Doing the Hard Stuff. No Bullsh*t, Just Growth.
- Jennifer Neitzel (Dallas, TX)
- Feb 9
- 2 min read
I recently had the pleasure of sitting down with Jim Allen on his podcast, and I knew the moment we wrapped that this conversation needed to be shared more broadly. Not because it was polished or pretty, but because it was real.
Jim titled the episode Doing the Hard Stuff. No Bullshit, Just Growth, and honestly, that says it all. In this episode, we talked about what actually moves the needle in a notary business, not hacks, not shortcuts, not the latest shiny object, but the unsexy work that compounds over time.
What we covered, straight up
Jim and I dug into my journey from stay-at-home mom to working in the mortgage indusstry to building a thriving notary business and eventually becoming a business coach and educator. But this was not a highlight reel conversation. We focused on the parts people tend to skip over, avoid, or hope someone else will do for them.
Here are a few core themes from our conversation.
Growth requires direct marketing. Not passive posting. Not waiting to be discovered. Real outreach. Real conversations. Real follow-up.
Relationships are the business. If you are not intentionally building relationships with the people who can refer you business, you are building someone else’s pipeline instead of your own.
Consistency beats intensity every time. You do not need to do everything. You need to do the right things, consistently, even when you do not feel like it.
The Five Point Marketing System exists for a reason. We talked about why I created it, how it removes the guesswork, and why structure actually creates freedom instead of restriction.
Hard work does not disappear; it just gets more strategic. There is no level where effort stops. The difference is learning where to apply it so you are not spinning your wheels.
Why this conversation matters right now
The notary industry is changing. Loan signings alone are no longer a sustainable long-term strategy for many businesses. The notaries who will thrive are the ones willing to build relationships, diversify services, and show up with intention. This episode is for you if you are tired of chasing work. It is for you if you know you are capable of more but feel stuck. It is for you if you are ready to stop consuming information and start applying it. Jim was generous enough to create space for an honest, no-fluff conversation, and I appreciate him for that.
Listen to the episode and learn how to do the hard stuff
If you want a grounded, practical discussion about what actually builds a business, I encourage you to listen to the full episode here. Set aside the noise, grab a notebook, and listen with the intention to act.
Growth does not come from knowing what to do. It comes from doing the hard stuff, on purpose.
No bullshit. Just growth.
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