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  • Oversaturation in the Notary Business

    Oversaturation. I hear this word often when I am reading notary-specific Facebook posts or comments on Instagram.  I have heard notaries from all different walks of life, living in vastly different parts of the country tell me the notary business is oversaturated. “There are too many Loan Signing Agents in this city.  You’ll never find work.” “This business is dead.  Too many notaries means too little work.” “Signing services aren’t paying me what I’m worth because there are too many notaries desperate for business and they will take anything.” “Title companies already have their preferred notaries, so if you’re not on the list then you can forget getting direct business from them.” Do any of these sound familiar to you?  If so, listen up!  I have one word to describe all of these statements and the idea that the market is oversaturated:  Bullsh*t! The notary business is anything but dead! And if you’re still clinging to the idea of only being a loan signing agent, then you’re not paying attention to what’s happening in the market! YOU MUST DIVERSIFY YOUR NOTARY BUSINESS IF YOU WANT TO STAY IN BUSINESS FOR THE LONG HAUL. That means, you need to let go of the idea that you can sit on your sofa waiting for signing services to do the marketing work for you and send you assignments. I mean, if you want to do that then great, but we’ve proven over the last 2 years that it doesn’t provide a sustainable income (and if you need more proof than that I’m afraid I can’t help you). The idea of “oversaturation in the notary business” is actually your resistance.  That resistance is holding you back from doing what you know needs to be done:  diversifying your skills and building your "know, like & trust" factor in your community. That resistance is your brain protecting you from stepping outside of your comfort zone, and it’s perfectly normal to feel that way. When I say “resistance” I’m referring to the stories we tell ourselves to keep us safe from doing scary things like going to a networking meeting or directly marketing your business. Admit it….you’ve talked yourself out of going to a networking meeting or from direct marketing.  I know I did when I started my notary business in 2017!  I had all kinds of excuses, too. I’m not feeling my best, or I don’t have my elevator pitch perfected, or it’s raining and I don’t want to drive in the traffic across town, or my business cards aren’t back from the printer yet.  Blah, blah, blah…they were all resistant excuses! For far too long, notaries all over the country (myself included) believed that we could rely on signing services sending out mortgage closing assignments to make a living.  I know I personally justified receiving only a portion of the notary fee on the closing disclosure as a marketing fee.  It helped me feel less guilty about not spreading the word about my business myself. Did you know you can hire someone to market your business for you?  For a cool $5-10k per month you can sit back and have someone else market your business for you.  On the off chance that isn’t in your budget, I have some good news! I created a 5 Point Marketing System that will help you better understand why you’re scared to market your business in your community! I know when you start to understand the “why,” you will begin to incorporate techniques to help you get out of your own way. The 5 Point Marketing System will also help you build your confidence in yourself and your business, teach you how to market without feeling like a used car salesman, and how to follow-up and stay in touch with your prospects.  You will learn you proper networking techniques so you’re armed and ready to network (a very powerful business building tool), and it will teach you how to use social media as free advertising for your business.  Here’s the coolest part….the 5 Point Marketing System does all of this for $20 per month! I've coached so many notaries through the 5 Point Marketing System and watched their businesses thrive. If you're looking for a proven system to help your business that includes free one-on-one coaching with me then look no further! You can find the 5 Point Marketing System at www.Marketing4Notaries.com. All my best, Jen P.S. If you’re looking for a training platform to help you build additional skills as a notary entrepreneur, I highly recommend Notary Business Builder because it offers multiple subject matter experts to help you dial in on the exact training you need for the specialities that interest you the most.  It’s widely considered the one-stop-shop for everything a notary entrepreneur needs to run a successful business! P.S.S.  Marketing4Notaries.com will increase monthly subscription pricing to $24.99/month effective May 17, 2024.  Keep your $20 fee for a lifetime by signing up today!

  • Notary Business Builder Introduces Innovator Spotlight

    If you’ve been a notary entrepreneur for any length of time, you already know Notary Business Builder is the one-stop-shop to build a successful business that lasts in any economy.  I am thrilled to announce an exclusive new benefit for Notary Business Builders; The Innovator Spotlight. This labor of love started at the National Notary Association conference in 2023.  Bill, Laura and I had been speaking about the amazing offerings several Notary Business Builders (NBB) had available.  There were notary journals, intake forms and courses, but there were also more creative products like tshirts, mugs and social media templates.  We were determined to show off the NBB group’s creative pursuits, so I created a powerpoint presentation of the incredible innovators that were a part of NBB.  We played it before each of our 3 different presentations last year as a way to honor members' creativity and help support their businesses.  As founders of Notary Business Builder, we want nothing more than to see you succeed and we will support that any way we can. So many attendees at the National Notary Association conference thought it was a great idea! From this, we decided to create an entire website devoted to highlighting the offerings of NBB members.  Zion Brock (the genius who brought you gotary.com) got to work developing an application process and website that features your genius and leverages our resources to be your promotional partner. And it’s FREE for our NBB family! You're a creative person…I know this because all entrepreneurs find creative ways to solve problems.  It’s what we do, and that’s creativity at work.  And if you've taken the extra step to innovate or create something beautiful for the world, Notary Business Builder (NBB) wants to help spread the word. We want to help you promote and sell your products and services, even if they're not necessarily under the "notary umbrella." That's another step in our mission to help you serve more customers, make more money, and build a business that will thrive no matter what mortgage interest rates are doing. We want to be your promotional partner! What have you created? Notary journal? Recission calendar? Templates? Sweaters? Books? Courses? Non-profit organizations? The Innovator Spotlight helps you answer the question we love to ask: How can I support your business? When you're approved as an Innovator, you'll be included in the NBB Innovator Marketplace, where you'll be shared across platforms with thousands of potential customers. You'll be highlighted on shows, be given interviews on YouTube, broadcasted on social media channels, and so much more. Have you ever been supported like that before? I know you've poured your heart and resources into your dream. I know you're more than "just" a notary. Let us help the WHOLE you come alive. It doesn't matter that your product is “Magnetic Mantras” (an actual product featured on www.NBBSpotlight.com) It's okay if your handmade sweaters are made of Alpaca and designed for expectant mothers. Your Italian cooking course is welcome here. We want to support all of who you are and what you're doing to make an impact on the world. The Innovator Spotlight application is available only to members of Notary Business Builder. We want to support your idea. More than that, we want to support you. NBB is far more than Innovator Spotlight too. Yes, you get access to the Innovator Spotlight application, but did you know that some of the industry's most popular courses are also included in NBB? Check out these NBB inclusions: A $70 discount for the hottest new training & certification available for notaries: Certified Notary Trust Delivery Agent program Laura Biewer Presents...Specialty Training and Replay Library Marketing4Notaries 5 Point Marketing System framework Notary Coach’s Sign & Thrive Notary Training Course Government Affairs and Advocacy The World of Apostille Course and Certification program LinkedIn training and branding Google Business Profile training Reverse Mortgage certification Search Engine Optimization training Content creation for blogs and social media posts Morning Mastery for Notaries The Five Star Notary Course But did you know... There are two major tech platforms included in NBB too: NotaryAssist bookkeeping software membership My Life & Wishes Legacy Vault (Lifetime membership to protect your family's most valuable information- a $697 VALUE!) And, there are ELEVEN faculty members that hold regular LIVE virtual training events that give you the most current and relevant training in the industry.  We built Notary Business Builder to be your one-stop-shop for everything you need to succeed as a notary entrepreneur. And it's all just $58 per month. Everything! $58 per month... We can't do that price forever. There's just too much value in here. But that's the price right now. And it will stay $58 per month for you as long as you're a member. We'll never raise it up on you. There's no risk. If you join and hate it, cancel within thirty days and we'll give your money back. Plus, there is no contract or minimum term. You can cancel anytime. And, we don't make you jump through hoops to cancel. You can do it yourself in your account. I even made a video to show you how to cancel in the NBB Dashboard. Or, if you prefer, you can send an email to my team at orders@notarycoach.com and they'll help you cancel. It's easy. We want you to succeed. All the way. To soar in '24 and beyond.

  • Lessons Learned in Monterey; A Love Letter to My Favorite Notaries Laura and Bill

    As the creator of The 5 Point Marketing System featured at Marketing4Notaries.com and co-creator of Notary Business Builder, I take my commitment to the notary community very seriously.  It’s my goal to provide a safe place for notary entrepreneurs to learn the skills necessary to build a successful business no matter what the economy is doing.  Part of that commitment is meeting with my co-founders, Bill Soroka and Laura Biewer at least 3 times a year to evaluate our systems, plan for the future and dream big!  We also like to have a little fun along the way.  And as  Bill always says, “there’s no better way to build a deeper relationship than shared experiences!” We kicked off 2024 with a week-long planning retreat in beautiful Monterey, CA.  I’ve never been to that area of California before, but I assure you I will be back.  I loved everything about it.  The breathtaking scenery, the food, the activities…honestly, I felt like I was born to be a California girl, and I’d move there in a heartbeat if I could convince my husband and kids to move, too! As we drove around the area taking in the gorgeous scenery, I found myself wondering if the people who live there and see the stunning views every single day take it for granted.  I hope they don’t. While in Monterey, we worked hard building out new tools for notaries during the first part of the day gathered in the communal lodge of Asilomar Conference Center.  When afternoon hit,  we had so much fun together experiencing all the best that this part of California offers. That includes an awesome dinner with several Notary Business Builders (a few who drove for hours) to meet us for dinner one evening. It was so wonderful spending quality time together! We had such a good time at dinner, we decided to meet for breakfast the next morning before everyone left for home. There was a whale watching tour where we followed a pack of Orcas, shopping and eating our way around Cannery Row, finding a small area winery with the BEST Pinot Noir and Pinot Grigio ever (Bargetto Winery - check it out if you find yourself on Cannery Row and hopefully Tiffany, an aspiring author will be your server, too). We traveled the 17 mile drive in Pebble Beach not once, but twice because we loved it so much - and we may have even stopped at an Open House in Pebble Beach to be “lookie-lou’s”, but no photographic evidence exists!  The drive out to Big Sur and back was so peaceful and the afternoon spent wandering in and out of the shops and restaurants in Carmel-by-the-Sea was the perfect place to celebrate the launch of Bill’s first non-notary book, Dandelions. There are so many lessons I take away from these meetings with my colleagues-turned-friends.  The first of which is always GRATITUDE.  I still have to pinch myself that I get to sit around a table and create with Bill and Laura!  Like the beautiful views in Monterey, I hope I never take that for granted.  Their partnership has given me so much more than a spot in time as a “notary influencer.”  It’s given me confidence in my abilities to lead, to create and to dream big.  Really big!  I am confident that what we’ve already provided the notary community like Notary Business Builder and the Certified Trust Delivery Agent program are changing the entire landscape of our industry.  I also know there are some big things coming, and I can’t wait for you to see what’s in store. The second lesson I learned while at our leadership retreat is ABUNDANCE. Everything we do, we approach with the mindset of abundance.  There is no limit to what we can do when the three of us work together, and it will always start with bringing notaries what they need to succeed.  It’s remarkable to me that the three of us, despite any successes we’ve had, can agree that providing notaries with the best opportunities for growth is our top priority.  It’s never been about money or influence.  It’s about a love of the notary community and the amazing people that make it up. We are constantly looking for opportunities to share with notaries and there is nothing we love more than experiencing your wins!  In fact, my favorite part of the week is listening to notaries share their professional and personal wins on our Tuesday afternoon accountability call inside Notary Business Builder. Finally, the lesson of SYNCHRONICITY always follows the 3 of us when we are together.  There is a sort of “magic” that happens when we’re in a room together and it’s definitely noticeable by anyone who is nearby.  If you don’t know, here is a lovely definition of synchronicity: “it is a phenomenon in which people interpret two separate—and seemingly unrelated—experiences as being meaningfully intertwined, even though there is no evidence that one led to the other or that the two events are linked in any other causal way.”  I think that’s a perfect way to describe the three of us.  Just a few short years ago we didn’t even know each other.  Now, we’ve created a safe place for notaries to gather, learn and grow as professionals and individuals. We were also lucky enough along our notary journey together to become supportive friends who genuinely care about each other.  Both Bill and Laura have been not only professional influences in my life, but they have each provided me with the inspiration to grow as an individual. It’s one of the greatest gifts of my life, and I will do my best to never take either of them for granted!!

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