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Let's Say the Quiet Part Out Loud. Most notaries don't have a marketing problem. They have a follow-up problem. You met the attorney. You had the conversation. You said you'd "stay in touch." And then… nothing. That silence is costing you business. Not because you're not good at what you do, but because out of sight is out of mind, and someone else stayed in touch when you didn't. Follow-up is not a mood. You don't follow up when you feel inspired. You don't follow up when you have something perfect to say. You follow up because it's your job. Waiting until the timing feels right is just procrastination with better branding. Build the habit, set the reminders, and show up even when it feels awkward or unnecessary. That consistency is exactly what most of your competition refuses to do. Following up is business critical The 5 Point Marketing System Perspective Brand Clarity: You know what you offer. Good. But clarity isn't just about you knowing it. It's about the people you meet being able to repeat it back to someone else. If they can't describe what you do and who you serve in one sentence, your brand isn't as clear as you think. Tighten it up. Networking: You made the connection. Great. But walking out of a room with a business card and a good feeling means nothing without what comes next. Networking without follow-up is just socializing. It only becomes valuable when you do something with it. Follow Up: Now prove you're reliable. This is where most notaries drop the ball, and honestly, this is where the real opportunity lives. Following up promptly tells people you are organized, professional, and serious. It signals that working with you will feel the same way. Monthly Touchpoints Consistency builds trust. One message a month is not a lot to ask of yourself, but it is rare enough that people notice when you do it. Share a resource, acknowledge something they posted, check in on a project they mentioned. Small gestures compound over time into a reputation for showing up. Social Media Reinforces your visibility between messages. Your posts do the work when you're not in the room. Every time you share something valuable, document where you've been, or spotlight someone you've met, you remind your network that you are active, engaged, and worth referring. What Real Follow-Up as a Business Foundation Looks Like 24 to 48 hours after meeting: A short, personal message referencing something specific from your conversation A second touchpoint within 7 days: Send something useful, a resource, an article, a simple check-in Monthly communication ongoing: Not a pitch. Just a presence. Not complicated. Just consistent. The bar is genuinely low because most people never clear it. Why This Works: Because most people don't do it. That's it. That's the secret. There is no algorithm to crack, no expensive tool to buy, and no perfect script to memorize. The notaries building real relationships with attorneys, title companies, and signing services are simply the ones who keep showing up after everyone else has gone quiet. Final Word Follow-up is where professionals separate themselves from hobbyists. It is not glamorous. It is not complicated. But it is the single habit that will do more for your business than any conference, any course, or any business card ever will. Decide which one you are, and act accordingly. Remember, follow up is a business foundational task.

Stop Showing Up Unprepared Let’s be honest. Walking into the National Notary Association Conference without reviewing your networking skills is like showing up to a signing without your stamp. Technically, you’re there. Practically, you’re useless. If you want real ROI (return on investment) from this event, you need a strategy, not vibes. The Marketing4Notaries Team at the 2025 NNA Conference in Henderson, NV The 5 Point Marketing System in Action 1. Brand Clarity If someone asks, “What do you do?” and you ramble, you’ve already lost. Get clear: Who you serve What you specialize in Why it matters No fluff. No life story. Spend time crafting a 30-second elevator pitch that clearly explains your business model because a strong pitch isn't about selling, it's about clarity. Here's an example: "I'm Jen, a mobile notary public. I work with estate planning attorneys to ensure their clients' documents are executed with precision, privacy, and professionalism, giving families total peace of mind." 2. Networking (Yes, this is your moment) Your job is not to collect business cards like Pokémon. Your job is to: Start real conversations Ask better questions Listen more than you talk The best networkers aren't the loudest in the room. They're the most interested. Find someone who looks as uncomfortable as you feel and ask them one good question. Then actually listen to the answer. Here are some example questions: "What are you working on right now that you're actually excited about?" "What's something you wish more people in the notary industry understood?" "How did you end up in this space? Was it intentional, or did you kind of fall into it?" 3. Follow Up Spoiler alert: The money is not made at the conference. It ’s made after. You spent time, money, and energy to be in that room, so don't leave the ROI on the table. A two-line email or a LinkedIn message sent within 48 hours can turn a handshake into a client, a collaborator, or your next big opportunity. This is not optional. This is the job. 4. Monthly Touchpoints Every connection you make should turn into a long-term relationship. Not a one-hit wonder. A monthly touchpoint isn't a big ask; it's the minimum. One message, one article, one "hey, I thought of you when I saw this" keeps the relationship alive. The people who feel like they know you are the ones who refer you, hire you, and open doors for you. Think of your network like a garden; it needs regular attention, not just water when you're thirsty. A simple monthly check-in shows people they're more than a transaction to you. That consistency is what turns a conference acquaintance into someone who genuinely goes to bat for you. 5. Social Media Document your experience: Who you meet What you learn Where you show up Visibility builds credibility. Every conference, every conversation, every room you walk into is content waiting to be posted. A quick LinkedIn update or a short recap video isn't self-promotion; it's proof that you're active, engaged, and worth paying attention to. You are your own best marketing department, and social media is the only billboard that's completely free. 5 Networking Skills to Practice Before You Go Your 10-second intro Asking, “Who’s your ideal client?” Remembering names Ending conversations gracefully Taking quick notes after each interaction Final Word If you go to Orlando and come back with nothing, that’s not on the conference. That’s on your preparation. Go in like a pro. Leave with partnerships. Do your homework before you ever set foot in that room. Know who's attending, know what you want to walk away with, and know what you're offering in return. Professionals don't show up and wing it; they show up with intention and a plan. The conference is just the venue. You are the variable. See you in Orlando!

Let’s skip the fluff for a minute. These are the women who are out here building real businesses, creating real solutions, and making a lasting impact in the notary space. Not someday, not “aspiring to,” but right now. Chen Lin with the NNA, Jen Neitzel and Selecia Young-Jones at the 2025 NNA Conference 💼 Women's History Month Spotlight: Selecia Young-Jones Owner, Rainbow Notary and Nuptials, Jacksonville, Florida Selecia is a powerhouse example of what happens when you combine creativity with service. As the owner of Rainbow Notary and Nuptials , she has carved out a unique niche that blends professionalism with celebration. She is not just notarizing documents; she is creating meaningful experiences for couples during some of the most important moments of their lives. That takes vision. That takes courage. And let’s be honest, it takes marketing savvy to stand out in both the notary and wedding space. She represents what is possible when you stop trying to fit into the box and instead build your own. Jen Neitzel and Sue Hope, showing off her special conference gala jeans at the 2024 NNA Conference. 📊 Women's History Month Spotlight: Sue Hope Creator, Notary Assist, Southern California Sue saw a problem that most notaries were quietly struggling with, and she fixed it. Instead of accepting the chaos of tracking expenses, invoices, and income across a dozen spreadsheets and sticky notes, she created Notary Assist , a bookkeeping solution designed specifically for notaries. That is leadership. She did not just build software; she built clarity for business owners who needed to finally understand their numbers, their profitability, and their growth. Because here is the truth: you cannot grow what you are not tracking. Sue stepped in and made that easier for thousands of notaries across the country. Lori Hamm, Executive Director of the American Guild of Notaries Public 🏛️ Women's History Month Spotlight: Lori Hamm Executive Director, American Guild of Notaries Lori brings something incredibly valuable to this industry… perspective from both sides of the table. As the former Notary Administrator for the Montana Secretary of State’s Office, she understands the regulatory side of this profession at a level most people never will. Now, as the Executive Director of the American Guild of Notaries, she is using that knowledge to advocate for notaries nationwide. She is not just part of the conversation; she is helping shape it. From policy to professionalism, Lori is working to elevate standards, support notaries, and ensure this industry continues to move forward with integrity. 💥 Final Thought on Women's History Month Spotlight These women are not waiting for permission. They are building businesses. Creating solutions. Leading organizations. And raising the bar for everyone around them. That is what Women’s History Month is about. Not just looking back… but recognizing the women who are actively shaping what comes next. That is deserving of a Women's History Month Spotlight! 💡