Yes, We're Doing a Woo Woo Summer. No, I Haven't Lost It.

Let me get the eye-roll out of the way first. "Woo woo," I said it. I can already feel a few of you reaching for the unsubscribe button, muttering that you came here to learn how to land title companies, not to journal about your inner child.

Stay with me for ninety seconds.

I spent five years writing a book I told everyone would take a few months. Five. Years. The delay had nothing to do with my typing speed and everything to do with the running commentary in my head that insisted I wasn't qualified, that nobody would read it, that who did I think I was. I was a competent adult who had already built a business from a layoff and a notary stamp, and I still spent half a decade arguing with a voice that had no credentials whatsoever.

Here is what I've learned coaching thousands of notaries since: almost none of you are stuck because you don't know how to notarize. You know how to notarize. You're stuck because of the story you tell yourself about whether you're the kind of person who gets to build something real. That is the actual bottleneck. And it is not solved by another checklist.

That is what the Woo Woo Summer Series is about. And before you decide it's a bunch of vibes, let me show you the receipts, because I don't teach anything I can't back up.

The "woo" has a research budget

Stanford psychologist Carol Dweck spent three decades on a deceptively simple question: does what you believe about your own ability change what you actually accomplish? The answer, across large studies including a national experiment published in the journal Nature, is yes. People who believe their abilities can grow through effort consistently outperform people who believe their abilities are fixed. Same skills. Same starting point. Different story in their head, different results. (Dweck, Mindset, 2006; Yeager & Dweck, Nature, 2019.)

Then there's Albert Bandura, another Stanford researcher, who spent forty years studying "self-efficacy," which is a fancy term for whether you believe you can pull off the thing in front of you. His finding was blunt: your belief in your ability predicts your performance, sometimes more than your actual ability does. And critically, it predicts how fast you get back up after you fall on your face. (Bandura, 1977.)

That is not a horoscope. That is data. The inner game is not the soft part of business. For most of you, it is the whole game.

Here's the part that made me build a community instead of a course

Bandura didn't just prove that belief matters. He identified how you actually build it. Three ways, specifically: stacking small wins so you have proof you can do hard things, watching people like you succeed so your brain stops treating it as impossible, and getting encouragement from people you trust when the doubt gets loud.

Read that again and tell me it doesn't describe exactly what happens in a good community.

You cannot mindset your way to confidence alone in your car between signings, white-knuckling affirmations you don't believe. You build it in a room full of notaries who are one step ahead of you, celebrating the win you're still working toward, and reminding you that you're closer than you think. The science of self-belief points straight at the thing I've been building this whole time. I didn't plan that. I just noticed it worked, and then found out why.

What the Woo Woo Summer Series actually covers

No sage required. Here's the lineup: The stories you inherited and mistook for facts, and how to spot the difference. Why "I'm not a salesperson" is a belief, not a personality trait, and what to do about it. How self-talk quietly sets your prices before you ever open your mouth. Building resilience so that a slow month reads as a data point instead of a verdict. And the boring, unglamorous truth that confidence is not something you're born with. You build it by taking action before you feel ready, then letting the evidence pile up.

Every session is grounded in real psychology and delivered by someone who reversed a diabetes diagnosis, healed a lot of old wounds, and finally wrote the book, all by doing the work instead of waiting to feel ready. I'm not teaching this from a mountaintop. I'm teaching it from the trenches, with the scars to prove it.

This is not for everyone, and that's the point

If you think mindset is nonsense and you only want scripts and templates, this particular summer probably isn't your thing, and I'd rather tell you that now than take your money and disappoint you. Marketing4Notaries has plenty of nuts-and-bolts strategy too, but the Woo Woo Summer Series is specifically for the notary who has quietly suspected that the thing standing between them and a real business is not one more tactic. It's the story in their head.

If that landed a little too accurately, come find your people.

Come try it before you commit

Not ready to pull out a card? Good. Come to Tuesday Notary Titans, our free weekly call where Laura Biewer and I answer your real business questions with zero pitch. Get a feel for the room.

And when you're ready to stop waiting to feel ready, the Marketing4Notaries community is $24 a month or $199 a year at Skool.com/Marketing4Notaries. That's less than a dollar a day to be in a room engineered, whether we knew the research or not, to make you believe you can do the thing. And then help you actually do it.

You don't have to feel ready. You just have to take the next step.

I'll see you inside.