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The Marketing4Notaries family at NNA Conference 2025 I spent five years writing a book I told everyone would take a few months. Five years, arguing with a voice in my head that had zero credentials but somehow still got a vote on whether I was allowed to finish it. Here is what coaching thousands of notaries since has taught me: almost none of you are stuck on the mechanics. You know how to notarize. You are stuck on the story running in the background about whether you are allowed to build something real. That is the actual bottleneck, and no checklist fixes a bottleneck that lives between your ears. That is the whole premise behind the Woo Woo Summer Series. And before anyone assumes "woo woo" means crystals and vibes, here are four tools from that series, and the real research behind each one. 1. Name the Fear to tame it Next time your stomach drops before a big signing or before you hit "post," do not push the feeling down. Say what it is, out loud or in your head: "I'm anxious right now." That is it. That is the whole move. UCLA neuroscientist Matthew Lieberman found that simply putting a feeling into words quiets activity in the amygdala, the part of the brain running your alarm system. Researchers call this affect labeling, and Lieberman compared it to tapping the brakes the moment you see a yellow light. You are not fixing the fear. You are taking your foot off the gas before it takes over. 2. Stop trying to calm down. Get excited instead. Everyone tells you to relax before something big. Take a breath, settle down, calm yourself. Harvard researcher Alison Wood Brooks actually tested that advice against an alternative, and the alternative won. In her studies, people facing high-pressure tasks, public speaking, singing, timed math, were split into two groups. One tried to calm down. The other said three words out loud: "I am excited." The excited group performed better, consistently. Here is why that works. Anxiety and excitement produce the same physical response: a racing heart, heightened alertness. The only thing that changes is the label you put on it. Going from anxious to calm is a hard U-turn. Going from anxious to excited is just relabeling energy that is already there. So before your next big ask, whether that is pitching an attorney or hitting publish, do not talk yourself down. Talk yourself into it. 3. Action comes first. Motivation shows up late. Most people have the order backwards. They are waiting to feel ready before they market, waiting to feel confident before they make the call, waiting for motivation to arrive so they can finally act. It does not work that way, and there is an entire evidence-based clinical treatment built on proving it. It is called behavioral activation, and a meta-analysis of 26 randomized trials found it performs as well as medication for lifting people out of a depressive slump. The core finding: action precedes motivation. Waiting to feel ready is the thing keeping people stuck, not a symptom of it. Translate that to your business, and it is blunt but useful. You do not wait to feel like marketing before you market. You market, and the confidence follows the action, not the other way around. Whatever you have been waiting to feel ready for is your move today. The feeling catches up later. 4. Fight your brain's negativity bias with a wins log You had a great week. Four signings, a new referral partner, a glowing review. Then one lead ghosts you, and that is the thing keeping you up at night. That is not you being dramatic. That is a documented feature of how your brain works. A landmark paper by Roy Baumeister and colleagues, titled plainly "Bad Is Stronger Than Good," found that across nearly every domain studied, negative events and feedback carry more psychological weight than positive ones of equal size. One complaint outweighs a stack of compliments by default. It is not a flaw. It is wiring that once kept our ancestors alive, and it will just as easily talk you out of a business that is actually going well. The fix is simple and a little unglamorous: keep a running wins log. Every booked client, every referral, every kind word someone says about your work, write it down. Not because it is cute. Because your brain will not hold onto that evidence on its own, and you will need it on the weeks fear tries to convince you otherwise. None of this is about never being afraid Fear is not going anywhere, and I am not selling you a version of confidence where it does. The goal was never to eliminate the feeling. It was to stop letting an unqualified voice in your head cast the deciding vote on what you build. Name the fear. Relabel it as excitement. Act before you feel ready. Keep the receipts on your own wins. That is the whole toolkit, and none of it required abandoning the no-fluff, research-backed approach this brand has always stood for. If you want to work through this alongside notaries who are fighting the same internal argument, come sit in on Tuesday Notary Titans. It is free every week. And if you want the deeper version of this work paired with the full 5 Point Marketing System, that is what Marketing4Notaries is built for.

Delivering an Elevator Pitch (or Universal Selling Proposition) isn't hard if you have good direction! Someone at a Chamber mixer asks what you do, and out comes the résumé voice. "I'm a mobile notary and trust delivery agent servicing the DFW metroplex, specializing in loan signings, general notarizations, and estate planning documents." Their eyes glaze over before you hit "metroplex." You watch it happen in real time and keep talking anyway, because you practiced this and you're finishing it. That answer is not wrong. It is just useless. Nobody remembers a job title. They remember a problem solved. Why the first few seconds of an Elevator Pitch do all the work You do not get two minutes to make a first impression. Research on thin-slice judgments out of Princeton found that people form a reliable read on a speaker within the first thirty seconds of talking to them, and other first-impression research puts the real window even tighter than that. Harvard Business Review has pointed to the first eight seconds as the actual hook, the stretch where you either earn a "tell me more" or lose the room for good. That is not a lot of runway. Which means the goal of an elevator pitch is not to say everything you do. It is to say the one true thing that makes a stranger lean in. The Bad, Better, Best model Here is the same notary business described three ways. Notice what changes, because it is not the facts. It is who the sentence is about. Bad: I am a mobile notary and trust delivery agent who services the DFW metroplex, specializing in real estate closings, general notary work, and estate planning documents. This is a job description. It answers "what is your title," which nobody actually asked. Better: I help real estate professionals and attorneys ensure smooth, error-free signings by providing reliable mobile notary services whenever and wherever they need them. Closer. Now there is a "who" in the sentence. Still reads a little stiff, like it was written for a brochure instead of said out loud to a human. Best: You know how frustrating it is when a closing gets delayed because of missing paperwork? I help title companies and attorneys keep things moving by handling all their mobile notary needs on the spot. This one opens with the listener's headache, not your credentials. It sounds like a person talking, not a LinkedIn summary. That is the version people repeat to somebody else later, which is the entire point of saying it in the first place. Build yours in four steps 1. Identify who you help. Not "everyone who needs a notary." Get specific. Real estate agents? Estate planning attorneys? New parents doing wills for the first time? Name the person, then name the exact problem you solve for them. Vague audiences get vague pitches, and vague pitches get forgotten by the time the elevator door opens. 2. Highlight what makes you different. Is your edge speed? Availability nights and weekends? A specialty other notaries in your market do not touch? Find the one thing you do that the notary two exits down the highway does not, and build the pitch around that instead of a full service list. 3. Make it conversational. Say it the way you would tell a friend, not the way you would write it on a business card. If a sentence would look natural in a résumé bullet, cut it and rebuild it in plain language. Ditch the jargon. Nobody outside the industry cares what a loan signing agent certification is, they care whether their closing runs on time. 4. Practice. Do not memorize. Say it out loud to three different people this week and pay attention to what changes each time. A memorized script sounds memorized, and people can hear it. A pitch you know well enough to bend to the person in front of you sounds like a conversation, which is the whole goal. You are not reciting a line. You are opening a door. The part everyone skips Nobody drafts the perfect version on the first try, and that is fine. Write your Bad draft first. It will probably sound like your current answer, résumé voice and all. Then write your Better draft. Then sit with the listener's actual problem for a minute and write your Best draft, the one that starts with them instead of you. Know it well enough to bend it, not recite it. The goal is a conversation, not a pitch. 👆 This guide that we use inside the Certified Notary Trust Delivery Agent program can help you write and recite your unique elevator pitch! Feel free to pass this along to your notary friends so they can work on their Universal Selling Proposition, too. 👆 If you want to work through this with a room full of notaries who will tell you honestly whether your version lands, that is exactly what happens most Tuesdays at Tuesday Notary Titans, free, no pitch, just notaries helping notaries get sharper. And if you want the full playbook this comes from, along with the rest of the 5 Point Marketing System, it's all laid out in On The Move, available on Amazon.

Voyage Dallas recently asked me to tell my story. Sitting down to answer their questions, I realized the version most people see- the author and speaker and coach with a community of notaries across the country- skips the messy middle that actually made all of it possible. So here's the whole thing. Including the parts that don't fit neatly on a highlight reel. The stamp I ignored for four years I became a Texas notary back in 2013, and not because I had some entrepreneurial vision. My employer in the mortgage industry asked me to get commissioned so I could notarize company documents. That's it. For four years, that stamp sat in a drawer between uses, and I never once thought of it as a business. I barely thought of it at all. Then in 2017 I got laid off. If you've been there, you know the specific flavor of that gut-punch. One day you have a title and a paycheck and a plan, and the next you're staring at a crossroads with two options: go crawl back to corporate America, or bet on yourself with no guaranteed paycheck, no benefits, and no roadmap. Here's the part I couldn't see at the time. In my mortgage years, I had hired mobile notaries constantly, and I kept thinking the same thing every time: this service could be delivered so much better. More professional, more communicative, more human. When I suddenly found myself unemployed, it hit me that the business I'd been quietly critiquing for years was already sitting in my hands. So I didn't go back to corporate. I built the thing I wished existed. The first networking event I ever hosted in 2018. The lesson nobody teaches new notaries Here's what I figured out fast, and what I've now watched play out with thousands of notaries: almost nobody is stuck because they don't know how to notarize. You learn that in a week. The thing that actually determines whether you build a real business is whether you know how to market yourself, build relationships, and get remembered and referred. Nobody teaches that part. So I taught myself. I studied networking, relationship marketing, and referral development, and I tested every bit of it in my own business first, keeping what worked and throwing out what didn't. That messy trial-and-error eventually became the 5 Point Marketing System, which is just a fancy name for "the map I wish someone had handed me in 2017 so I could have skipped a few years of guessing." The part I don't usually lead with because it's not all business all the time I could stop there and let this be a tidy success story. But that would be a lie of omission, and you deserve better. In 2022, I was diagnosed with Type 2 diabetes and an autoimmune disease (and covid, and all at the same time). It would have been easy to accept that as my new normal. Instead I got stubborn, made significant lifestyle changes, and reversed the diabetes. That experience hammered home something I now say constantly: your circumstances don't define you. Your response to them does. Then there's the book. On The Move took me five years to write. Five. Not because the words were hard, but because I spent most of that time arguing with a voice in my head that insisted I wasn't qualified and nobody would read it. I'm a grown woman who had already built a business from a layoff and a stamp, and I still let imposter syndrome run the show for half a decade. I've also spent years doing quieter work, healing from things I carried out of childhood, setting boundaries, and learning that my worth is not up for a vote. And I've learned that the more visible you become, the more people will happily tell you they disagree with you. Criticism, it turns out, comes standard with leadership. I'm telling you all of this because I think the highlight reels do real damage. They make it look like successful people are a different species who never doubt themselves. They're not. They just learned the one thing that changes everything: confidence isn't something you're born with. You build it by taking action before you feel ready, and then letting the evidence pile up. An early marketing piece for Marketing4Notaries (formerly Signing Agent Marketing) What I built for the notary who's where I was Everything I do now grew out of that stretch of not feeling ready and moving anyway. Marketing4Notaries is the training and community I wish I'd had. It's where I teach the 5 Point Marketing System and where a room full of notaries who actually get it cheer each other on, swap what's working, and remind each other they're closer than they think. I also host Tuesday Notary Titans, one of the longest-running free coaching calls in this industry, alongside my partner in crime Laura Biewer. And Laura and I co-founded the Certified Notary Trust Delivery Agent program to help notaries move into estate planning work with real professionalism. Somewhere along the way, the system got effective enough that people in other industries started asking to learn it too. That's flattering, and it's coming. But notaries will always be home base. You're the ones who built this with me. We're halfway through the year. What are you waiting for? If you're reading this in the back half of July, doing the mental math on where this year has gone, I want to gently point something out. The notaries who will look back on this year proud of what they built are not the ones who felt ready. They're the ones who took the next step anyway. So take it. Come to Tuesday Notary Titans every Tuesday afternoon at 12:15pm Pacific/2:15pm Central/3:15pm Eastern. It's free, every week, no pitch. Just come get a feel for the room and bring your real questions. You can register for a free reminder email here: Marketing4Notaries.com/TNT And when you're done waiting to feel ready, join us inside Marketing4Notaries for $24 a month or 199 dollars a year at Skool.com/Marketing4Notaries. If you'd rather start with the book, On The Move is on Amazon for $24.99, and it will teach you how to build a business people remember, trust, and refer. My layoff turned out to be the best thing that ever happened to my business, but only because I finally bet on myself. Your version of that bet is sitting right in front of you. You don't have to feel ready. You just have to take the next step. I'll see you inside. ⭐️ Read the Voyage Dallas article here!