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Oversaturation. I hear this word often when I am reading notary-specific Facebook posts or comments on Instagram.  I have heard notaries from all different walks of life, living in vastly different parts of the country tell me the notary business is oversaturated. “There are too many Loan Signing Agents in this city.  You’ll never find work.” “This business is dead.  Too many notaries means too little work.” “Signing services aren’t paying me what I’m worth because there are too many notaries desperate for business and they will take anything.” “Title companies already have their preferred notaries, so if you’re not on the list then you can forget getting direct business from them.” Do any of these sound familiar to you?  If so, listen up!  I have one word to describe all of these statements and the idea that the market is oversaturated:  Bullsh*t!   The notary business is anything but dead! And if you’re still clinging to the idea of only being a loan signing agent, then you’re not paying attention to what’s happening in the market!  YOU MUST DIVERSIFY YOUR NOTARY BUSINESS IF YOU WANT TO STAY IN BUSINESS FOR THE LONG HAUL. That means, you need to let go of the idea that you can sit on your sofa waiting for signing services to do the marketing work for you and send you assignments. I mean, if you want to do that then great, but we’ve proven over the last 3 years that it doesn’t provide a sustainable income (and if you need more proof than that I’m afraid I can’t help you).  The idea of “oversaturation in the notary business” is actually your resistance.  That resistance is holding you back from doing what you know needs to be done:  diversifying your skills and building your "know, like & trust" factor in your community. That resistance is your brain protecting you from stepping outside of your comfort zone, and it’s perfectly normal to feel that way.   oversaturation doesn't exist for notaries When I say “resistance” I’m referring to the stories we tell ourselves to keep us safe from doing scary things like going to a networking meeting or directly marketing your business.   Admit it….you’ve talked yourself out of going to a networking meeting or from direct marketing.  I know I did when I started my notary business in 2017!  I had all kinds of excuses, too. I’m not feeling my best, or I don’t have my elevator pitch perfected, or it’s raining and I don’t want to drive in the traffic across town, or my business cards aren’t back from the printer yet.  Blah, blah, blah…they were all resistant excuses! For far too long, notaries all over the country (myself included) believed that we could rely on signing services sending out mortgage closing assignments to make a living.  I know I personally justified receiving only a portion of the notary fee on the closing disclosure as a marketing fee.  It helped me feel less guilty about not spreading the word about my business myself.  Did you know you can hire someone to market your business for you?  For a cool $5-10k per month (I made the calls to different agencies and these are accurate figures to hire a marketing pro), you can sit back and have someone else market your business for you.  On the off chance that isn’t in your budget, I have some good news!   I created a 5 Point Marketing System that will help you better understand why you’re scared to market your business in your community! I know when you start to understand the “why,” you will begin to incorporate techniques to help you get out of your own way.   The 5 Point Marketing System  will also help you build your confidence in yourself and your business, teach you how to market without feeling like a used car salesman, and how to follow-up and stay in touch with your prospects.  You will learn you proper networking techniques so you’re armed and ready to network (a very powerful business building tool), and it will teach you how to use social media as free advertising for your business.  Here’s the coolest part….the 5 Point Marketing System does all of this for $20 per month!   I've coached so many notaries through the 5 Point Marketing System and watched their businesses thrive. If you're looking for a proven system to help your business that includes free one-on-one coaching with me then look no further! You can find the 5 Point Marketing System at www.Marketing4Notaries.com .   All my best, Jen P.S. If you're looking for a different path to a steady income, I encourage you to check out the Certified Notary Trust Delivery Agent program. It's a game-changer for mobile notary professionals! P.S.S. Membership pricing for 2026 is increasing, so now is the perfect time to lock in your 2025 rates of $25/month or $199/annually.

By Jennifer “Jen” Neitzel | November 29, 2025 Today is going to be an amazing day! A Birthday Worth Reflecting On Today, I turn 53 years old 🤯 , and instead of blowing out candles, I’m taking a deep breath of gratitude. This isn’t just another birthday ; it’s a milestone of resilience, transformation, and truth. The last 12 months have been both demanding and defining. The pace of change in my professional world was staggering, and while none of it came easy, every challenge became an invitation to rise stronger, lead with clarity, and trust my own capability to do the hard things. Because here’s what I know for sure: life doesn’t always go according to plan, but it always goes according to purpose. Laura Biewer and Jen Neitzel at the National Notary Association Conference, 2025 When Everything You’ve Built Evolves The Certified Notary Trust Delivery Agent (CNTDA)  program, which I helped develop in 2023, entered a new chapter this year. Like any great idea, growth required rethinking and rebuilding. It was intense; the kind of behind-the-scenes work that tests every ounce of patience, faith, and persistence you’ve got. But challenge breeds creativity. And with Laura Biewer  by my side, we rolled up our sleeves and completely restructured and revitalized CNTDA , turning it into something bigger, bolder, and more connected than ever before. We listened to what our members told us they wanted: community, collaboration, and real human connection.  The new CNTDA Skool community  isn’t just a certification; it’s a living, breathing network where notaries learn, grow, and support each other. That transformation wasn’t born from loss; it was fueled by leadership. And it became the cornerstone of my professional evolution. Healing the Body, Then the Soul My ability to lead through change came from a foundation I began building five years ago. In 2020 , right before my 50th birthday, I was diagnosed with Type 2 diabetes  and an autoimmune disease.  It stopped me in my tracks, but it also woke me up. Like so many women, I’d spent years taking care of everyone else and putting myself last. My body finally said, “Enough.” So I listened. I reshaped my relationship with food, movement, and mindset. I embraced an 80/20 lifestyle ; 80% clean eating and daily exercise, 20% grace for life’s joys (because sometimes the french fries are  the medicine). Every morning, I step outside for 20 minutes of sunlight, my ritual for grounding and gratitude, and I start the day with one simple phrase: “Today is going to be an amazing day.” That small act of intention shifted everything. Within a year, I reversed my diabetes and reclaimed my health. And once I saw what was possible in my body, I knew it was time to heal my soul,  too. Doing the Hardest Work of All: Inner Healing So began the deeper journey; untangling old patterns, healing childhood wounds, and learning to give myself the same compassion I offer others. It wasn’t glamorous. Healing rarely is. But it was real. Some days were filled with tears, others with triumph. But through it all, I discovered a truth that changed how I live and lead: The more whole I became on the inside, the more powerful and authentic my business became on the outside. That inner strength became my new definition of success. Rebuilding from Purpose All that clarity flowed straight into Marketing4Notaries , which I’ve continued to grow into a space for notaries and mobile professionals who want more than business tactics; they want transformation. Inside Marketing4Notaries , I teach my 5-Point Marketing System : Brand Clarity, Connection, Content, Consistency, and Conversion. It’s a system that not only builds thriving businesses but also cultivates confidence, direction, and balance. Those same five points became my personal compass this year. When the world felt uncertain, I returned to them because clarity, connection, and consistency don’t just build businesses; they rebuild you. Resilience This birthday isn’t about reinvention, it’s about recognition. It ’s about honoring the woman who rebuilt with courage. The one who reversed her diabetes with discipline and grace. The one who’s unafraid to keep doing the hard inner work. The one who gets up every morning, rain or shine, and says, “Today is going to be an amazing day.” Because it will be even when it’s hard, even when it’s messy, especially  when it’s both. My Message to You If you’re navigating change in business, health, or life, remember this: You are not falling apart; you are refining. Resilience isn’t about bouncing back. It’s about showing up stronger, wiser, and more grounded than before. As I step into 53, I’m not just older, I’m anchored. Anchored in purpose. Anchored in truth. Anchored in myself. So here’s to resilience that’s earned, not imagined. To healing that happens layer by layer. And to every person brave enough to rebuild their business and their soul at the same time. The storms came, and I’m still standing. Wiser. Softer. Stronger. So cheers to 53! 🍾🥂 Here’s to resilience, healing, and the beauty of rebuilding, and to everyone bold enough to start again from the inside out. And you better believe… today is going to be an amazing day! Related Resources Join the Marketing4Notaries Community Learn About Becoming a Certified Notary Trust Delivery Agent Get My Book On The Move: The Relationship-Driven 5-Point Marketing Solution for Mobile Business Success Tommy & Jen Neitzel with their bestest good friends!

Tommy & Jen Neitzel at Empoderate Brunch: The Power Within This weekend, I did something that scared me more than any business challenge ever has. I stood on a stage at the Empoderate Brunch in Dallas and told my story of domestic violence, publicly, and in detail for the very first time. I talked about the night I was violently pushed to the ground, the sound of my head hitting the pavement, and the friend who dragged me to safety while my abuser’s father went to comfort him. It was raw. It was uncomfortable. And it was real. Thankfully, I wasn’t alone in this. My husband was by my side the entire time, loving and supporting me through every nerve and every tear. Our closest friends were there too, anchoring me with their presence. Still, when I got home, I crawled straight into bed and stayed there until the next morning. It took everything out of me emotionally. Speaking those words out loud meant revisiting moments I’d rather forget, but I’ve realized that pretending they didn’t happen only keeps the wound open. I can’t heal what I won’t face, and I’m on a dogged mission to heal, once and for all. For years, I’ve coached people, especially notaries and entrepreneurs, to step out of their comfort zones to grow their businesses. This weekend, I had to practice what I preach. I wasn’t talking about marketing strategy or social media visibility. I was talking about one of the hardest things I’ve ever lived through, and the even harder thing: refusing to hide from it anymore. Doing Hard Things Is the Price of Growth Growth doesn’t come from what’s easy. It comes from what stretches you both personally and professionally. Whether it’s starting a business, learning marketing, or telling a story you’ve buried for decades, growth requires the same muscle: courage. I used to think success meant controlling the narrative, keeping everything looking polished and perfect. But the truth is, perfection is a cage. Authenticity is freedom. Speaking about my abuse was terrifying, but it also reminded me of something every business owner eventually learns: you can’t grow what you’re unwilling to face. The Patterns We Repeat I grew up in a home with narcissistic parents, so toxicity felt normal. Love, to me, looked like walking on eggshells and trying to earn peace. When I met my first husband, I mistook his narcissism for ambition. I thought I’d found someone driven, when really, I’d just found something familiar. It took me until I was 48 years old (and a lot of therapy) to truly understand that pattern; how my past shaped my choices and how often I confused manipulation for love. That realization was painful. But it was also the beginning of healing. And healing, just like marketing, is about showing up consistently, doing the uncomfortable work, and refusing to quit just because it’s hard. Growth Is a Practice, Not a Destination Speaking on that stage wasn’t just about sharing a story. It was about reclaiming my voice. It was about modeling what I teach that growth only happens when you move through fear, not around it. Even as someone who teaches marketing and visibility for a living, I’m still learning that vulnerability is the most powerful form of connection. The courage to tell your story, whether that’s your business journey or your personal one, is what builds trust, impact, and freedom. The Power Within I’m done pretending everything’s perfect. I’m done hiding behind success. I’m here to grow as a woman, a coach, and a human being. This weekend reminded me that stepping out of your comfort zone isn’t just a business move, it’s a life strategy. When you do the hard things, you make space for the powerful things. When you tell the truth, you give others permission to do the same. And when you stop running from what hurts, you finally start to heal. That’s the real Power Within , and it’s where every great story, and every great business, begins.