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- Oversaturation in the Notary Business
Oversaturation. I hear this word often when I am reading notary-specific Facebook posts or comments on Instagram. I have heard notaries from all different walks of life, living in vastly different parts of the country tell me the notary business is oversaturated. “There are too many Loan Signing Agents in this city. You’ll never find work.” “This business is dead. Too many notaries means too little work.” “Signing services aren’t paying me what I’m worth because there are too many notaries desperate for business and they will take anything.” “Title companies already have their preferred notaries, so if you’re not on the list then you can forget getting direct business from them.” Do any of these sound familiar to you? If so, listen up! I have one word to describe all of these statements and the idea that the market is oversaturated: Bullsh*t! The notary business is anything but dead! And if you’re still clinging to the idea of only being a loan signing agent, then you’re not paying attention to what’s happening in the market! YOU MUST DIVERSIFY YOUR NOTARY BUSINESS IF YOU WANT TO STAY IN BUSINESS FOR THE LONG HAUL. That means, you need to let go of the idea that you can sit on your sofa waiting for signing services to do the marketing work for you and send you assignments. I mean, if you want to do that then great, but we’ve proven over the last 3 years that it doesn’t provide a sustainable income (and if you need more proof than that I’m afraid I can’t help you). The idea of “oversaturation in the notary business” is actually your resistance. That resistance is holding you back from doing what you know needs to be done: diversifying your skills and building your "know, like & trust" factor in your community. That resistance is your brain protecting you from stepping outside of your comfort zone, and it’s perfectly normal to feel that way. oversaturation doesn't exist for notaries When I say “resistance” I’m referring to the stories we tell ourselves to keep us safe from doing scary things like going to a networking meeting or directly marketing your business. Admit it….you’ve talked yourself out of going to a networking meeting or from direct marketing. I know I did when I started my notary business in 2017! I had all kinds of excuses, too. I’m not feeling my best, or I don’t have my elevator pitch perfected, or it’s raining and I don’t want to drive in the traffic across town, or my business cards aren’t back from the printer yet. Blah, blah, blah…they were all resistant excuses! For far too long, notaries all over the country (myself included) believed that we could rely on signing services sending out mortgage closing assignments to make a living. I know I personally justified receiving only a portion of the notary fee on the closing disclosure as a marketing fee. It helped me feel less guilty about not spreading the word about my business myself. Did you know you can hire someone to market your business for you? For a cool $5-10k per month (I made the calls to different agencies and these are accurate figures to hire a marketing pro), you can sit back and have someone else market your business for you. On the off chance that isn’t in your budget, I have some good news! I created a 5 Point Marketing System that will help you better understand why you’re scared to market your business in your community! I know when you start to understand the “why,” you will begin to incorporate techniques to help you get out of your own way. The 5 Point Marketing System will also help you build your confidence in yourself and your business, teach you how to market without feeling like a used car salesman, and how to follow-up and stay in touch with your prospects. You will learn you proper networking techniques so you’re armed and ready to network (a very powerful business building tool), and it will teach you how to use social media as free advertising for your business. Here’s the coolest part….the 5 Point Marketing System does all of this for $20 per month! I've coached so many notaries through the 5 Point Marketing System and watched their businesses thrive. If you're looking for a proven system to help your business that includes free one-on-one coaching with me then look no further! You can find the 5 Point Marketing System at www.Marketing4Notaries.com . All my best, Jen P.S. If you're looking for a different path to a steady income, I encourage you to check out the Certified Notary Trust Delivery Agent program. It's a game-changer for mobile notary professionals! P.S.S. Membership pricing for 2026 is increasing, so now is the perfect time to lock in your 2025 rates of $25/month or $199/annually.
- 53 and Fierce: How One Year of Upheaval Became My Greatest Lesson in Resilience
By Jennifer “Jen” Neitzel | November 29, 2025 Today is going to be an amazing day! A Birthday Worth Reflecting On Today, I turn 53 years old 🤯 , and instead of blowing out candles, I’m taking a deep breath of gratitude. This isn’t just another birthday ; it’s a milestone of resilience, transformation, and truth. The last 12 months have been both demanding and defining. The pace of change in my professional world was staggering, and while none of it came easy, every challenge became an invitation to rise stronger, lead with clarity, and trust my own capability to do the hard things. Because here’s what I know for sure: life doesn’t always go according to plan, but it always goes according to purpose. Laura Biewer and Jen Neitzel at the National Notary Association Conference, 2025 When Everything You’ve Built Evolves The Certified Notary Trust Delivery Agent (CNTDA) program, which I helped develop in 2023, entered a new chapter this year. Like any great idea, growth required rethinking and rebuilding. It was intense; the kind of behind-the-scenes work that tests every ounce of patience, faith, and persistence you’ve got. But challenge breeds creativity. And with Laura Biewer by my side, we rolled up our sleeves and completely restructured and revitalized CNTDA , turning it into something bigger, bolder, and more connected than ever before. We listened to what our members told us they wanted: community, collaboration, and real human connection. The new CNTDA Skool community isn’t just a certification; it’s a living, breathing network where notaries learn, grow, and support each other. That transformation wasn’t born from loss; it was fueled by leadership. And it became the cornerstone of my professional evolution. Healing the Body, Then the Soul My ability to lead through change came from a foundation I began building five years ago. In 2020 , right before my 50th birthday, I was diagnosed with Type 2 diabetes and an autoimmune disease. It stopped me in my tracks, but it also woke me up. Like so many women, I’d spent years taking care of everyone else and putting myself last. My body finally said, “Enough.” So I listened. I reshaped my relationship with food, movement, and mindset. I embraced an 80/20 lifestyle ; 80% clean eating and daily exercise, 20% grace for life’s joys (because sometimes the french fries are the medicine). Every morning, I step outside for 20 minutes of sunlight, my ritual for grounding and gratitude, and I start the day with one simple phrase: “Today is going to be an amazing day.” That small act of intention shifted everything. Within a year, I reversed my diabetes and reclaimed my health. And once I saw what was possible in my body, I knew it was time to heal my soul, too. Doing the Hardest Work of All: Inner Healing So began the deeper journey; untangling old patterns, healing childhood wounds, and learning to give myself the same compassion I offer others. It wasn’t glamorous. Healing rarely is. But it was real. Some days were filled with tears, others with triumph. But through it all, I discovered a truth that changed how I live and lead: The more whole I became on the inside, the more powerful and authentic my business became on the outside. That inner strength became my new definition of success. Rebuilding from Purpose All that clarity flowed straight into Marketing4Notaries , which I’ve continued to grow into a space for notaries and mobile professionals who want more than business tactics; they want transformation. Inside Marketing4Notaries , I teach my 5-Point Marketing System : Brand Clarity, Connection, Content, Consistency, and Conversion. It’s a system that not only builds thriving businesses but also cultivates confidence, direction, and balance. Those same five points became my personal compass this year. When the world felt uncertain, I returned to them because clarity, connection, and consistency don’t just build businesses; they rebuild you. Resilience This birthday isn’t about reinvention, it’s about recognition. It ’s about honoring the woman who rebuilt with courage. The one who reversed her diabetes with discipline and grace. The one who’s unafraid to keep doing the hard inner work. The one who gets up every morning, rain or shine, and says, “Today is going to be an amazing day.” Because it will be even when it’s hard, even when it’s messy, especially when it’s both. My Message to You If you’re navigating change in business, health, or life, remember this: You are not falling apart; you are refining. Resilience isn’t about bouncing back. It’s about showing up stronger, wiser, and more grounded than before. As I step into 53, I’m not just older, I’m anchored. Anchored in purpose. Anchored in truth. Anchored in myself. So here’s to resilience that’s earned, not imagined. To healing that happens layer by layer. And to every person brave enough to rebuild their business and their soul at the same time. The storms came, and I’m still standing. Wiser. Softer. Stronger. So cheers to 53! 🍾🥂 Here’s to resilience, healing, and the beauty of rebuilding, and to everyone bold enough to start again from the inside out. And you better believe… today is going to be an amazing day! Related Resources Join the Marketing4Notaries Community Learn About Becoming a Certified Notary Trust Delivery Agent Get My Book On The Move: The Relationship-Driven 5-Point Marketing Solution for Mobile Business Success Tommy & Jen Neitzel with their bestest good friends!
- The Power Within: What Speaking My Truth Taught Me About Growth
Tommy & Jen Neitzel at Empoderate Brunch: The Power Within This weekend, I did something that scared me more than any business challenge ever has. I stood on a stage at the Empoderate Brunch in Dallas and told my story of domestic violence, publicly, and in detail for the very first time. I talked about the night I was violently pushed to the ground, the sound of my head hitting the pavement, and the friend who dragged me to safety while my abuser’s father went to comfort him. It was raw. It was uncomfortable. And it was real. Thankfully, I wasn’t alone in this. My husband was by my side the entire time, loving and supporting me through every nerve and every tear. Our closest friends were there too, anchoring me with their presence. Still, when I got home, I crawled straight into bed and stayed there until the next morning. It took everything out of me emotionally. Speaking those words out loud meant revisiting moments I’d rather forget, but I’ve realized that pretending they didn’t happen only keeps the wound open. I can’t heal what I won’t face, and I’m on a dogged mission to heal, once and for all. For years, I’ve coached people, especially notaries and entrepreneurs, to step out of their comfort zones to grow their businesses. This weekend, I had to practice what I preach. I wasn’t talking about marketing strategy or social media visibility. I was talking about one of the hardest things I’ve ever lived through, and the even harder thing: refusing to hide from it anymore. Doing Hard Things Is the Price of Growth Growth doesn’t come from what’s easy. It comes from what stretches you both personally and professionally. Whether it’s starting a business, learning marketing, or telling a story you’ve buried for decades, growth requires the same muscle: courage. I used to think success meant controlling the narrative, keeping everything looking polished and perfect. But the truth is, perfection is a cage. Authenticity is freedom. Speaking about my abuse was terrifying, but it also reminded me of something every business owner eventually learns: you can’t grow what you’re unwilling to face. The Patterns We Repeat I grew up in a home with narcissistic parents, so toxicity felt normal. Love, to me, looked like walking on eggshells and trying to earn peace. When I met my first husband, I mistook his narcissism for ambition. I thought I’d found someone driven, when really, I’d just found something familiar. It took me until I was 48 years old (and a lot of therapy) to truly understand that pattern; how my past shaped my choices and how often I confused manipulation for love. That realization was painful. But it was also the beginning of healing. And healing, just like marketing, is about showing up consistently, doing the uncomfortable work, and refusing to quit just because it’s hard. Growth Is a Practice, Not a Destination Speaking on that stage wasn’t just about sharing a story. It was about reclaiming my voice. It was about modeling what I teach that growth only happens when you move through fear, not around it. Even as someone who teaches marketing and visibility for a living, I’m still learning that vulnerability is the most powerful form of connection. The courage to tell your story, whether that’s your business journey or your personal one, is what builds trust, impact, and freedom. The Power Within I’m done pretending everything’s perfect. I’m done hiding behind success. I’m here to grow as a woman, a coach, and a human being. This weekend reminded me that stepping out of your comfort zone isn’t just a business move, it’s a life strategy. When you do the hard things, you make space for the powerful things. When you tell the truth, you give others permission to do the same. And when you stop running from what hurts, you finally start to heal. That’s the real Power Within , and it’s where every great story, and every great business, begins.
- October Is Estate Planning Awareness Month. How Notaries Can Lead the Conversation
Why Estate Planning Awareness Month Matters October is Estate Planning Awareness Month , a time set aside to educate the public on why estate planning is essential for every household, not just the wealthy. According to the American Bar Association, over half of Americans don’t have a will or estate plan in place , leaving families vulnerable to confusion, disputes, and financial loss. This is where notaries, and especially Certified Notary Trust Delivery Agents (CNTDAs) , play a crucial role. By helping attorneys, fiduciaries, and families properly execute estate planning documents, you’re not only providing a valuable service but also becoming a trusted resource in your community. And October gives you the perfect reason to talk about it. A Step-by-Step Guide for Notaries Here’s a roadmap for using October to educate your community, market your services, and grow your estate planning expertise. Step 1: Educate Yourself First Review estate planning basics: wills, trusts, powers of attorney, healthcare directives. If you’re a CNTDA, highlight your certification showing that you’re trained specifically to deliver estate planning documents with confidence and accuracy. Collect a few credible statistics you can share (ABA, AARP, NAEPC). Example: “67% of Americans don’t have an estate plan” (AARP). Step 2: Plan Your Social Media Content Break October into four themed weeks so you’re not scrambling for content. 👉 Tip: Pre-schedule posts in Canva or Meta Business Suite so you stay consistent all month. Week 1: What is Estate Planning Awareness Month? Week 2: Why estate planning isn’t just for the wealthy. Week 3: The Great Wealth Transfer ($84+ trillion expected to change hands by 2045, according to Cerulli Associates). Week 4: How a notary/CNTDA supports families and attorneys in the process. Step 3: Use Ready-to-Post Educational Awareness Pieces Here’s a sample public-facing post you can copy, paste, and share: October is Estate Planning Awareness Month . Did you know that more than half of Americans don’t have a will or trust in place? Estate planning isn’t just for the wealthy, it’s about protecting your loved ones, avoiding unnecessary stress, and ensuring your wishes are honored. As a notary, I’m here to help families and professionals properly execute these important documents. If you’d like resources to get started, message me. I can connect you with tools and trusted professionals. ✅ Protect your family. ✅ Ease the burden on loved ones. ✅ Take the first step this October. Step 4: Share Stories and Case Studies Without violating confidentiality, share general stories like: “A client was relieved when their trust was properly executed, knowing their children wouldn’t face probate battles.” “I’ve seen families who avoided hardship because they had power of attorney documents in place.” Step 5: Collaborate With Referral Partners Team up with estate planning attorneys to cross-promote content. Offer to give a short community presentation (libraries, chambers of commerce, senior centers). Share your CNTDA certification badge to build authority. Step 6: Call-to-Action for Your Business Growth Add a line in every post: “Need a trusted professional to notarize and deliver estate planning documents? Ask me about my CNTDA certification.” Encourage community members to DM or comment for resources. Collect emails from those interested in estate planning info, then nurture them with newsletters or invites to webinars. Educational Awareness Piece (Ready for Notaries to Share) Here’s a clean plug-and-play awareness article you can post directly to your blog, LinkedIn, or Facebook page for the public: October Is Estate Planning Awareness Month. Here ’s Why It Matters for Your Family Did you know that more than 50% of Americans don’t have an estate plan ? (Source: AARP) Estate planning isn’t about how much money you have, it’s about making sure: Your loved ones are protected. Your medical and financial wishes are honored. Your family avoids unnecessary stress, conflict, and court costs. Experts call this moment in history the Great Wealth Transfer ; an estimated $84 trillion will pass from older generations to heirs by 2045 (Cerulli Associates). Without a plan, much of that wealth could be lost to taxes, fees, or disputes. The good news? Estate planning is easier than you think. It often begins with simple documents like wills, powers of attorney, or a living trust. And notaries like me play an important role in making sure these documents are properly signed and executed. This October, take one small step: ✅ Start a conversation with your loved ones. ✅ Connect with an estate planning attorney. ✅ Schedule time to get your documents in place. Your family’s future will thank you. Wrap-Up for Notaries By combining education with marketing, October gives you the perfect platform to: Build your credibility. Grow your CNTDA business. Help families in your community take action on one of the most important topics of their lives. Remember: awareness creates opportunity for your business and for the families you serve.
- Anchors Aweigh! Notaries Set Sail on a Cruise to Alaska!
Notary Cruise to Alaska, September 2025 This September, I’m still riding the wave of an unforgettable adventure: our Notary Cruise to Alaska! Nearly 40 of us, fellow notaries and their plus-ones, gathered for a week of breathtaking scenery, good food, belly laughs, and, yes, even a little professional development. Tommy and Jen Neitzel at Chihuly Gardens, Seattle, WA, September, 2025 From Seattle to the Notary Cruise We set sail from Seattle, but not before Tommy and I explored the Chihuly Gardens. As someone who has long admired Dale Chihuly’s work, wandering among his luminous glass creations was nothing short of magical. From there, we boarded our Celebrity Cruise ship, gleaming, glamorous, and staffed by the kindest crew. If you’re ever considering a cruise, I can’t recommend Celebrity highly enough. I ate every last bit and it was delicious! Alaksan King Crab in Ketchikan, Alaska Adventures in Alaska Ketchikan charmed us with its quaint streets and unforgettable Alaskan crab legs (truly the stuff of seafood dreams). Juneau gave us a chance to visit a mush camp, meet Alaskan sled dogs (and their irresistible puppies), and even join a mush team for a ride. These working dogs stole our hearts with their grit and energy. Cruising past Dawes Glacier , we marveled at its brilliant blue ice, like nothing you can capture in a photograph. In Skagway , we boarded the White Pass & Yukon Railway, winding our way up through the mountains on a historic steam train, soaking in views that took our breath away. Our final stop in Victoria, Canada ended with a group Korean BBQ feast so massive it felt like a food challenge. Delicious doesn’t even begin to describe it! Our Mush Team in Juneau, Alaska Onboard Fun When we weren’t out exploring, we made the ship our playground. The martini bar quickly became our “scene of the crime,” where laughter flowed as freely as the cocktails. ABBA night at the disco had us grooving (and maybe even dancing on sofas… no names mentioned). Every meal was a feast, every conversation a joy, and the bonds we built will last long after the cruise. We also carved out time for a branding workshop, proving that learning and fun can absolutely coexist. I was especially touched to sign a few copies of my new book for notaries who brought it along. That was a dream come true. Our first evening cocktail party on the Notary Cruise to Alaska More Than a Vacation This cruise wasn’t just about travel, it was about connection. Meeting spouses, children, and friends, finally hugging people I’ve only seen on Zoom for years, and sharing memories over dinner or dancing...these are the moments that matter. The weather was mild (despite me packing for a trek through the Arctic Circle), the laughs were loud, and the friendships we forged were real. My abs still ache from laughing so much, and my heart is full. This experience reminded me that our notary community is more than just professional connections. ..it ’s family. Forever partners, forever friends Don’t Miss What’s Next If this sounds like the kind of adventure you’d love to be part of, make sure you’re subscribed to Marketing4Notaries.com . That way, you’ll never miss updates about future notary events, workshops, or maybe even the next cruise! And if you're not registered for the free weekly coaching call I co-host with Laura Biewer , please register here to join us each Tuesday afternoon at 2:15pm Central. Dawes Glacier, Alaska
- 🎁 It’s Not Too Early: Start Planning Your Holiday Marketing Now!
Happy Holidays from Jen Neitzel and Marketing4Notaries! Can you believe we’re already heading into September? That means one very important thing for notary entrepreneurs: the holiday season is just around the corner, and now is the perfect time to start planning your marketing strategy. At Marketing4Notaries , we believe in flipping the script on traditional holiday marketing. Instead of just promoting your services, we encourage you to think about the holidays as a season for gratitude, connection, and community building. Why? Because when people feel appreciated, they remember you. They refer you. They choose you . ❄️ The Gift of Gratitude = Long-Term Business Growth Holiday marketing isn’t about sales pitches or flashy promos. It’s about creating a lasting impression, especially with past clients and prospects who already know your name. This is your chance to: Reconnect with those you haven’t heard from in a while Strengthen relationships with your current clients Show that you’re a thoughtful, professional, and trustworthy resource in your community All of this builds your Know-Like-Trust Factor, which, as you know, is what truly sets you apart from the sea of “just another notary” out there. 🎄 Simple & Meaningful Holiday Marketing Ideas Need some inspiration? Here are a few thoughtful, budget-friendly ways to spread some holiday cheer while making your business unforgettable: ✅ Handwritten holiday cards – A classic for a reason. Personalize it with a short note of thanks. Bonus points for including your business card! ✅ Holiday mug + hot chocolate packet – Drop these off with local partners, attorneys, or repeat clients. It’s warm, it’s cozy, and it says “I’m thinking of you.” ✅ Mini gratitude journal – Encourage reflection and tie it into your notary services with a creative message like: “Grateful for your trust, here’s to another year of signing success!” ✅ Festive cookie bag or ornament – A sweet (or sparkly) token that can easily be branded with a sticker featuring your logo and contact info. ✅ Holiday-themed social media shout-outs – Recognize your clients or referral partners online and tag them (with permission). Everyone loves a little public appreciation. 🗓️ Need Help Planning It All Out? That’s what we’re here for! Members of Marketing4Notaries get access to our FREE Marketing Calendar , filled with ideas, timelines, and content suggestions to make your holiday outreach effortless and impactful. Not a member? No worries, you can grab the full calendar now in our shop (and yes, even though it says 2025, the ideas and layout are timeless. ..you can reuse it year after year). 👉 Click here to get the Marketing Calendar 🎁 Remember: Holiday Marketing Isn’t About You It’s about how you make people feel. When your clients and community feel seen, appreciated, and valued, they’re far more likely to remember you, not just during the holidays, but all year long . So grab your cocoa, start brainstorming, and let’s make this season one that fills your heart and your business pipeline. Here’s to making the holidays meaningful, memorable, and totally YOU.🎄 Jen Neitzel Marketing4Notaries.com
- I Wrote a Book… and It Nearly Broke Me (In the Best Way Possible)
My best friend in the whole world designed this amazing cover art for the book, On The Move. If you’ve been following my journey, you probably already know I just published a book. What you might not know is how hard it was to get here. Not just logistically. Not just creatively. But emotionally, mentally, spiritually. This wasn’t just a business project. It was a dream I’d been holding onto since childhood. A big, shiny, maybe-someday kind of dream. I’ve wanted to be an author for as long as I can remember, but for just as long, I doubted I had what it takes. And as someone with ADHD, the struggle to finish anything long-form felt like climbing Everest… with flip-flops on. There were days I stared at my computer and thought, “Nope. Not today.” There were weeks I buried the draft under piles of other work, hoping it would magically complete itself. There were months I convinced myself it didn’t matter, that the world didn’t need my take on marketing or business. And underneath all of that was comparison. I compared myself to every other expert in my space who had already written their book. Bill Soroka. Laura Biewer. Matt Miller. Amazing humans I admire deeply, and who unknowingly triggered every ounce of imposter syndrome I carry. Still, they (along with my husband Tommy) gently nudged me forward. They encouraged me when I wanted to quit. They reminded me that my voice matters. And they were right. Because writing On The Move forced me to face all the inner stories I’ve told myself over the years: That I’m not focused enough. That I don’t finish what I start. That I’m too “out there,” too “messy,” too “extra” to be taken seriously. But I kept showing up. Even when it was hard. Even when the formatting made me want to throw my laptop across the room. Even when I was exhausted by my own inner critic. And now? The book is real. It’s in my hands. And for the first time in a long time, I’m not seeking validation from anyone else. I’m proud. Because the real magic wasn’t just in writing the book…It was in finishing it. So if I’m being honest? You're about to get real sick of me talking about this book because I’m going to keep sharing it, posting it, and putting it in front of the people who need it. I’m not holding back anymore. This book was written for mobile service business owners who want to build something real. Something sustainable. Something consistent. If you know someone who needs a little clarity, a little community, and a little kick in the marketing pants, send this book their way. Notary friends. Cleaners. Pet groomers. Mobile mechanics. Mobile hairstylists. Wedding officiants. Trainers. Coaches. Organizers. Anyone who drives to their clients to make a living...they deserve this book in their glove box. And if you’ve already bought the book? Thank you. I’d be deeply grateful if you’d take a minute to leave me a 5-star review on Amazon. I need 100 reviews to push this book toward bestseller status, and every single one matters. From the bottom of my big, grateful heart… thank you for being here. Thank you for believing in me, sometimes even before I believed in myself. This isn’t the end of something. It’s the beginning of something big. With love and a very full heart, Jen
- A Gift That Says, “I Believe in You”
This August, as National Friendship Day (August 3rd) rolls around, I’ve been thinking a lot about the people in my life who have quietly cheered me on, believed in me when I didn’t believe in myself, and reminded me that I’m capable, even when I’ve felt completely stuck. My notary bestie, Laura Biewer, the GOAT herself, and author of "Beyond Loan Signings: The Ultimate Guide to Monetizing Your Notary Commission with Specialty Work ," with a copy of my book, On The Move. She is such a gift! If you have a friend who runs a mobile service-based business—whether they’re a mobile notary, a dog groomer, a massage therapist, a personal trainer, a detailer, or any kind of entrepreneur who drives to their clients—they might be quietly carrying a lot on their shoulders too. Owning a mobile business is a beautiful thing… but it can also be isolating. It's easy to feel like you're doing it all wrong, or not doing enough, or that success is only for other people. That’s why I wrote On The Move: The Relationship-Driven 5 Point Marketing System for Mobile Business Success , not just for notaries, but for every kind of mobile professional out there who’s doing the hard work of showing up every day and building something meaningful. This book is a roadmap, but more than that, it’s a warm hug, a reminder that you’re not alone, and a push to believe in what’s possible when you have a solid plan and the right mindset. Crystal Whatley, Marketing4Notaries member, enjoying On The Move ! She said, " Everyone needs Jen Neitzel's book!!! I finished it last night because I couldn't put it down! So many great things you just can't ignore!!!" Here’s what a few kind friends have said about it: “This isn't just another marketing book filled with generic fluff and cookie-cutter tactics. This is a guide written by someone who's walked the walk....and had to do the work herself." – Nicola Jackson, Director of Training and Education, National Notary Association “ It was such a quick read, but I find myself constantly going back for reference. I don’t like sales. That’s not what I love about my business. But this book has very actionable steps that make sales feel less daunting. I’ve put together my plan, based on the recommendations in the book, and am EXCITED to get out there. I HIGHLY recommend." - Dennis Butts, NTX Enviro, Dallas, TX “A fresh and heartfelt perspective of how to start and build a business with what you have, with how to success steps provided so that you can experience your desired outcome. The resources and tools provided transcend across every industry and are a must-have to build your organization, regardless of the size.” – Tiffany Dixon, Life Insurance and Retirement Broker. Julie Moore, author of "I Am Their Voice: A Guide for Caregivers and Advocates," is enjoying "On The Move." If someone you love has a mobile business, consider gifting them a copy of On The Move . Not just because I wrote it (though that still blows my mind to say), but because it was written from the heart, for people just like them. Give them the gift of clarity, confidence, and connection. Give them a tool that can help them stop guessing and start growing. Give them a sign that you believe in their success because sometimes that’s all it takes to change everything. 👉 Buy the book on Amazon And hey, if you’ve already read the book, thank you . Truly. If you loved it, would you consider leaving a 5-star review ? I’m working toward hitting 100 reviews, and every single one makes a difference in helping the message reach more mobile business owners who need it. Let’s build each other up. Let’s support the friends doing the brave thing. Let’s normalize giving gifts that say, “I see you. I believe in you. You’ve got this.” With so much love and appreciation, Jen
- The Power of Pause: Why Taking a Break is Essential for Notary Business Owners
Rest is just as important as work! Let’s get real. Being a notary business owner means wearing all the hats. Some days, you’re the CEO, the marketing department, the customer service rep, and the IT help desk...all before lunch. It’s easy to fall into the trap of thinking that hustle equals success. But what if the most powerful move you can make is to hit pause? In this month’s guest blog post, my friend Jennifer Cooper shares a vulnerable and insightful look into what happens when we ignore the warning signs of burnout, and how everything changed when she gave herself permission to slow down. Jennifer’s story isn’t just a cautionary tale, it’s a reminder that your well-being is part of your business plan. If you’ve ever felt like you’re sprinting through your days, running on fumes, or forgetting why you started this business in the first place, this post is your gentle (but firm) nudge to take a breath. Because sometimes the smartest strategy isn’t pushing harder, it’s pulling back just long enough to reset, refocus, and rise even stronger. Let’s dive into The Power of the Pause . You might just find the breakthrough you’ve been too busy to notice. ⬇️ My version of pausing! As a notary business owner and any business owner, being responsible for every piece of your business to ensure its success is part of your daily life, and it’s easy to get swept away by the grind. But here’s a truth we often forget: sometimes, the most productive thing you can do is take a break. If you’re a notary business owner, running from one signing to the next, juggling client calls, marketing your services, and keeping up with all the paperwork, you’re probably no stranger to burnout. However, taking a moment to step away might be the key to unlocking more productivity, creativity, and success in your business. Let’s dive into why hitting pause is crucial. 1. Avoiding Burnout and Preserving Quality As a notary, attention to detail is everything. But when you’re running on empty, mistakes become more likely, and even small errors can cause big problems. Taking breaks allows you to recharge, ensuring you’re sharp, focused, and ready to deliver high-quality service whenever you return to work. As a notary business owner, when I first encountered “burnout,” I was running so fast that I was sacrificing everything else in my life, including my family, friends, and my own mind. In the weeks before I finally hit the wall, I had many appointments where I missed the basics like stamping crucial documents or recording signer information in my journal, even forgetting to put a signing package in the mail. The non-stop push and grind to build a successful business left very little time for me to breathe, connect, and relax. It also made my credibility as a notary who knew her stuff suffer. 2. Boosting Creativity and Problem-Solving Running a notary business isn’t just about stamping documents, it’s about problem-solving. Whether it’s figuring out how to market your services, navigating client issues, or expanding your business, creativity plays a significant role. When you’re running on empty, thinking outside the box is harder. A break allows your mind to wander and reset, sparking fresh ideas that could take your business to the next level. When I hit that first burnout wall, I got a regular job. It allowed me a moment to breathe and reinvigorated my creativity and ability to do my business better. To be clear, I hated having someone tell me what to do, and I never stopped my notary business. Still, that break where my mind was forced to focus on something else, opened up a whole new avenue of thought and ideas for when I took on my notary business back to full-time. 3. Protecting Your Mental and Physical Health Long hours, back-to-back appointments, and constant travel can take a toll on your body and mind. It's easy to forget that your most valuable business asset is you. Without your health, your business can't thrive. Scheduling regular breaks, even if it’s just a walk around the block or a weekend off, can improve your mood, reduce stress, and keep you in top form. Two years after my first burnout, I was about to hit that wall for round two. The causes now weren’t the crazy work schedule; with the real estate market raising interest rates in 2022-2024, I was still working but now with repeat clients and new attornies. I also ran a notary network and attended as many training calls as possible. I was giving lots and lots of myself to everyone else and, in the process, stopped working out, meditating, yoga, bible study, and reading my devotional. I gave up my cherished morning and evening routines. My schedule and my days were in free fall. I didn’t feel good, I gained weight, I wasn’t sleeping well. All of that was bringing me right back to that burnout wall. It took a coach and friend, Jen Neitzel of Marketing4Notaries , to take one look at me and encourage me to shut it all down for a week: one week, no Zoom calls, no notary network work. The only thing I could do was take notary appointments. That one week, removing everything but work, helped me recognize what changes I needed to make and make immediately. 4. Gaining Perspective on Your Business It’s hard to see the bigger picture when you're always on the go. Breaks allow you to step back and reflect on how things are going. You might discover areas for improvement or simply celebrate how far you’ve come, which is important for long-term growth and satisfaction. When Jen Neitzel encouraged me to take a week off, she also gave me a prescription. She told me I could only do three items a day. No matter how big my master to-do list was, I could only commit time to accomplish three daily tasks. At first, I thought, NO WAY. I can’t limit my daily work tasks to only three a day. But because I didn’t want to remain in the state I was in when she and I met, that's what I did. Do you know what happened? Solutions to problems came freely. Recognizing activities and tasks that weren’t beneficial to me became very clear. In a business where every minute feels like it counts, it's important to remember that time spent on rest and reflection is just as valuable as time spent at the desk. As a notary business owner, you deserve the same care and attention you provide your clients. So, take a step back next time you feel the weight of your workload. Breathe. Your business, and your well-being, will thank you.
- Stop Guessing. Start Growing: Why Verified Courses & Technology Are Your Marketing Cheat Code
There’s no shortage of shiny courses or technology out there promising to transform your notary business overnight. And while some of them are fantastic, others are… well, let’s just say they should’ve stayed in someone’s Google Doc. That’s why I created the Marketing4Notaries Verified Courses and Technology list, to help you cut through the fluff and invest in training that moves the needle. I’ve spent years building relationships in this industry, testing strategies, and learning (sometimes the hard way) what works and what doesn’t. So when I recommend a course or technology, it’s because I’ve either taken it myself, worked directly with the instructor, or received overwhelmingly positive feedback from trusted notaries I mentor and coach. These aren’t random links slapped together for affiliate cash. These are handpicked, field-tested, high-value programs that support the kind of notary YOU want to be: knowledgeable, in demand, and relationship-driven. Learn more here Learn more here Learn more here Learn more here 🔍 Why Verified Courses & Technology Matter Here’s the thing: Your time is precious. Your money is valuable. And your business? It deserves more than trial and error with unvetted training. By choosing from this curated list, you’re getting: Trusted resources: I’ve done the homework for you. No scams. No outdated info. No 2-hour “masterclasses” that leave you more confused than when you started. Diverse specialties: Whether you’re diving into estate planning, general notary work, apostilles, or leveling up your marketing (you knew I had to say it), there’s something here for your niche. Ongoing relevance: These programs evolve. Many of the course creators are community builders, educators, and practicing notaries who stay current with what’s actually happening in the field. 📣 Why You Should Care (A.K.A. Let’s Talk Return On Investment) You already know the notary world is changing. ..new tech, new regulations, and new client expectations. If you want to stay ahead, you need to be strategic about what you learn and who you learn from. The truth? A good course should: Make you more profitable Help you work more efficiently Open doors to new markets or partnerships And these do just that. 💡 Pro Tip: Pair Your Learning With Action If you’re just collecting certificates but not putting the training into play, that’s not investing, it’s procrastination in disguise. Choose a course or technology that matches your goals for the next 90 days, implement what you learn, and watch your confidence and income grow. 👊 Bottom Line You don’t need to wade through every Facebook thread, Google rabbit hole, or TikTok “expert” to find what works. I’ve already done that for you. Let this Verified Courses and Technology page be your shortcut to real results. Check it out here:👉 https://www.marketing4notaries.com/marketing4notaries-verified-courses. Every course on that page is a solid investment , not a gamble. Your business deserves more than guesswork. It deserves guidance that gets you paid, respected, and on the move.

















