comes from an escrow officer who cut off my rehearsed, walking-résumé pitch before I could even finish it, and it forced a realization that changed how I've worked ever since.
You have been selling your whole life. Convincing your kid to try a new food. Talking a friend into a restaurant. Getting someone to say yes to marrying you. None of that felt slimy, because none of it was about tricking anyone. It was about believing in something enough to offer it.
Selling your notary services is no different, once you stop performing qualifications at people and start actually listening to what they need. The résumé voice repels. The listening voice builds trust. That is the entire difference between sales that feels gross and sales that feels like help.
The order is the point
Identity first. Then marketing. Then sales. Skip step one and the other two collapse, because you cannot convincingly serve people from a business you do not yet believe you're allowed to own.
These three lines are a small piece of a much bigger system: the actual 5 Point Marketing System, the sales mindset work, the fear-to-service reframes, the networking and follow-up frameworks that turn belief into an actual functioning business. All of it lives in On The Move: The Relationship-Driven 5 Point Marketing Solution for Mobile Business Success.
If any of these three lines hit something true, the book is where the rest of the shift happens. Grab your copy on Amazon and stop being just a notary.
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