Let's Cut Through the Noise Marketing is not complicated. People just make it that way. Somewhere between the gurus selling six-figure course packages and the algorithm changes that happen every fifteen minutes, the average mobile business owner, the notary, the photographer, the mobile massage therapist, the traveling hair stylist, got convinced that marketing requires a degree, a team, and a full-time content calendar just to survive. It doesn't. What it requires is clarity, consistency, and a system simple enough that you'll actually follow it when business gets busy and life gets loud. That's it. No viral strategy. No paid ads (unless you want them). No posting three times a day on six platforms while also somehow doing the actual work that pays your bills. Just five points. Done consistently. Repeated forever. That's the whole secret. The Real Problem Let's be honest about what's actually happening for most notaries and mobile business owners, because pretending the problem doesn't exist won't fix it. The cycle goes like this: You start strong. You're excited. You set up your profiles, you tell everyone you know what you're doing, you post consistently, and you show up to a networking event or two. Leads come in. Things feel good. Then you get busy. The signings pick up. The appointments fill in. You're doing the work, which is great, except the work starts consuming every hour you used to spend on marketing. You tell yourself you'll get back to it when things slow down. Then you stop marketing. Completely. Not on purpose, it just happens. Weeks go by. Then a month. Your posting drops off. You miss a networking event. You stop following up with past clients because you're focused on current ones. Then you panic later. The busy season ends. The referrals dry up. You look at your calendar and it's suddenly wide open, and you realize you haven't planted any seeds in months. So you scramble. You post five times in one week. You reach out to people you haven't talked to in six months out of nowhere. You drop your prices. You start over from scratch. Sound familiar? This is the feast-or-famine cycle, and it doesn't happen because you're bad at business. It happens because you don't have a system; you have intentions. And intentions, under pressure, always lose to urgency. The fix isn't working harder during the slow periods. The fix is building something that keeps working even during the busy ones. The 5 Point Marketing System The 5 Point Marketing System Fixes That This isn't a trendy framework. It's not built around any particular social platform or algorithm. It's built around something that doesn't change: people do business with people they know, like, and trust. The 5 Point Marketing System is simply a structured way to build that know, like, and trust consistently, whether you have five clients or fifty. Here's what each point actually means in practice: Point 1: Brand Clarity Know what you stand for. Before you can market anything, you have to know what you're marketing. And for most mobile professionals, this is the step that gets skipped entirely. They set up a Facebook page, slap on a logo, and start posting without ever answering the foundational questions that make everything else easier. What do you actually do, and who do you do it best for? What's your style: fast and efficient, warm and educational, or premium and white-glove? What do you want people to feel when they interact with your brand? What would your best client say about you to someone they're referring? Brand clarity isn't about having a perfect logo or a fancy color palette. It's about knowing your answer to those questions well enough that every piece of content, every conversation, every email signature is pointing in the same direction. When you have brand clarity, marketing gets easier because you're not starting from scratch every time you sit down to post. You already know what you stand for. You just have to say it, again and again, in different ways. Point 2: Follow Up Stay consistent. The fortune is in the follow-up. You've heard it. You know it. You're probably not doing it consistently, and you're not alone. Most mobile business owners follow up once, maybe twice, and then let the lead go cold because they don't want to seem pushy. But here's the reality: people are busy. They're not ignoring you because they're not interested; they're ignoring you because life happened, and you slipped to the bottom of their mental to-do list. A follow-up isn't an intrusion. It's a reminder that you're still there and still ready to help. A simple follow-up system might look like this: someone inquires, you respond the same day, you follow up 48 hours later if you haven't heard back, you check in again two weeks later with something of value, a resource, a tip, a relevant post. That's it. Three touchpoints. Most of your competition stops at one. For past clients, follow-up looks like a check-in a few weeks after the signing. A note around the anniversary of their closing. A holiday message. A quick text when you're in their area. Small things that remind them you exist and that you valued the relationship beyond the transaction. Point 3: Monthly Touchpoints Build long-term trust. One-time interactions don't build businesses. Relationships do. And relationships require ongoing contact, not constant contact, not daily contact, but regular, predictable, valuable contact. Monthly touchpoints are the minimum viable relationship maintenance for a mobile professional. Once a month, you should be reaching every segment of your network with something: a newsletter, a social post that tags or mentions people, a check-in call or text, a referral sent their way, or an event invitation. The goal isn't to sell every month. The goal is to stay on the radar of the people who could hire you or refer you, so that when the moment arrives that they need what you offer, your name is the first one that comes to mind. Think of it like watering a plant. You don't water it once and expect it to thrive forever. You water it consistently, on a schedule, whether or not anything is blooming yet. The blooming is just a matter of time. Point 4: Social Media Stay visible. Social media's role in this system is not to go viral. It's not to build a massive following. It's not to perform for the algorithm or ride every trend or post three reels a day until your creative soul is fully depleted. Its role is simply to keep you visible to the people who already know you, so that when they think of someone who does what you do, they think of you. That's a much more achievable and sustainable goal. It means posting consistently, not constantly. It means showing up as a human being who exists in a real community, doing real work, with real opinions and real local knowledge. It means the kind of content covered in your other posts, local highlights, behind-the-scenes moments, community celebrations, and plug-and-play engagement that keeps your name in the feed. One good post three times a week beats seven mediocre posts every day of the week. Quality, consistency, and locality will always outperform volume and virality for a mobile professional building a local client base. Point 5: Networking Create real relationships. This is the point most introverts want to skip, and most extroverts think they've already mastered. Both groups usually get it wrong. Networking is not collecting business cards. It's not showing up to every chamber of commerce event and doing a lap around the room, handing out your contact information. It's not connecting with 500 people on LinkedIn and calling that a relationship. Real networking, the kind that actually generates referrals and long-term business, is built on genuine mutual investment. It's knowing what another professional does well enough that you'd stake your reputation on referring someone to them. It's showing up consistently in the same rooms, so people see you as a fixture, not a visitor. It's following up after you meet someone, staying in touch, and sending them a lead before you ever ask for one. For notaries, your referral network is everything. Real estate agents, loan officers, estate attorneys, financial advisors, senior care coordinators, these are your people. Not just because they can send you business, but because you can genuinely serve their clients at a critical moment. Approach those relationships with that mindset and the referrals follow naturally. Why It Works There are a hundred marketing strategies out there. Most of them work, at least sometimes, for at least some people. So why this system? Because it's repeatable. It doesn't depend on a specific platform that might change its algorithm tomorrow. It doesn't depend on you having a creative breakthrough every week. It doesn't require a team, a budget, or a marketing degree. The same five points, executed the same way, work in month one and year five. That kind of repeatability is rare, and it's what separates a system from a strategy. Because it's relationship-driven. Mobile businesses run on trust. You're going into people's homes. You're handling documents that represent some of the biggest moments of their lives, closings, estate plans, and medical directives. The transactional marketing approach: get the lead, close the sale, move on, doesn't fit that reality. The 5 Point Marketing System is built around the way trust actually develops: slowly, through consistent contact, real conversation, and genuine care for the people in your network. Because it's sustainable. You can run this system alone, part-time, in between signings, without burning out. It doesn't demand perfection or constant innovation. It demands showing up in the same places, with the same clarity, with the same consistency over and over again until momentum builds and the system starts working for you instead of the other way around. How to Start Without Overwhelming Yourself If you're reading this and thinking, "I need to implement all five of these immediately," don't. That's how people get overwhelmed and do nothing. Start with one point. Pick the one that feels most broken in your business right now and fix that first. If you don't have brand clarity, nothing else will stick. Start there. If you have leads going cold, your follow-up system needs work. If you've disappeared from people's awareness, pick one social platform and commit to it for 90 days. If you've been avoiding networking, find one local group and show up three months in a row before you judge whether it's working. One point, done consistently, will move your business. Five points, done inconsistently, will exhaust you and produce nothing. Build the habit before you build the system. Then, one by one, add the next point until all five are running in the background like a quiet engine, steady, reliable, and always moving you forward. Final Word You don't need more ideas. You need a system you actually follow. The notaries who build sustainable, relationship-driven businesses aren't necessarily the most talented or the most credentialed. They're the ones who show up with consistency when everyone else has gone quiet. They're the ones who follow up when others assume the lead is dead. They're the ones who are still posting, still networking, still making touchpoints in the middle of a busy season because they know that's what keeps the busy season from ending. Marketing doesn't have to be complicated. But it does have to be consistent. Five points. Repeated. Forever. That's the whole game. Interested in training like this? Visit skool.com/marketing4notaries today!

Your Bio Is Not Your Life Story Let's get something out of the way right now. Nobody needs to know where you went to kindergarten. Nobody needs your full career timeline, your college GPA, or the fact that you've "always had a passion for helping people." That last one especially...everyone says it, which means it says nothing. Your bio has one job: make people trust you fast enough to take the next step. That's it. Not to impress. Not to summarize your LinkedIn. Not to prove you're the most credentialed person in the room. Trust. Action. Done. The problem is that most professionals write their bio the way they were taught to write a résumé, chronological, formal, exhaustive, and then wonder why nobody reaches out. A résumé gets you a job interview. A bio gets you a client. Those are two completely different documents with two completely different goals. So let's rewrite yours with the right goal in mind. Jen Neitzel at the Empower Summit 2024 The 5 Step Formula to Write a Professional Bio This isn't complicated. It doesn't need to be. Follow these five steps in order, and you'll have a bio that actually works. Step 1: Who You Help Be specific. "I help people" is not a niche. "I help first-time homebuyers in the Dallas-Fort Worth area navigate the closing process with confidence." Now we're talking. The moment you name your who, the right people lean in. Yes, being specific means some people will self-select out. That's not a loss, that's the filter working. The people who see themselves in your words will feel like you wrote this just for them. And that feeling is what turns a browser into a buyer. Ask yourself: Who do I do my best work for? Who do I actually want more of? Write that person's name at the top of a blank page, not literally, but mentally, and write your bio to them. Step 2: What You Do Clear and direct. Not: "I leverage my multidisciplinary expertise to facilitate transactional outcomes across diverse client verticals." Yes: "I'm a commissioned notary serving small business owners and real estate professionals in Coppell and surrounding areas." Say what you do in one sentence. If you can't, you haven't gotten clear on it yet, and if you're not clear, your client certainly won't be. Clarity is not dumbing it down. Clarity is doing the hard work so your reader doesn't have to. Avoid jargon. Avoid buzzwords. Avoid anything that sounds like it was written by a committee. Write like you'd explain it to someone you just met at a community event because that's essentially what a bio is. Step 3: How You're Different This is your edge. And yes, you have one. Even if you don't think you do. Your difference might be how you communicate, you're the one who explains what you're signing before clients sign it. It might be where you operate, you're mobile, you come to them. It might be who you serve, you specialize in elderly clients or non-English speaking families, or real estate investors closing multiple deals a month. Your difference doesn't have to be dramatic. It just has to be real and specific. "I answer my phone" is a differentiator in industries where people don't. "I offer evening and weekend appointments" is a differentiator if your competitors work 9 to 5. Think about the thing your best clients say when they refer you. That's usually your edge. Write that. Step 4: Your Experience Relevant only. Not everything counts. Not everything belongs here. The question isn't "what have I done?" It's "What have I done that makes me better at serving this client?" If you've been a notary for eight years, say that. If you've completed thousands of loan signings, say that. If you have specialized training in estate documents or medical directives, say that. If you previously worked in real estate, finance, or law, mention it, because it's the context your client actually cares about. What to leave out: anything that doesn't connect back to why they should trust you with their specific need. Your bio is not a trophy case. It's evidence that you can solve their problem. One to three lines of relevant experience is enough. If you feel the urge to write more, ask yourself: Does this help my ideal client feel more confident choosing me? If the answer isn't a clear yes, cut it. Step 5: Call to Action Tell them what to do next. This is the step most people skip entirely, and it's the one that actually turns a bio reader into a lead. Don't make people figure it out. Don't assume they'll find your contact page. Don't end with "I look forward to serving you" and leave them nowhere to go. End with a clear, simple, low-friction next step: "Book your appointment at [link]." "Text me at [number] to check availability." "Connect with me on LinkedIn or visit [website] to get started." Pick one. One call to action is an invitation. Three calls to action is confusion. Make it easy to say yes. Where This Fits in the 5 Point Marketing System Your bio isn't just for your website's About page. When it's done well, it becomes a foundational asset that powers your entire marketing presence. Here's how it connects: Brand clarity: A tight, specific bio forces you to get clear on who you are, who you serve, and what makes you different. That clarity doesn't just live in your bio; it bleeds into everything. Your social captions sound more confident. Your elevator pitch tightens up. Your emails stop rambling. When you know how to describe yourself in five sentences, you know how to show up everywhere. Social media: Your bio is the first thing people read when they land on your profile. On LinkedIn, Instagram, Facebook, wherever you're showing up, your bio sets the tone. A weak bio loses the visitor in three seconds. A strong bio makes them click the link, send the message, or follow the page. Every piece of content you post sends people back to your profile. Make sure your profile closes the deal. Networking conversations: Here's a secret: if you've written a clear bio, you've essentially written your elevator pitch. The next time someone at a networking event asks what you do, you'll have a real answer, not a fumbled, rambling response that ends with "it's kind of hard to explain." Know your bio. Practice it until it sounds natural. Use it in rooms full of people who could refer you tomorrow. What to Avoid Even with the right framework, a few common mistakes can still sink your bio. Watch for these: Long paragraphs: Nobody reads walls of text, especially on a screen. Keep it scannable. Short sentences. White space. If a paragraph runs more than four lines, break it up. Irrelevant details: Your hobbies, your hometown, your alma mater, none of it belongs unless it's directly connected to why someone should trust you professionally. If you went to law school and now you're a notary who specializes in legal documents, mention it. If you just love hiking on weekends, leave it for the first coffee meeting. Trying to sound "impressive": This one is the most common and the most damaging. The more you try to sound impressive, the less trustworthy you sound. Big words don't build confidence; clarity does. Titles don't build connection; honesty does. The person who writes like a real human will out-convert the person who writes like a press release every single time. Writing in third person when it doesn't fit: Some platforms call for third person (speaker bios, press pages). Most don't. First person feels like a conversation. Third person — "Sarah is a dedicated professional who..." often feels cold and distant on a social profile or website. Know your platform and match the voice accordingly. Final Word Clear beats clever every time. The goal of your bio isn't to sound impressive. It's to make the right person feel seen, understood, and confident enough to reach out. That happens through specificity, not vocabulary. Through clarity, not complexity. Write like a human. Not a résumé. Read it out loud when you're done. If it sounds like something you'd actually say to another person, you're close. If it sounds like something you'd read at a corporate awards banquet, start over. Your ideal client is out there right now, reading bios and trying to figure out who to trust. Give them a reason to stop scrolling and choose you. Five steps. One clear bio. Endless better first impressions. Go write it. Interested in more training like this? Visit skool.com/marketing4notaries

If Your Content Could Be Posted Anywhere, It's Too Generic Read that again. Slowly. If your content works in every city, it connects in none. Generic content is the marketing equivalent of a handshake with no eye contact. Technically, it happened, but nobody felt it. The hard truth? Most business owners are out here posting stock-photo inspiration quotes and "tips for success" that could belong to literally anyone in any industry in any town in America. And they wonder why their engagement is flat and their DMs are empty. Your market doesn't want more content. They want your content. Hyper-Local Social Media Wins. Every Time. Your audience is not "everyone." It's your zip code. Think about how people actually hire. They hire the mortgage broker who sponsored their kid's soccer team. They hire the real estate agent they keep seeing at the farmer's market. They hire the accountant who posted about the new restaurant that opened on Main Street before anyone else did. Proximity builds trust. And trust builds business. When you post generic content, you're competing with every voice on the internet. When you post local content (hyper-local social media), you're competing with the three other people in your town who are actually paying attention, and most of them aren't. That's your window. Step 4 of The 5 Point Marketing System is social media The 5 Point Marketing System Connection Here's why this matters beyond just "getting likes." Local social media content isn't a standalone tactic, it's fuel for your entire marketing engine. Done right, it supports every layer: Brand clarity: When you show up consistently in a specific place, talking to specific people, your brand stops being vague and starts being recognizable. You become the person for your thing in your area. Networking visibility: Tagging local businesses, showing up at community events, and engaging with nearby professionals puts your name in front of people who can refer you, not just follow you. Follow-up reinforcement: Ever met someone at a networking event and then seen their content pop up in your feed? That's not a coincidence, that's strategy. Local content keeps you top of mind between in-person touchpoints. Monthly touchpoints: Consistency matters more than virality. If someone sees your face and your name attached to their community once a week, you become familiar. Familiarity becomes trust. Trust becomes a phone call. 6 Plug-and-Play Ideas (Use These This Week) You don't need to reinvent the wheel. You need to show up where your people already are. Here are six ways to do it: 1. Highlight a local business: pick a spot you genuinely love, a coffee shop, a boutique, a gym and post about it. "Grabbed my morning coffee at [Name] and honestly, their cold brew is worth the detour." You get goodwill from the business owner, relatability from your audience, and local SEO love all in one post. 2. Share a local event: a community festival, a charity 5K, a downtown market, share it even if you're not personally attending. Positioning yourself as someone who's plugged into what's happening locally signals that you're present, not just broadcasting. 3. Tag nearby professionals: Collaboration over competition. Tag the CPA you refer clients to. Shout out to the attorney who sent you a lead last month. This does double duty: it strengthens your referral relationships and gets your name in front of their audience. 4. Post "behind the scenes" in your area A photo from your office window. A quick video walking from the parking garage. A story at the local spot where you take clients to lunch. These micro-glimpses make you real. People don't connect with logos, they connect with humans in places they recognize. 5. Celebrate local wins: did a local sports team make the playoffs? Did your town get recognized for something? Did a client in your area hit a major milestone? Celebrate it. These posts get shared by people who care about the same community, and every share puts you in front of a warm audience. 6. Use location-specific hashtags #[YourCityName]Business, #[YourNeighborhood], #[YourCity]RealEstate, whatever fits your industry. These hashtags aren't massive, and that's the point. The people searching them are your people. What This Does for Your Business When you commit to local content, something shifts. You stop being another voice in the feed and start being a presence in the community. It positions you as: Present: You're not just online. You're here, in this specific place, paying attention to what matters to the people around you. Active:m You're not a ghost who posts once a month when you remember. You're engaged, consistent, and alive in their scroll. Connected: You know the players, the places, and the pulse of your local market. That's not just likable, it's credible. And here's the kicker: people hire who they recognize. Not who has the most followers. Not who has the best graphics. Not who went viral once six months ago. They hire the person who feels familiar. The person who feels like part of their world. That person can be you, if you stop trying to appeal to everyone and start showing up for someone. Final Word Stop trying to go viral. Start trying to be visible in your own backyard. The internet is infinite. Your market is not. You don't need a million impressions. You need the right 200 people to see you, recognize you, and remember you when they're ready to buy. Post like the neighbors are watching. Because they are. And someday soon, one of them will reach out. Not because your content was perfect, but because it felt like home. Interested in more? Visit skool.com/marketing4notaries today!

You Don't Need to Show Up Every Month. Good news. You do not need to physically walk into every office every 30 days. Your gas tank and your sanity can relax. Dropping in on every contact every month is not the goal, and it is not realistic. What matters is that when someone in your network has a signing need, a referral to give, or a recommendation to make, your name is the first one that comes to mind. That only happens if you have stayed present in some form, and presence does not always require a parking spot. But You Do Need to Stay Visible. Out of sight is out of mind. And in business, that means out of money. The notaries who stay booked are not always the most talented or the most experienced. They are the most remembered. Visibility is not vanity. It is a business strategy, and neglecting it is one of the most expensive mistakes you can make without ever seeing the bill. The 5 Point Marketing System Breakdown Brand Clarity: They remember what you do. Not just "something with notary stuff" but exactly who you serve, what you specialize in, and why you are the one to call. When your brand is clear, your contacts become your sales force without even realizing it. Networking: They know who you are. Not just a face they half-remember from a mixer six months ago. They know your name, your energy, and what it feels like to talk to you. People refer people they like, and people they trust, and trust starts with familiarity. Follow Up: They trust you. Because you did what you said you would. You sent the email. You checked back in. You proved that working with you feels organized and intentional. That reliability is rare, and people notice it. Monthly Touchpoints: They don't forget you. This is the glue that holds everything else together. One simple message a month is enough to keep a warm relationship warm. Skip it for three or four months, and you are essentially starting over. Stay consistent, and you never have to. Social Media: They see you everywhere. Or at least it feels that way. A few strategic posts a month create the impression that you are constantly active and constantly adding value. That perception is powerful, and it works while you sleep. 5 Easy Monthly Touchpoint Ideas A quick "thinking of you" email that references something specific to them Sharing a helpful article relevant to their industry or current challenges A short video update showcasing something you learned or experienced recently A holiday or seasonal message that feels personal, not copy-pasted A business milestone or win that reminds them your business is growing and thriving None of these take more than fifteen minutes. All of them keep you in the conversation. What This Actually Does: It builds familiarity. And familiarity builds referrals. People do not refer to strangers. They refer to the person they just thought of, the name that popped up in their inbox last week, the face they saw on LinkedIn yesterday. You are engineering those moments every time you reach out, every time you post, and every time you show up in someone's world in a way that is helpful and genuine. Final Word: You don't need to chase business. You need to stay present long enough for it to come to you. The notaries who struggle are usually the ones who market in bursts, go quiet, and then wonder why referrals dried up. The ones who thrive treat visibility like a utility bill. It gets paid every month without debate, because the cost of going dark is always higher than the cost of showing up. If this resonates with you, I invite you to check out Marketing4Notaries on the Skool Platform.

Let's Say the Quiet Part Out Loud. Most notaries don't have a marketing problem. They have a follow-up problem. You met the attorney. You had the conversation. You said you'd "stay in touch." And then… nothing. That silence is costing you business. Not because you're not good at what you do, but because out of sight is out of mind, and someone else stayed in touch when you didn't. Follow-up is not a mood. You don't follow up when you feel inspired. You don't follow up when you have something perfect to say. You follow up because it's your job. Waiting until the timing feels right is just procrastination with better branding. Build the habit, set the reminders, and show up even when it feels awkward or unnecessary. That consistency is exactly what most of your competition refuses to do. Following up is business critical The 5 Point Marketing System Perspective Brand Clarity: You know what you offer. Good. But clarity isn't just about you knowing it. It's about the people you meet being able to repeat it back to someone else. If they can't describe what you do and who you serve in one sentence, your brand isn't as clear as you think. Tighten it up. Networking: You made the connection. Great. But walking out of a room with a business card and a good feeling means nothing without what comes next. Networking without follow-up is just socializing. It only becomes valuable when you do something with it. Follow Up: Now prove you're reliable. This is where most notaries drop the ball, and honestly, this is where the real opportunity lives. Following up promptly tells people you are organized, professional, and serious. It signals that working with you will feel the same way. Monthly Touchpoints Consistency builds trust. One message a month is not a lot to ask of yourself, but it is rare enough that people notice when you do it. Share a resource, acknowledge something they posted, check in on a project they mentioned. Small gestures compound over time into a reputation for showing up. Social Media Reinforces your visibility between messages. Your posts do the work when you're not in the room. Every time you share something valuable, document where you've been, or spotlight someone you've met, you remind your network that you are active, engaged, and worth referring. What Real Follow-Up as a Business Foundation Looks Like 24 to 48 hours after meeting: A short, personal message referencing something specific from your conversation A second touchpoint within 7 days: Send something useful, a resource, an article, a simple check-in Monthly communication ongoing: Not a pitch. Just a presence. Not complicated. Just consistent. The bar is genuinely low because most people never clear it. Why This Works: Because most people don't do it. That's it. That's the secret. There is no algorithm to crack, no expensive tool to buy, and no perfect script to memorize. The notaries building real relationships with attorneys, title companies, and signing services are simply the ones who keep showing up after everyone else has gone quiet. Final Word Follow-up is where professionals separate themselves from hobbyists. It is not glamorous. It is not complicated. But it is the single habit that will do more for your business than any conference, any course, or any business card ever will. Decide which one you are, and act accordingly. Remember, follow up is a business foundational task.

Stop Showing Up Unprepared Let’s be honest. Walking into the National Notary Association Conference without reviewing your networking skills is like showing up to a signing without your stamp. Technically, you’re there. Practically, you’re useless. If you want real ROI (return on investment) from this event, you need a strategy, not vibes. The Marketing4Notaries Team at the 2025 NNA Conference in Henderson, NV The 5 Point Marketing System in Action 1. Brand Clarity If someone asks, “What do you do?” and you ramble, you’ve already lost. Get clear: Who you serve What you specialize in Why it matters No fluff. No life story. Spend time crafting a 30-second elevator pitch that clearly explains your business model because a strong pitch isn't about selling, it's about clarity. Here's an example: "I'm Jen, a mobile notary public. I work with estate planning attorneys to ensure their clients' documents are executed with precision, privacy, and professionalism, giving families total peace of mind." 2. Networking (Yes, this is your moment) Your job is not to collect business cards like Pokémon. Your job is to: Start real conversations Ask better questions Listen more than you talk The best networkers aren't the loudest in the room. They're the most interested. Find someone who looks as uncomfortable as you feel and ask them one good question. Then actually listen to the answer. Here are some example questions: "What are you working on right now that you're actually excited about?" "What's something you wish more people in the notary industry understood?" "How did you end up in this space? Was it intentional, or did you kind of fall into it?" 3. Follow Up Spoiler alert: The money is not made at the conference. It ’s made after. You spent time, money, and energy to be in that room, so don't leave the ROI on the table. A two-line email or a LinkedIn message sent within 48 hours can turn a handshake into a client, a collaborator, or your next big opportunity. This is not optional. This is the job. 4. Monthly Touchpoints Every connection you make should turn into a long-term relationship. Not a one-hit wonder. A monthly touchpoint isn't a big ask; it's the minimum. One message, one article, one "hey, I thought of you when I saw this" keeps the relationship alive. The people who feel like they know you are the ones who refer you, hire you, and open doors for you. Think of your network like a garden; it needs regular attention, not just water when you're thirsty. A simple monthly check-in shows people they're more than a transaction to you. That consistency is what turns a conference acquaintance into someone who genuinely goes to bat for you. 5. Social Media Document your experience: Who you meet What you learn Where you show up Visibility builds credibility. Every conference, every conversation, every room you walk into is content waiting to be posted. A quick LinkedIn update or a short recap video isn't self-promotion; it's proof that you're active, engaged, and worth paying attention to. You are your own best marketing department, and social media is the only billboard that's completely free. 5 Networking Skills to Practice Before You Go Your 10-second intro Asking, “Who’s your ideal client?” Remembering names Ending conversations gracefully Taking quick notes after each interaction Final Word If you go to Orlando and come back with nothing, that’s not on the conference. That’s on your preparation. Go in like a pro. Leave with partnerships. Do your homework before you ever set foot in that room. Know who's attending, know what you want to walk away with, and know what you're offering in return. Professionals don't show up and wing it; they show up with intention and a plan. The conference is just the venue. You are the variable. See you in Orlando!

Let’s skip the fluff for a minute. These are the women who are out here building real businesses, creating real solutions, and making a lasting impact in the notary space. Not someday, not “aspiring to,” but right now. Chen Lin with the NNA, Jen Neitzel and Selecia Young-Jones at the 2025 NNA Conference 💼 Women's History Month Spotlight: Selecia Young-Jones Owner, Rainbow Notary and Nuptials, Jacksonville, Florida Selecia is a powerhouse example of what happens when you combine creativity with service. As the owner of Rainbow Notary and Nuptials , she has carved out a unique niche that blends professionalism with celebration. She is not just notarizing documents; she is creating meaningful experiences for couples during some of the most important moments of their lives. That takes vision. That takes courage. And let’s be honest, it takes marketing savvy to stand out in both the notary and wedding space. She represents what is possible when you stop trying to fit into the box and instead build your own. Jen Neitzel and Sue Hope, showing off her special conference gala jeans at the 2024 NNA Conference. 📊 Women's History Month Spotlight: Sue Hope Creator, Notary Assist, Southern California Sue saw a problem that most notaries were quietly struggling with, and she fixed it. Instead of accepting the chaos of tracking expenses, invoices, and income across a dozen spreadsheets and sticky notes, she created Notary Assist , a bookkeeping solution designed specifically for notaries. That is leadership. She did not just build software; she built clarity for business owners who needed to finally understand their numbers, their profitability, and their growth. Because here is the truth: you cannot grow what you are not tracking. Sue stepped in and made that easier for thousands of notaries across the country. Lori Hamm, Executive Director of the American Guild of Notaries Public 🏛️ Women's History Month Spotlight: Lori Hamm Executive Director, American Guild of Notaries Lori brings something incredibly valuable to this industry… perspective from both sides of the table. As the former Notary Administrator for the Montana Secretary of State’s Office, she understands the regulatory side of this profession at a level most people never will. Now, as the Executive Director of the American Guild of Notaries, she is using that knowledge to advocate for notaries nationwide. She is not just part of the conversation; she is helping shape it. From policy to professionalism, Lori is working to elevate standards, support notaries, and ensure this industry continues to move forward with integrity. 💥 Final Thought on Women's History Month Spotlight These women are not waiting for permission. They are building businesses. Creating solutions. Leading organizations. And raising the bar for everyone around them. That is what Women’s History Month is about. Not just looking back… but recognizing the women who are actively shaping what comes next. That is deserving of a Women's History Month Spotlight! 💡

There are moments in history when progress feels steady. And then there are moments when it feels fragile. Women know this rhythm. We also know something else: while the world debates our place in the room, we are busy running it. This Women’s History Month, I want to shine a light on three women who are not just participating in the notary industry; they are shaping it. They are raising standards, building infrastructure, and mentoring thousands of professionals along the way. Not loudly. Not for applause. But with competence, conviction, and credibility. Let’s honor them. Marcy Tiberio The Executive Who Pulls Back the Curtain As the 2025 National Notary Association Notary of the Year and owner of Professional Notary Services, Inc. , Marcy represents a powerful shift in our industry. She operates at the signing service level, meaning she sees the ecosystem from the top down. Vendor management. Compliance. Communication standards. Risk mitigation. Professional expectations. And instead of guarding that knowledge, she shares it. When she speaks about best practices, she demystifies how signing services evaluate notaries. She encourages professionalism, clarity, and operational excellence. She challenges notaries to think beyond the next assignment and build reputations that last. That is leadership. Marcy is proof that women are not just participating in high-level business conversations. We are driving them. Laura Biewer The Authority Who Elevated Estate Plan Signings For decades, Laura has been the steady authority in estate plan signings. Before “trust delivery” became a serious business model, she was doing the work. Quietly. Consistently. Professionally. You may know her as the GOAT because she is the greatest! Laura's influence goes far beyond documents. She elevated the positioning of the notary in estate planning. She helped professionals understand that this work requires confidence, clarity, and high standards. She modeled what it looks like to charge appropriately, communicate effectively, and operate with calm authority in sensitive family situations. Laura’s contribution to the industry is not flashy. It is foundational. She helped shift the narrative from volume to value. That matters. Because when women teach other women how to price properly, position themselves confidently, and build sustainable businesses, that is economic empowerment in action. Nicola Jackson The Educator Behind the Standards As Director of Training and Education at the National Notary Association , Nicola Jackson plays a role many notaries may not fully see, but almost all benefit from. She oversees training development, supports instructors, and helps ensure that notaries across the country understand evolving laws and professional responsibilities. You may also recognize her as "Notary Nicola" from Instagram. That is influence at scale. She represents something powerful: women shaping how the profession is taught. Education is infrastructure. Standards are infrastructure. Support systems like the Notary Hotline are infrastructure. Nicola stands behind that structure. And structure creates stability. Why Women Leaders Matters Right Now There are seasons when it feels like conversations about women’s value, women’s authority, and women’s leadership are being minimized. History has shown us something important. Access can expand. Access can contract. But capable women do not disappear. In the notary industry, women sit at the intersection of real estate, healthcare, estate planning, and financial transactions. We witness life transitions. We administer oaths. We verify identity. We protect integrity. Those are not small responsibilities. Economic independence matters. Professional credibility matters. Women setting their own fees matters. Women running companies that employ other notaries matters. This is not about politics. It is about presence. Women Belong at the Table Marcy leads at the executive level. Laura elevates professional positioning. Nicola builds educational standards. Different lanes. Same impact. They represent what happens when women do not wait for validation. They build expertise. They build systems. They build opportunities for others. And perhaps most importantly, they model what is possible. This Women’s History Month, let us not just look backward. Let us recognize the women actively shaping this profession today. Women belong in the room. Women belong at the signing table. Women belong running the business. And if history teaches us anything, it is this: When the landscape shifts, women do what we have always done. We lead anyway. **Learn more about Marketing4Notaries.com , the Certified Notary Trust Delivery Agent Training program , and Jen's book, On The Move: The Relationship-Driven 5 Point Marketing Solution for Mobile Business Success.

Let’s be honest. You did not start your mobile business because you dreamed of chasing invoices, answering emails at red lights, fighting traffic, or explaining your value to people who only care about the cheapest option. You started it for freedom. Flexibility. Impact. Control over your time and income. And yet, somewhere between the bookings, the paperwork, the phone calls, and the hustle, that spark got buried under the weight of “just getting through the day.” If you don't have a marketing plan, you need this book! If you have ever caught yourself thinking, I used to love this, you are not broken. You are buried. And that means what you love is still there. The good news? You can find it again. This is exactly why I wrote On The Move , not as a feel-good pep talk, but as a practical reset for mobile business owners who want their business to work for them again. How the Day-to-Day Steals the Joy (Without You Noticing) Most mobile business burnout does not come from one big failure. It comes from a slow drip of small frustrations: Saying yes to work that drains you because it pays fast. Running from appointment to appointment with no margin. Feeling invisible online because you do not have the energy to market consistently. Relying on platforms or people who treat you like replaceable labor. Losing sight of the people you actually want to serve. Over time, your business stops feeling intentional and starts feeling reactive. That is usually where resentment shows up. Not because you hate your business, but because it stopped reflecting who you are and why you started. Tommy & Jen Neitzel, love birds🥰 5 Positive, Practical Ways to Fall Back in Love With Your Business This is not about “just be grateful.” That advice is lazy. This is about alignment, clarity, and reclaiming ownership. 1. Name the Real Source of Your Unhappiness Burnout is often a symptom, not a disease. Ask yourself honestly: Is it the work itself, or who you are doing it for? Is it the volume, or the lack of boundaries? Is it the income, or the inconsistency? Clarity creates relief. When you name the real issue, you stop blaming yourself and start fixing the right thing. 2. Reconnect With the People, Not the Transactions Mobile businesses thrive on relationships, but burnout thrives on faceless volume. Think about: Who are the clients that energize you? Which appointments feel meaningful instead of transactional? Where did relationships turn into rush jobs? In On The Move , I walk through how relationship-driven marketing replaces chasing with choosing. That shift alone changes everything. 3. Simplify Your Marketing So It Stops Feeling Like a Chore Marketing should not feel like punishment. If you feel overwhelmed, it usually means: You are trying to do too much. You are posting without a purpose. You are reacting instead of following a plan. One clear message, repeated consistently, beats frantic visibility every time. When marketing aligns with your values, it becomes affirming instead of exhausting. 4. Build Space Into Your Business on Purpose Freedom is not accidental. It is designed. Look at your calendar and ask: Where can I slow this down? What work can I say no to without hurting my future? Where am I overcompensating out of fear? Margin is not laziness. It is strategy. Businesses with no breathing room eventually suffocate the owner. 5. Remember Your Why, Then Update It Your why is allowed to evolve. Maybe you started for flexibility, and now you want stability. Maybe you started for income, and now you want impact. Maybe you started alone, and now you want community. Revisiting your why does not mean you failed. It means you grew. The fastest way to fall back in love with your business is letting it grow with you. This Is Exactly What On The Move Was Written For On The Move is not just about marketing. It is about building a mobile business that supports your life instead of consuming it. It helps you: Stop chasing bottom feeders and start attracting aligned clients. Build relationships that lead to repeat work and referrals. Create a business model that feels sustainable, not frantic. Reclaim confidence in your value and your voice. If your business feels heavy right now, this book is your reset button. You do not need to quit. You do not need to start over. You just need to come back to yourself. And that is how you fall back in love with your business. ❤️

Jen's best advice: Real growth requires doing hard work! I recently had the pleasure of sitting down with Jim Allen on his podcast, and I knew the moment we wrapped that this conversation needed to be shared more broadly. Not because it was polished or pretty, but because it was real. Jim titled the episode Doing the Hard Stuff. No Bullshit, Just Growth , and honestly, that says it all. In this episode, we talked about what actually moves the needle in a notary business, not hacks, not shortcuts, not the latest shiny object, but the unsexy work that compounds over time. What we covered, straight up Jim and I dug into my journey from stay-at-home mom to working in the mortgage indusstry to building a thriving notary business and eventually becoming a business coach and educator. But this was not a highlight reel conversation. We focused on the parts people tend to skip over, avoid, or hope someone else will do for them. Here are a few core themes from our conversation. Growth requires direct marketing. Not passive posting. Not waiting to be discovered. Real outreach. Real conversations. Real follow-up. Relationships are the business. If you are not intentionally building relationships with the people who can refer you business, you are building someone else’s pipeline instead of your own. Consistency beats intensity every time. You do not need to do everything. You need to do the right things, consistently, even when you do not feel like it. The Five Point Marketing System exists for a reason. We talked about why I created it, how it removes the guesswork, and why structure actually creates freedom instead of restriction. Hard work does not disappear; it just gets more strategic. There is no level where effort stops. The difference is learning where to apply it so you are not spinning your wheels. Why this conversation matters right now The notary industry is changing. Loan signings alone are no longer a sustainable long-term strategy for many businesses. The notaries who will thrive are the ones willing to build relationships, diversify services, and show up with intention. This episode is for you if you are tired of chasing work. It is for you if you know you are capable of more but feel stuck. It is for you if you are ready to stop consuming information and start applying it. Jim was generous enough to create space for an honest, no-fluff conversation, and I appreciate him for that. Listen to the episode and learn how to do the hard stuff If you want a grounded, practical discussion about what actually builds a business, I encourage you to listen to the full episode here. Set aside the noise, grab a notebook, and listen with the intention to act. Growth does not come from knowing what to do. It comes from doing the hard stuff, on purpose. No bullshit. Just growth.