Let’s be honest. You did not start your mobile business because you dreamed of chasing invoices, answering emails at red lights, fighting traffic, or explaining your value to people who only care about the cheapest option. You started it for freedom. Flexibility. Impact. Control over your time and income. And yet, somewhere between the bookings, the paperwork, the phone calls, and the hustle, that spark got buried under the weight of “just getting through the day.” If you don't have a marketing plan, you need this book! If you have ever caught yourself thinking, I used to love this, you are not broken. You are buried. And that means what you love is still there. The good news? You can find it again. This is exactly why I wrote On The Move , not as a feel-good pep talk, but as a practical reset for mobile business owners who want their business to work for them again. How the Day-to-Day Steals the Joy (Without You Noticing) Most mobile business burnout does not come from one big failure. It comes from a slow drip of small frustrations: Saying yes to work that drains you because it pays fast. Running from appointment to appointment with no margin. Feeling invisible online because you do not have the energy to market consistently. Relying on platforms or people who treat you like replaceable labor. Losing sight of the people you actually want to serve. Over time, your business stops feeling intentional and starts feeling reactive. That is usually where resentment shows up. Not because you hate your business, but because it stopped reflecting who you are and why you started. Tommy & Jen Neitzel, love birds🥰 5 Positive, Practical Ways to Fall Back in Love With Your Business This is not about “just be grateful.” That advice is lazy. This is about alignment, clarity, and reclaiming ownership. 1. Name the Real Source of Your Unhappiness Burnout is often a symptom, not a disease. Ask yourself honestly: Is it the work itself, or who you are doing it for? Is it the volume, or the lack of boundaries? Is it the income, or the inconsistency? Clarity creates relief. When you name the real issue, you stop blaming yourself and start fixing the right thing. 2. Reconnect With the People, Not the Transactions Mobile businesses thrive on relationships, but burnout thrives on faceless volume. Think about: Who are the clients that energize you? Which appointments feel meaningful instead of transactional? Where did relationships turn into rush jobs? In On The Move , I walk through how relationship-driven marketing replaces chasing with choosing. That shift alone changes everything. 3. Simplify Your Marketing So It Stops Feeling Like a Chore Marketing should not feel like punishment. If you feel overwhelmed, it usually means: You are trying to do too much. You are posting without a purpose. You are reacting instead of following a plan. One clear message, repeated consistently, beats frantic visibility every time. When marketing aligns with your values, it becomes affirming instead of exhausting. 4. Build Space Into Your Business on Purpose Freedom is not accidental. It is designed. Look at your calendar and ask: Where can I slow this down? What work can I say no to without hurting my future? Where am I overcompensating out of fear? Margin is not laziness. It is strategy. Businesses with no breathing room eventually suffocate the owner. 5. Remember Your Why, Then Update It Your why is allowed to evolve. Maybe you started for flexibility, and now you want stability. Maybe you started for income, and now you want impact. Maybe you started alone, and now you want community. Revisiting your why does not mean you failed. It means you grew. The fastest way to fall back in love with your business is letting it grow with you. This Is Exactly What On The Move Was Written For On The Move is not just about marketing. It is about building a mobile business that supports your life instead of consuming it. It helps you: Stop chasing bottom feeders and start attracting aligned clients. Build relationships that lead to repeat work and referrals. Create a business model that feels sustainable, not frantic. Reclaim confidence in your value and your voice. If your business feels heavy right now, this book is your reset button. You do not need to quit. You do not need to start over. You just need to come back to yourself. And that is how you fall back in love with your business. ❤️

Jen's best advice: Real growth requires doing hard work! I recently had the pleasure of sitting down with Jim Allen on his podcast, and I knew the moment we wrapped that this conversation needed to be shared more broadly. Not because it was polished or pretty, but because it was real. Jim titled the episode Doing the Hard Stuff. No Bullshit, Just Growth , and honestly, that says it all. In this episode, we talked about what actually moves the needle in a notary business, not hacks, not shortcuts, not the latest shiny object, but the unsexy work that compounds over time. What we covered, straight up Jim and I dug into my journey from stay-at-home mom to working in the mortgage indusstry to building a thriving notary business and eventually becoming a business coach and educator. But this was not a highlight reel conversation. We focused on the parts people tend to skip over, avoid, or hope someone else will do for them. Here are a few core themes from our conversation. Growth requires direct marketing. Not passive posting. Not waiting to be discovered. Real outreach. Real conversations. Real follow-up. Relationships are the business. If you are not intentionally building relationships with the people who can refer you business, you are building someone else’s pipeline instead of your own. Consistency beats intensity every time. You do not need to do everything. You need to do the right things, consistently, even when you do not feel like it. The Five Point Marketing System exists for a reason. We talked about why I created it, how it removes the guesswork, and why structure actually creates freedom instead of restriction. Hard work does not disappear; it just gets more strategic. There is no level where effort stops. The difference is learning where to apply it so you are not spinning your wheels. Why this conversation matters right now The notary industry is changing. Loan signings alone are no longer a sustainable long-term strategy for many businesses. The notaries who will thrive are the ones willing to build relationships, diversify services, and show up with intention. This episode is for you if you are tired of chasing work. It is for you if you know you are capable of more but feel stuck. It is for you if you are ready to stop consuming information and start applying it. Jim was generous enough to create space for an honest, no-fluff conversation, and I appreciate him for that. Listen to the episode and learn how to do the hard stuff If you want a grounded, practical discussion about what actually builds a business, I encourage you to listen to the full episode here. Set aside the noise, grab a notebook, and listen with the intention to act. Growth does not come from knowing what to do. It comes from doing the hard stuff, on purpose. No bullshit. Just growth.

High-earning notaries follow a marketing framework like The 5 Point Marketing System Let’s clear something up right now. If you think following up is a “sales thing,” you are already leaking money, energy, and opportunity all over the place, and wondering why your calendar still has white space. Following up is Step 2 of the 5 Point Marketing System for a reason. Not because it is flashy. Not because it feels good. But because without it, nothing else works . No amount of networking, social media posting, or relationship building matters if you disappear after the first interaction. The Biggest Lie Notaries Tell Themselves “I don’t want to be salesy.” Good. Neither do high-earning notaries. Following up is not about convincing someone to buy something. It is about staying visible , being reliable , and finishing what you started . When you do not follow up, here is what you are actually doing: Wasting the time you spent networking Wasting the money you spent on events, memberships, and marketing Forcing yourself to constantly find new contacts instead of nurturing existing ones That is not anti-sales. That is anti-business. 1. Relationships Do Not Close Themselves You do not build trust in a single conversation. You build it through repetition. High-earning notaries understand that follow-up is how people learn: You are consistent You are a professional You are not just showing up when you need something Silence does not feel neutral to the person on the other end. Silence feels like disinterest. 2. No Follow-Up Equals Wasted Effort Every coffee meeting, phone call, networking event, email introduction, or DM costs you something: Time Energy Money Mental bandwidth Following up is non-negotiable When you do not follow up, that investment earns exactly zero return. That is not a personality trait. That is a process failure. If your marketing feels exhausting, this is usually why. You are constantly starting over instead of continuing conversations that already exist. 3. High Earners Do Not Rely on Memory If your follow up plan is “I’ll remember,” you won’t. High-earning notaries systemize follow-up because they understand a simple truth. Discipline beats intention every time. They use a CRM. They tag contacts. They schedule reminders. They decide in advance when and how they will reconnect. This removes emotion, hesitation, and overthinking from the equation. 4. Follow-Up Is How You Stay Top of Mind People are busy. Attorneys are busy. Referral partners are busy. Not hearing from you does not mean they are not interested. It usually means life happened. Following up is not pressure. It is a reminder that you exist, that you are available, and that you are still invested in the relationship. High-earning notaries are remembered because they show up more than once. 5. Avoiding Follow-Up Forces You to Hustle Harder Here is the part most people do not want to hear. When you avoid follow-up, you create unnecessary hustle. You chase new leads instead of nurturing warm ones. You post more, network more, and try harder than necessary. You stay busy instead of being profitable. Following up reduces effort long-term. Skipping it guarantees burnout. Step 2 Is Where Businesses Either Grow or Stall Following up is not optional. It is not aggressive. It is not awkward. It is respectful. It is professional. It is how relationships turn into revenue. High-earning notaries treat follow-up like brushing their teeth. Non-negotiable, routine, and done whether they feel like it or not. If Step 2 feels uncomfortable, that is not a signal to avoid it. That is a signal to master it. Because the real waste of energy is not following up. It is doing everything else and hoping someone remembers you. Need a marketing system, but don't have time to re-create the wheel? Visit Marketing4Notaries to learn more about The 5 Point Marketing System.

It's all about business! Be honest. It’s January, and that shiny New Year’s resolution is already collecting dust next to the treadmill and the unread planner. If that stings a little, good. Because high-earning notaries do not rely on motivation, vibes, or vision boards to build six-figure businesses. They rely on self-discipline. And January is where that discipline is either built or exposed. Here’s the hard truth Motivation is emotional. Discipline is strategic. High-earning notaries are not more talented, more lucky, or more special than anyone else. What they are is consistent when it’s boring , focused when it’s uncomfortable , and intentional when no one is watching . January is not about doing everything. It is about doing the right things, on repeat, even when you don’t feel like it. Welcome to 2026! What High-Earning Notaries Actually Do in January 1. They Audit Before They Act High-earners do not sprint into January blindly. They review last year first. What worked? What wasted time? Who referred business? Who disappeared? What systems broke under pressure? Self-discipline starts with self-awareness. If you do not look at your numbers, your relationships, and your follow-up habits, you are guessing, not growing. 2. They Commit to Boring Consistency High-earning notaries understand this simple concept that most people hate. Boring makes money. They commit to follow-up even when it feels awkward. They send check-in emails when there is nothing to sell. They show up to networking events even when they would rather stay home. January is not sexy. It is foundational. And self-discipline is choosing to do the work before the money shows up. 3. They Strengthen Relationships, Not Just Marketing High-earning notaries do not chase strangers in January. They reconnect with people who already know them: Attorneys Past clientsReferral partners Professionals they met once and never followed up with This is where disciplined professionals win. They understand that relationships compound faster than ads ever will. 4. They Systemize Their Follow-Up Self-discipline does not mean doing everything manually forever. It means building systems that support consistency. High earners use a CRM. They tag contacts. They schedule reminders. They stop relying on memory and good intentions. If your follow-up lives in your head, it is not a system. It is a liability. 5. They Decide Who They Are Going to Be This Year This is the difference maker. High-earning notaries do not ask, “What do I feel like doing today?” They ask, “What would the version of me who earns more do today?” Then they do that. Repeatedly. Self-discipline is identity-driven. When you decide you are a professional business owner and not a hobbyist, your behavior changes. So, Have You Quit Your Resolution Yet? If the answer is yes, congratulations. You are normal. But if you want exceptional results, January is your chance to course-correct. Not with guilt. Not with overwhelm. With discipline. Small actions. Clear systems. Intentional follow-up = Relationship-driven marketing High-earning notaries are not waiting for motivation to come back. They are building habits that make motivation unnecessary. And that is how great years are built, one disciplined January at a time. P.S. I wrote the book on marketing a mobile business: "On The Move. The Relationship-Driven 5 Point Marketing Solution for Mobile Business Success." P.S.S. If you need marketing support, The 5 Point Marketing System at Marketing4Notaries  can help!

Oversaturation. I hear this word often when I am reading notary-specific Facebook posts or comments on Instagram.  I have heard notaries from all different walks of life, living in vastly different parts of the country tell me the notary business is oversaturated. “There are too many Loan Signing Agents in this city.  You’ll never find work.” “This business is dead.  Too many notaries means too little work.” “Signing services aren’t paying me what I’m worth because there are too many notaries desperate for business and they will take anything.” “Title companies already have their preferred notaries, so if you’re not on the list then you can forget getting direct business from them.” Do any of these sound familiar to you?  If so, listen up!  I have one word to describe all of these statements and the idea that the market is oversaturated:  Bullsh*t!   The notary business is anything but dead! And if you’re still clinging to the idea of only being a loan signing agent, then you’re not paying attention to what’s happening in the market!  YOU MUST DIVERSIFY YOUR NOTARY BUSINESS IF YOU WANT TO STAY IN BUSINESS FOR THE LONG HAUL. That means, you need to let go of the idea that you can sit on your sofa waiting for signing services to do the marketing work for you and send you assignments. I mean, if you want to do that then great, but we’ve proven over the last 3 years that it doesn’t provide a sustainable income (and if you need more proof than that I’m afraid I can’t help you).  The idea of “oversaturation in the notary business” is actually your resistance.  That resistance is holding you back from doing what you know needs to be done:  diversifying your skills and building your "know, like & trust" factor in your community. That resistance is your brain protecting you from stepping outside of your comfort zone, and it’s perfectly normal to feel that way.   oversaturation doesn't exist for notaries When I say “resistance” I’m referring to the stories we tell ourselves to keep us safe from doing scary things like going to a networking meeting or directly marketing your business.   Admit it….you’ve talked yourself out of going to a networking meeting or from direct marketing.  I know I did when I started my notary business in 2017!  I had all kinds of excuses, too. I’m not feeling my best, or I don’t have my elevator pitch perfected, or it’s raining and I don’t want to drive in the traffic across town, or my business cards aren’t back from the printer yet.  Blah, blah, blah…they were all resistant excuses! For far too long, notaries all over the country (myself included) believed that we could rely on signing services sending out mortgage closing assignments to make a living.  I know I personally justified receiving only a portion of the notary fee on the closing disclosure as a marketing fee.  It helped me feel less guilty about not spreading the word about my business myself.  Did you know you can hire someone to market your business for you?  For a cool $5-10k per month (I made the calls to different agencies and these are accurate figures to hire a marketing pro), you can sit back and have someone else market your business for you.  On the off chance that isn’t in your budget, I have some good news!   I created a 5 Point Marketing System that will help you better understand why you’re scared to market your business in your community! I know when you start to understand the “why,” you will begin to incorporate techniques to help you get out of your own way.   The 5 Point Marketing System  will also help you build your confidence in yourself and your business, teach you how to market without feeling like a used car salesman, and how to follow-up and stay in touch with your prospects.  You will learn you proper networking techniques so you’re armed and ready to network (a very powerful business building tool), and it will teach you how to use social media as free advertising for your business.  Here’s the coolest part….the 5 Point Marketing System does all of this for $20 per month!   I've coached so many notaries through the 5 Point Marketing System and watched their businesses thrive. If you're looking for a proven system to help your business that includes free one-on-one coaching with me then look no further! You can find the 5 Point Marketing System at www.Marketing4Notaries.com .   All my best, Jen P.S. If you're looking for a different path to a steady income, I encourage you to check out the Certified Notary Trust Delivery Agent program. It's a game-changer for mobile notary professionals! P.S.S. Membership pricing for 2026 is increasing, so now is the perfect time to lock in your 2025 rates of $25/month or $199/annually.

By Jennifer “Jen” Neitzel | November 29, 2025 Today is going to be an amazing day! A Birthday Worth Reflecting On Today, I turn 53 years old 🤯 , and instead of blowing out candles, I’m taking a deep breath of gratitude. This isn’t just another birthday ; it’s a milestone of resilience, transformation, and truth. The last 12 months have been both demanding and defining. The pace of change in my professional world was staggering, and while none of it came easy, every challenge became an invitation to rise stronger, lead with clarity, and trust my own capability to do the hard things. Because here’s what I know for sure: life doesn’t always go according to plan, but it always goes according to purpose. Laura Biewer and Jen Neitzel at the National Notary Association Conference, 2025 When Everything You’ve Built Evolves The Certified Notary Trust Delivery Agent (CNTDA)  program, which I helped develop in 2023, entered a new chapter this year. Like any great idea, growth required rethinking and rebuilding. It was intense; the kind of behind-the-scenes work that tests every ounce of patience, faith, and persistence you’ve got. But challenge breeds creativity. And with Laura Biewer  by my side, we rolled up our sleeves and completely restructured and revitalized CNTDA , turning it into something bigger, bolder, and more connected than ever before. We listened to what our members told us they wanted: community, collaboration, and real human connection.  The new CNTDA Skool community  isn’t just a certification; it’s a living, breathing network where notaries learn, grow, and support each other. That transformation wasn’t born from loss; it was fueled by leadership. And it became the cornerstone of my professional evolution. Healing the Body, Then the Soul My ability to lead through change came from a foundation I began building five years ago. In 2020 , right before my 50th birthday, I was diagnosed with Type 2 diabetes  and an autoimmune disease.  It stopped me in my tracks, but it also woke me up. Like so many women, I’d spent years taking care of everyone else and putting myself last. My body finally said, “Enough.” So I listened. I reshaped my relationship with food, movement, and mindset. I embraced an 80/20 lifestyle ; 80% clean eating and daily exercise, 20% grace for life’s joys (because sometimes the french fries are  the medicine). Every morning, I step outside for 20 minutes of sunlight, my ritual for grounding and gratitude, and I start the day with one simple phrase: “Today is going to be an amazing day.” That small act of intention shifted everything. Within a year, I reversed my diabetes and reclaimed my health. And once I saw what was possible in my body, I knew it was time to heal my soul,  too. Doing the Hardest Work of All: Inner Healing So began the deeper journey; untangling old patterns, healing childhood wounds, and learning to give myself the same compassion I offer others. It wasn’t glamorous. Healing rarely is. But it was real. Some days were filled with tears, others with triumph. But through it all, I discovered a truth that changed how I live and lead: The more whole I became on the inside, the more powerful and authentic my business became on the outside. That inner strength became my new definition of success. Rebuilding from Purpose All that clarity flowed straight into Marketing4Notaries , which I’ve continued to grow into a space for notaries and mobile professionals who want more than business tactics; they want transformation. Inside Marketing4Notaries , I teach my 5-Point Marketing System : Brand Clarity, Connection, Content, Consistency, and Conversion. It’s a system that not only builds thriving businesses but also cultivates confidence, direction, and balance. Those same five points became my personal compass this year. When the world felt uncertain, I returned to them because clarity, connection, and consistency don’t just build businesses; they rebuild you. Resilience This birthday isn’t about reinvention, it’s about recognition. It ’s about honoring the woman who rebuilt with courage. The one who reversed her diabetes with discipline and grace. The one who’s unafraid to keep doing the hard inner work. The one who gets up every morning, rain or shine, and says, “Today is going to be an amazing day.” Because it will be even when it’s hard, even when it’s messy, especially  when it’s both. My Message to You If you’re navigating change in business, health, or life, remember this: You are not falling apart; you are refining. Resilience isn’t about bouncing back. It’s about showing up stronger, wiser, and more grounded than before. As I step into 53, I’m not just older, I’m anchored. Anchored in purpose. Anchored in truth. Anchored in myself. So here’s to resilience that’s earned, not imagined. To healing that happens layer by layer. And to every person brave enough to rebuild their business and their soul at the same time. The storms came, and I’m still standing. Wiser. Softer. Stronger. So cheers to 53! 🍾🥂 Here’s to resilience, healing, and the beauty of rebuilding, and to everyone bold enough to start again from the inside out. And you better believe… today is going to be an amazing day! Related Resources Join the Marketing4Notaries Community Learn About Becoming a Certified Notary Trust Delivery Agent Get My Book On The Move: The Relationship-Driven 5-Point Marketing Solution for Mobile Business Success Tommy & Jen Neitzel with their bestest good friends!

Tommy & Jen Neitzel at Empoderate Brunch: The Power Within This weekend, I did something that scared me more than any business challenge ever has. I stood on a stage at the Empoderate Brunch in Dallas and told my story of domestic violence, publicly, and in detail for the very first time. I talked about the night I was violently pushed to the ground, the sound of my head hitting the pavement, and the friend who dragged me to safety while my abuser’s father went to comfort him. It was raw. It was uncomfortable. And it was real. Thankfully, I wasn’t alone in this. My husband was by my side the entire time, loving and supporting me through every nerve and every tear. Our closest friends were there too, anchoring me with their presence. Still, when I got home, I crawled straight into bed and stayed there until the next morning. It took everything out of me emotionally. Speaking those words out loud meant revisiting moments I’d rather forget, but I’ve realized that pretending they didn’t happen only keeps the wound open. I can’t heal what I won’t face, and I’m on a dogged mission to heal, once and for all. For years, I’ve coached people, especially notaries and entrepreneurs, to step out of their comfort zones to grow their businesses. This weekend, I had to practice what I preach. I wasn’t talking about marketing strategy or social media visibility. I was talking about one of the hardest things I’ve ever lived through, and the even harder thing: refusing to hide from it anymore. Doing Hard Things Is the Price of Growth Growth doesn’t come from what’s easy. It comes from what stretches you both personally and professionally. Whether it’s starting a business, learning marketing, or telling a story you’ve buried for decades, growth requires the same muscle: courage. I used to think success meant controlling the narrative, keeping everything looking polished and perfect. But the truth is, perfection is a cage. Authenticity is freedom. Speaking about my abuse was terrifying, but it also reminded me of something every business owner eventually learns: you can’t grow what you’re unwilling to face. The Patterns We Repeat I grew up in a home with narcissistic parents, so toxicity felt normal. Love, to me, looked like walking on eggshells and trying to earn peace. When I met my first husband, I mistook his narcissism for ambition. I thought I’d found someone driven, when really, I’d just found something familiar. It took me until I was 48 years old (and a lot of therapy) to truly understand that pattern; how my past shaped my choices and how often I confused manipulation for love. That realization was painful. But it was also the beginning of healing. And healing, just like marketing, is about showing up consistently, doing the uncomfortable work, and refusing to quit just because it’s hard. Growth Is a Practice, Not a Destination Speaking on that stage wasn’t just about sharing a story. It was about reclaiming my voice. It was about modeling what I teach that growth only happens when you move through fear, not around it. Even as someone who teaches marketing and visibility for a living, I’m still learning that vulnerability is the most powerful form of connection. The courage to tell your story, whether that’s your business journey or your personal one, is what builds trust, impact, and freedom. The Power Within I’m done pretending everything’s perfect. I’m done hiding behind success. I’m here to grow as a woman, a coach, and a human being. This weekend reminded me that stepping out of your comfort zone isn’t just a business move, it’s a life strategy. When you do the hard things, you make space for the powerful things. When you tell the truth, you give others permission to do the same. And when you stop running from what hurts, you finally start to heal. That’s the real Power Within , and it’s where every great story, and every great business, begins.

Why Estate Planning Awareness Month Matters October is Estate Planning Awareness Month , a time set aside to educate the public on why estate planning is essential for every household, not just the wealthy. According to the American Bar Association, over half of Americans don’t have a will or estate plan in place , leaving families vulnerable to confusion, disputes, and financial loss. This is where notaries, and especially Certified Notary Trust Delivery Agents (CNTDAs) , play a crucial role. By helping attorneys, fiduciaries, and families properly execute estate planning documents, you’re not only providing a valuable service but also becoming a trusted resource in your community. And October gives you the perfect reason to talk about it. A Step-by-Step Guide for Notaries Here’s a roadmap for using October to educate your community, market your services, and grow your estate planning expertise. Step 1: Educate Yourself First Review estate planning basics: wills, trusts, powers of attorney, healthcare directives. If you’re a CNTDA, highlight your certification showing that you’re trained specifically to deliver estate planning documents with confidence and accuracy. Collect a few credible statistics you can share (ABA, AARP, NAEPC). Example: “67% of Americans don’t have an estate plan” (AARP). Step 2: Plan Your Social Media Content Break October into four themed weeks so you’re not scrambling for content. 👉 Tip: Pre-schedule posts in Canva or Meta Business Suite so you stay consistent all month. Week 1: What is Estate Planning Awareness Month? Week 2: Why estate planning isn’t just for the wealthy. Week 3: The Great Wealth Transfer ($84+ trillion expected to change hands by 2045, according to Cerulli Associates). Week 4: How a notary/CNTDA supports families and attorneys in the process. Step 3: Use Ready-to-Post Educational Awareness Pieces Here’s a sample public-facing post you can copy, paste, and share: October is Estate Planning Awareness Month . Did you know that more than half of Americans don’t have a will or trust in place? Estate planning isn’t just for the wealthy, it’s about protecting your loved ones, avoiding unnecessary stress, and ensuring your wishes are honored. As a notary, I’m here to help families and professionals properly execute these important documents. If you’d like resources to get started, message me. I can connect you with tools and trusted professionals. ✅ Protect your family. ✅ Ease the burden on loved ones. ✅ Take the first step this October. Step 4: Share Stories and Case Studies Without violating confidentiality, share general stories like: “A client was relieved when their trust was properly executed, knowing their children wouldn’t face probate battles.” “I’ve seen families who avoided hardship because they had power of attorney documents in place.” Step 5: Collaborate With Referral Partners Team up with estate planning attorneys to cross-promote content. Offer to give a short community presentation (libraries, chambers of commerce, senior centers). Share your CNTDA certification badge to build authority. Step 6: Call-to-Action for Your Business Growth Add a line in every post: “Need a trusted professional to notarize and deliver estate planning documents? Ask me about my CNTDA certification.” Encourage community members to DM or comment for resources. Collect emails from those interested in estate planning info, then nurture them with newsletters or invites to webinars. Educational Awareness Piece (Ready for Notaries to Share) Here’s a clean plug-and-play awareness article you can post directly to your blog, LinkedIn, or Facebook page for the public: October Is Estate Planning Awareness Month. Here ’s Why It Matters for Your Family Did you know that more than 50% of Americans don’t have an estate plan ? (Source: AARP) Estate planning isn’t about how much money you have, it’s about making sure: Your loved ones are protected. Your medical and financial wishes are honored. Your family avoids unnecessary stress, conflict, and court costs. Experts call this moment in history the Great Wealth Transfer ; an estimated $84 trillion will pass from older generations to heirs by 2045 (Cerulli Associates). Without a plan, much of that wealth could be lost to taxes, fees, or disputes. The good news? Estate planning is easier than you think. It often begins with simple documents like wills, powers of attorney, or a living trust. And notaries like me play an important role in making sure these documents are properly signed and executed. This October, take one small step: ✅ Start a conversation with your loved ones. ✅ Connect with an estate planning attorney. ✅ Schedule time to get your documents in place. Your family’s future will thank you. Wrap-Up for Notaries By combining education with marketing, October gives you the perfect platform to: Build your credibility. Grow your CNTDA business. Help families in your community take action on one of the most important topics of their lives. Remember: awareness creates opportunity for your business and for the families you serve.

Notary Cruise to Alaska, September 2025 This September, I’m still riding the wave of an unforgettable adventure: our Notary Cruise to Alaska! Nearly 40 of us, fellow notaries and their plus-ones, gathered for a week of breathtaking scenery, good food, belly laughs, and, yes, even a little professional development. Tommy and Jen Neitzel at Chihuly Gardens, Seattle, WA, September, 2025 From Seattle to the Notary Cruise We set sail from Seattle, but not before Tommy and I explored the Chihuly Gardens. As someone who has long admired Dale Chihuly’s work, wandering among his luminous glass creations was nothing short of magical. From there, we boarded our Celebrity Cruise ship, gleaming, glamorous, and staffed by the kindest crew. If you’re ever considering a cruise, I can’t recommend Celebrity highly enough. I ate every last bit and it was delicious! Alaksan King Crab in Ketchikan, Alaska Adventures in Alaska Ketchikan charmed us with its quaint streets and unforgettable Alaskan crab legs (truly the stuff of seafood dreams). Juneau gave us a chance to visit a mush camp, meet Alaskan sled dogs (and their irresistible puppies), and even join a mush team for a ride. These working dogs stole our hearts with their grit and energy. Cruising past Dawes Glacier , we marveled at its brilliant blue ice, like nothing you can capture in a photograph. In Skagway , we boarded the White Pass & Yukon Railway, winding our way up through the mountains on a historic steam train, soaking in views that took our breath away. Our final stop in Victoria, Canada ended with a group Korean BBQ feast so massive it felt like a food challenge. Delicious doesn’t even begin to describe it! Our Mush Team in Juneau, Alaska Onboard Fun When we weren’t out exploring, we made the ship our playground. The martini bar quickly became our “scene of the crime,” where laughter flowed as freely as the cocktails. ABBA night at the disco had us grooving (and maybe even dancing on sofas… no names mentioned). Every meal was a feast, every conversation a joy, and the bonds we built will last long after the cruise. We also carved out time for a branding workshop, proving that learning and fun can absolutely coexist. I was especially touched to sign a few copies of my new book for notaries who brought it along. That was a dream come true. Our first evening cocktail party on the Notary Cruise to Alaska More Than a Vacation This cruise wasn’t just about travel, it was about connection. Meeting spouses, children, and friends, finally hugging people I’ve only seen on Zoom for years, and sharing memories over dinner or dancing...these are the moments that matter. The weather was mild (despite me packing for a trek through the Arctic Circle), the laughs were loud, and the friendships we forged were real. My abs still ache from laughing so much, and my heart is full. This experience reminded me that our notary community is more than just professional connections. ..it ’s family. Forever partners, forever friends Don’t Miss What’s Next If this sounds like the kind of adventure you’d love to be part of, make sure you’re subscribed to Marketing4Notaries.com . That way, you’ll never miss updates about future notary events, workshops, or maybe even the next cruise! And if you're not registered for the free weekly coaching call I co-host with Laura Biewer , please register here to join us each Tuesday afternoon at 2:15pm Central. Dawes Glacier, Alaska

Happy Holidays from Jen Neitzel and Marketing4Notaries! Can you believe we’re already heading into September? That means one very important thing for notary entrepreneurs: the holiday season is just around the corner, and now is the perfect time to start planning your marketing strategy. At Marketing4Notaries , we believe in flipping the script on traditional holiday marketing. Instead of just promoting your services, we encourage you to think about the holidays as a season for gratitude, connection, and community building. Why? Because when people feel appreciated, they remember you. They refer you. They choose you . ❄️ The Gift of Gratitude = Long-Term Business Growth Holiday marketing isn’t about sales pitches or flashy promos. It’s about creating a lasting impression, especially with past clients and prospects who already know your name. This is your chance to: Reconnect with those you haven’t heard from in a while Strengthen relationships with your current clients Show that you’re a thoughtful, professional, and trustworthy resource in your community All of this builds your Know-Like-Trust Factor, which, as you know, is what truly sets you apart from the sea of “just another notary” out there. 🎄 Simple & Meaningful Holiday Marketing Ideas Need some inspiration? Here are a few thoughtful, budget-friendly ways to spread some holiday cheer while making your business unforgettable: ✅ Handwritten holiday cards – A classic for a reason. Personalize it with a short note of thanks. Bonus points for including your business card! ✅ Holiday mug + hot chocolate packet – Drop these off with local partners, attorneys, or repeat clients. It’s warm, it’s cozy, and it says “I’m thinking of you.” ✅ Mini gratitude journal – Encourage reflection and tie it into your notary services with a creative message like: “Grateful for your trust, here’s to another year of signing success!” ✅ Festive cookie bag or ornament – A sweet (or sparkly) token that can easily be branded with a sticker featuring your logo and contact info. ✅ Holiday-themed social media shout-outs – Recognize your clients or referral partners online and tag them (with permission). Everyone loves a little public appreciation. 🗓️ Need Help Planning It All Out? That’s what we’re here for! Members of Marketing4Notaries get access to our FREE Marketing Calendar , filled with ideas, timelines, and content suggestions to make your holiday outreach effortless and impactful. Not a member? No worries, you can grab the full calendar now in our shop (and yes, even though it says 2025, the ideas and layout are timeless. ..you can reuse it year after year). 👉 Click here to get the Marketing Calendar 🎁 Remember: Holiday Marketing Isn’t About You It’s about how you make people feel. When your clients and community feel seen, appreciated, and valued, they’re far more likely to remember you, not just during the holidays, but all year long . So grab your cocoa, start brainstorming, and let’s make this season one that fills your heart and your business pipeline. Here’s to making the holidays meaningful, memorable, and totally YOU.🎄 Jen Neitzel Marketing4Notaries.com