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- Stop Guessing. Start Growing: Why Verified Courses & Technology Are Your Marketing Cheat Code
There’s no shortage of shiny courses or technology out there promising to transform your notary business overnight. And while some of them are fantastic, others are… well, let’s just say they should’ve stayed in someone’s Google Doc. That’s why I created the Marketing4Notaries Verified Courses and Technology list, to help you cut through the fluff and invest in training that moves the needle. I’ve spent years building relationships in this industry, testing strategies, and learning (sometimes the hard way) what works and what doesn’t. So when I recommend a course or technology, it’s because I’ve either taken it myself, worked directly with the instructor, or received overwhelmingly positive feedback from trusted notaries I mentor and coach. These aren’t random links slapped together for affiliate cash. These are handpicked, field-tested, high-value programs that support the kind of notary YOU want to be: knowledgeable, in demand, and relationship-driven. Learn more here Learn more here Learn more here Learn more here 🔍 Why Verified Courses & Technology Matter Here’s the thing: Your time is precious. Your money is valuable. And your business? It deserves more than trial and error with unvetted training. By choosing from this curated list, you’re getting: Trusted resources: I’ve done the homework for you. No scams. No outdated info. No 2-hour “masterclasses” that leave you more confused than when you started. Diverse specialties: Whether you’re diving into estate planning, general notary work, apostilles, or leveling up your marketing (you knew I had to say it), there’s something here for your niche. Ongoing relevance: These programs evolve. Many of the course creators are community builders, educators, and practicing notaries who stay current with what’s actually happening in the field. 📣 Why You Should Care (A.K.A. Let’s Talk Return On Investment) You already know the notary world is changing. ..new tech, new regulations, and new client expectations. If you want to stay ahead, you need to be strategic about what you learn and who you learn from. The truth? A good course should: Make you more profitable Help you work more efficiently Open doors to new markets or partnerships And these do just that. 💡 Pro Tip: Pair Your Learning With Action If you’re just collecting certificates but not putting the training into play, that’s not investing, it’s procrastination in disguise. Choose a course or technology that matches your goals for the next 90 days, implement what you learn, and watch your confidence and income grow. 👊 Bottom Line You don’t need to wade through every Facebook thread, Google rabbit hole, or TikTok “expert” to find what works. I’ve already done that for you. Let this Verified Courses and Technology page be your shortcut to real results. Check it out here:👉 https://www.marketing4notaries.com/marketing4notaries-verified-courses. Every course on that page is a solid investment , not a gamble. Your business deserves more than guesswork. It deserves guidance that gets you paid, respected, and on the move.
- Why I Stand Proudly With the LGBTQ Notary Association, And Why You Should Too
Every person deserves to be seen. To be respected. To be served with dignity. That shouldn’t be a controversial statement, and yet, in far too many professional settings, members of the LGBTQ+ community are still being met with hesitation, bias, or outright discrimination. That is unacceptable. As a business owner, educator, and community builder, I believe our work means nothing if it doesn't uplift everyone . Let me be clear: I am an ally, and I will die on that hill. I don’t say that for applause. I say it because this is the kind of hill you build a better profession on. One where we stop pretending impartiality means silence, and start understanding that real impartiality demands action. Action rooted in fairness, understanding, and respect for every identity and every story. When I met Zara Shea and learned about the work she’s doing through the LGBTQ Notary Association , I knew it was something we all needed to hear more about. Her mission is bold, necessary, and overdue: ensuring that notaries and other service providers are educated, equipped, and ready to serve LGBTQ+ individuals with the professionalism and affirmation they deserve. This month, in honor of P r i d e , I’m honored to amplify Zara’s voice and encourage you to not just read her words, but reflect on what they mean for your business, your practice, and your role as a trusted professional. Because love is love. And service is service. And whether you identify as LGBTQ+ or not, every client you encounter is a human being worthy of dignity and validation. I proudly support the LGBTQ Notary Association. I hope you will too. Visit https://lgbtnotary.com/become-a-member/ to learn more about becoming a member or ally of this powerful organization. Now, please join me in welcoming Zara Shea to the blog. Her words are more than timely. They’re timeless. Stamped With Dignity: Why True Impartiality Serves Everyone By Zara Shea, Notary Public Hello everybody! Or, as I like to say, hello to everybody, every identity, and every story. I’m Zara Shea, a Notary Public based in San Diego, California, and the founder of the LGBTQ Notary Association , a space where notaries and clients come together in a network of trust, professionalism, and true impartiality. The association offers membership and a business listing, making it easier for LGBTQ clients, especially transgender, gender non-binary, intersex, gay, lesbian, and bisexual individuals, to connect with notaries who respect and affirm their identities and family dynamics. But my mission doesn’t stop there. Through the Truly Impartial Professionals Learning Center, I am working to equip notaries and other professionals with the knowledge and tools to serve all clients with fairness, dignity, and legal precision. More details about this groundbreaking initiative can be found later in this article. A Signature of Recognition A name misheard, a glance unkind, A gender erased, a truth confined. Yet here, the ink flows bold and free, Your name, your truth, your dignity. A simple act like signing a document, affirming an identity, should never be a battle for recognition. Yet, for many in the LGBTQ+ community, particularly transgender, gender non-binary and intersex individuals, accessing notary and other professional services can be an ordeal riddled with microaggressions, bias, and outright denial. This is why LGBTQ-inclusive services matter. Impartiality does not mean neutrality in the face of discrimination; it means creating an environment where all clients receive the same dignity, respect, and seamless service as anyone else. But true impartiality extends beyond just LGBTQ+ inclusivity. It means ensuring that all people, regardless of their identity or circumstances, receive fair treatment. Why LGBTQ-Inclusive Services Matter For many LGBTQ+ individuals, particularly transgender and non-binary people, legal documents don’t always align with their true identities. A driver’s license may still reflect a birth name, a passport may list an outdated gender marker, and many intersex individuals face bureaucratic obstacles due to restrictive legal definitions of gender. These mismatches lead to embarrassment, delays, and even outright refusals of service. Some professionals may claim neutrality while still engaging in discriminatory practices, like using incorrect names or pronouns, or questioning the validity of a client’s identity. True impartiality demands that we, as service providers, respect legal documents without judgment and honor the dignity of every individual. Beyond identity verification, LGBTQ+ individuals, especially same-sex couples, face additional challenges in estate planning, parental rights, and legal agreements, where outdated legal frameworks or uninformed service providers create unnecessary hurdles. But LGBTQ+ inclusion is just the beginning. With Every Mark, You Belong Not just a witness, but a hand extended, A promise made, a story mended. In every stamp, a silent vow, Your truth is honored, here and now. Expanding the Vision: Why True Impartiality Benefits All The Truly Impartial Professionals Learning Center was born from a mission to help LGBTQ+ clients find welcoming, professional notaries. However, true impartiality goes further. A truly impartial professional understands that many different groups face barriers when seeking services. These include: ● People of varying or no faith who may have experienced religious bias in legal settings. ● People from diverse family structures, polyamorous families, blended families, single parents, who need legal validation without judgment. ● Prisoners and formerly incarcerated individuals facing systemic barriers when handling legal matters. ● Cannabis-friendly services , where legality varies and stigma often remains. ● Hoarders or individuals living in distressed conditions, requiring sensitivity rather than judgment. ● People who make you uncomfortable, where personal biases must be set aside in favor of professional duty. ● Conflict resolution strategies, ensuring that notaries and service providers know how to de-escalate difficult interactions while protecting themselves and their clients. True impartiality is not passive, it is active. It requires learning, unlearning biases, and committing to professional integrity even in difficult situations. The Role of Notaries & Other Service Providers Notaries are not just neutral witnesses, we are gatekeepers of access. A refusal, an unnecessary delay, or a lack of understanding can prevent someone from finalizing essential legal documents. To truly uphold the Notarial Impartiality Standard, we must: ● Respect names and pronouns, even when they differ from outdated documents. ● Avoid unnecessary questioning, if a document is legally valid, our role is to notarize, not scrutinize. ● Provide accessible service, ensuring all people, regardless of status or background, receive equal treatment. Impartiality doesn’t mean standing in the middle, it means standing firmly for fairness. Impartiality Is Not a Political Agenda, It’s a Constitutional Standard Some may look at discussions of LGBTQ+ inclusion and impartiality as part of a "liberal agenda." But the truth is, LGBTQ+ people are not a political movement, we exist on both sides of the aisle and in every aspect of life. Being transgender, gender non-binary, gay, lesbian, bisexual, or intersex is not an ideology, it is simply who we are. I have even had the pleasure of knowing a transgender woman who was a nun living in stealth, a term used when a transgender person lives fully in their gender identity without disclosing that they are transgender. She was a person of deep faith, devoted to her calling, and yet she also carried a reality that many would not expect. Her story is proof that LGBTQ+ individuals are present in every community, every profession, and every walk of life. But here’s the most important point: Impartiality is a constitutional standard, not a political stance. The United States Constitution upholds freedom from religion, meaning that no one, whether religious or atheist, has the right to impose their beliefs on another. Secularity ensures that no ideology dictates law or service. When all things are equal, secularity creates a space free from ideology, ensuring that every person, regardless of their background, has an equal opportunity to thrive. Impartiality requires that we do not impose personal beliefs on others, no matter what they are. Building a Brighter Notary Future, Together I’m excited to share that 2025 Membership Intake for the LGBTQ Notary Association is now open! This year, I’ve added more tangible perks than ever such as Lifetime Legacy Vaults to make sure your membership brings real value, real support, and real community. If you’ve been thinking about joining, now is the perfect time: https://lgbtnotary.com/become-a-member/ I’m also opening up the waitlist for The Notarial Impartiality Standard Certification Training. This is a course I’ve created to help notaries understand what political and secular impartiality really means under the U.S. Constitution, and how to apply it with fairness and confidence in your work. You can add your name to the waitlist here: https://trulyimpartial.com I believe in building something that lasts, something that uplifts, and something that reflects the world we deserve. I’d love to have you with me. Happy stamping! Thanks to Jennifer! Jennifer Neitzel exemplifies this commitment to inclusivity and professional excellence. I am incredibly grateful to Jennifer for the opportunity to write this guest article and contribute to the ongoing conversation about inclusivity and impartiality in notarial services. Her work continues to uplift and educate notaries across the country, and I look forward to future collaborations as we both strive to strengthen the notary profession. A Stand That Lasts Beyond June I have watched my rights slip through the cracks, signed away in backroom pacts. Laws debated, allyships erased, justice moving at a hollow pace. Worn for a month, then stripped away, as June departs, so does the display. Rainbows packed like props on a shelf, allyship measured in profit, not self. But we do not live in months or trends, our fight continues, it never ends. Pride’s not a banner, a fleeting sight, it’s breath and blood, a lifelong fight. Not just a post, not just a pin, not just a phase we cycle in. It’s voices raised when no one cheers, a stand that lasts beyond the years. To be an ally, hear this call: It’s not for show, it’s not for fall. It’s not just loud when light is shined, it’s what you do when we’re maligned. Every second, every breath, in the silence, in the depth. When the colors fade from view, who remains? I hope it’s you.
- Want to Nail Your Elevator Pitch? I’ll Show You How (Even If You Hate Talking About Yourself) 🥰
This step-by-step video shows you how! You know that moment when someone says, “So what do you do?” and your brain throws a full-on blank screen? Yeah… not fun. But that moment? That is your golden marketing opportunity, and most of us blow it because we haven’t practiced what to say. That’s why I created a short, punchy, and super practical training called “How to Write an Effective Elevator Pitch,” and I’ll be speaking on this very topic at the upcoming National Notary Association Conference in Las Vegas. If you're attending, come by the Marketing4Notaries exhibitor booth. We've got lots of fun giveaways for attendees. But you don’t have to wait for a conference to level up your pitch. This training video is available now on my website at Marketing4Notaries.com , and it’s designed to help you: ✅ Speak with confidence (even if you’re introverted) ✅ Clearly communicate what makes your business special ✅ Leave people thinking, “I need your number!” And here’s the kicker: it’s only $38 . No, that’s not a typo. It’s a whole lot of clarity for less than the cost of a takeout lunch. Other trainings you’ll love: If you like actionable content that works (and skips the fluff), you’ll want to check out my full library of individual video courses. Topics include: The Authenticity Principle (turning vulnerability into a superpower) Understanding Introversion (aka: how to market yourself without pretending to be someone you’re not) Tame Your Inner Critic (because that voice in your head? We’re kicking her to the curb) Creating and Sustaining Habits (your future self will thank you) Each one is affordable, packed with insight, and built for notaries who want to grow their business without losing their soul. Want The Elevator Pitch Video AND Every Other Video I've Created? Here’s your power move. If you decide to join the Marketing4Notaries Skool community , not only do you get access to every one of these video trainings , you also get: 🔥 The full 5 Point Marketing System —the only place you can learn it 🗓️ A yearly marketing calendar that saves you hours of planning 💬 A supportive group of fellow notaries who actually get it It’s $199 for an entire year, or you can choose $25 a month if that helps your budget. Do the math. It’s the deal of the decade, and your business deserves strategy, not guesswork. So if you’re ready to stop winging it and start confidently talking about your business like a true CEO, don’t wait. 👉 Grab the Elevator Pitch video now 👉 Or go all-in and join the M4N Community Either way, let’s make “So what do you do?” your favorite question to answer.
- Why Every Notary Should Consider Becoming a Wedding Officiant
If you’ve ever witnessed a couple exchange vows and thought, “Dang, I’d love to be part of something that joyful,” this post is for you! Being a wedding officiant isn’t just about saying “You may now kiss the bride.” It’s about holding sacred space for people on one of the most important days of their lives. And yeah, it’s also a pretty great way to expand your services and earn extra income (without needing to carry a printer in your trunk or wait on a signing service). To break it all down for you, I’ve asked my dear friend Selecia Young-Jones, owner of the fabulous Rainbow Wedding Chapel in Jacksonville, Florida, to share her experience. She’s officiated hundreds of weddings with grace, humor, and heart..and she's spilling all the tea on what it takes to get started, and how to add this meaningful role to your notary or mobile service toolkit. Get ready to be inspired because this could be the next chapter you never saw coming. Without further ado, let's hear from Selecia: Selecia Young-Jones and Jen Neitzel having too much fun at 2022's Philly Social As a notary, you're already in the business of serving people during some of life's most important moments. But have you considered expanding your services to include wedding officiating? By leveraging your notary commission, you can tap into a lucrative and deeply fulfilling market, joining couples in matrimony. Whether you're in a state where notaries already have the authority to officiate weddings or you're seeking additional ministry credentials, this could be the perfect opportunity to diversify your business and make a lasting impact on your clients' lives. Why Add Wedding Officiating to Your Services? 1. Increase Your Earning Potential 💵 Wedding officiating can significantly boost your income. Weddings are a billion-dollar industry, and couples are willing to invest in officiants who can create a personalized and meaningful ceremony. Depending on the location and type of service, officiants can charge anywhere from $150 to $1,000 per ceremony. 2. Expand Your Client Base 🌱 Adding wedding officiating to your services allows you to market to a broader audience. Couples looking for officiants often need other services like notarizing prenuptial agreements, marriage licenses, or even apostille services for international marriages. 3. Make a Personal Impact 👊 Marrying couples is an incredibly rewarding experience. As an officiant, you play a pivotal role in one of the happiest days of a couple's life. It's a meaningful way to connect with your community and celebrate love in all its forms. 4. Take Advantage of Your Existing Skills 🎯 As a notary, you already possess key qualities that make you a great officiant: professionalism, attention to detail, and a commitment to accuracy. These skills translate seamlessly into the wedding officiant role. 5. Stay Flexible 💪 Wedding officiating can be as full-time or part-time as you'd like. Whether you're looking to fill gaps in your schedule or create a steady stream of bookings, officiating gives you flexibility while allowing you to maintain your notary business. Here's How to Get Started 1. Check Your State Laws Some states, like Florida, Nevada, and South Carolina, allow notaries to perform weddings as part of their commission. If you're in one of these states, you can start officiating without additional steps. If not, please check your state laws for becoming a wedding officiant. 2. Obtain Ministry Credentials If your state doesn’t grant notaries the authority to officiate weddings, you can easily become ordained through organizations like: ✨ American Marriage Ministries ✨ Universal Life Church These organizations offer free or low-cost online ordination, giving you the legal authority to perform ceremonies in most states. 3. Market Your Services Create a dedicated page on your website, share testimonials, and leverage platforms like social media and wedding directories to showcase your new services. Highlight your unique qualifications as both a notary and officiant to stand out. 4. Build Packages Consider bundling your officiant services with notary services. For example, you can offer a "wedding essentials" package that includes officiating, notarizing the marriage license, and a keepsake certificate. Today’s couples are looking for inclusive, personalized ceremonies. By positioning yourself as a notary/wedding officiant, you meet a growing demand for professionals who can seamlessly blend practicality with a heartfelt touch. Plus, with the rise of elopements, micro-weddings, and destination weddings, there are plenty of opportunities to carve out a niche. As a Notary and Wedding Officiant in Florida, I have fallen in love with being a wedding officiant. As www.904rainbow.com , the Rainbow Wedding Chapel, I have found a great way to marry people in my chapel across from the Clerk of Courts. We have an express wedding called "Married In A Minute" or couples can choose a longer ceremony if they like. The opportunities of a wedding ceremony are endless. I have just returned from the www.weddingmba.com show in Las Vegas. It hosts 6000 participants and a couple of hundred vendors. The industry is strong, and the creativity flows with these people. Expanding your notary business to include wedding officiating is not just a smart business move; it’s a chance to make a difference in people’s lives. Whether you’re joining couples under the sun or officiating a cozy backyard ceremony, the possibilities are endless. So why wait? Start your journey as a wedding officiant today and let your notary business grow in love and profitability. P.S. Already a wedding officiant? Add your profile to https://www.officiantdirectory.com/ . Your FREE profile helps couples find you. Share your tips and experiences with our community! We'd love to hear how combining your notary and officiant services has transformed your business. Any questions? Call or Write Selecia at 904-333-7311 or info@904rainbow.com 👉 For more marketing tips, resources, and strategies tailored to notaries, visit Marketing4Notaries.com
- 🎉 May Is Small Business Month! Here’s How to Celebrate Like a Boss (While Deepening Real Relationships)
It may be Small Business Month, but this is my favorite meme to share in May! #NSync4ever May is here, and you know what that means. ..flowers are blooming, the pollen count is trying to kill us all, and small businesses like yours and mine are getting their moment in the spotlight . Small Business Month isn’t just about patting ourselves on the back and posting #shopsmall once. It’s a prime opportunity to: deepen relationships, show up in your community, and (bonus!) market your business without feeling gross about it. Here’s how to turn a celebratory month into a strategic relationship builder, the Marketing4Notaries way. 💬 1. Start Conversations That Don’t Feel Like a Sales Pitch We all hate the fake “let’s collaborate!” messages that are just sneaky sales attempts. Instead, use Small Business Month as a genuine reason to reach out. Try this message: “Hey [Name], I’ve always admired what you’re doing with [Business Name]. For Small Business Month, I’m highlighting some incredible local businesses in my community. I’d love to include you!” You’re not asking for anything—you’re offering. That’s powerful. 💡 Take it further: Post a photo of them and tag their business on social media with a heartfelt comment. “This is Jess from Jess’s Java. Her lattes are life-giving, and so is her smile. #SmallBusinessMonth #SupportLocal” Why it works: You're building trust. You're publicly showing love. You're starting a relationship without selling a thing. And that is marketing gold. 📸 2. Do a “Small Business Month Local Legends” Spotlight (With Strategy) Pick 4–5 small businesses in your area and run a short weekly spotlight series all month long. You can: Film short “day in the life” interviews on your phone Take photos of their space, product, or team Ask them one great question: “What’s one thing you wish more people knew about running a small business?” 📈 Marketing twist: Each post ends with: “Know a small business that deserves a shoutout? Tag them in the comments and I’ll feature one more next week!” This gets engagement, grows your reach, and strengthens your community cred. 🎁 3. Partner Up for a Small Biz Giveaway Giveaways work. Period. But instead of doing a one-off gift card promo, think like a connector. Bring 2–3 businesses together for a bundle giveaway. Example: Win a “Local Legends Bundle” with: $25 from [Coffee Shop], a free [Notary/Trust Doc Delivery] from you, and a custom cookie box from [Bakery]. Total value: $100+! Each business posts it, tags the others, and everyone grows their audience while building real relationships. Insider tip: Want even more bang for your giveaway buck? Ask each person who enters to follow all participating businesses and tag one small business they love. Boom! Engagement + exposure. ☕ 4. Host a Pop-In Tour With Purpose Dust off your business cards (and your best “I’m here to connect, not sell” smile) and start a Pop-In Tour of local businesses. Here’s how it works: Pick 5–10 local businesses you admire or want to work with. Bring them something small—coffee, mini treat bags, or a handwritten card. Say: “I just wanted to thank you for being a part of this small business community. May is our month, and I’m celebrating by showing love to my favorite locals.” 🎯 Pro move: Include a QR code on a postcard that links to your services, newsletter opt-in, or a page on your website all about how you serve other small business owners. 💌 5. Reconnect with Clients Through Old-School Gratitude We’re talking thank-you notes . Handwritten. Snail mail. The kind of thing that makes people go, “Wow, no one does this anymore.” “I wanted to personally thank you for supporting my small business. It’s people like you who keep this dream alive, and I’m so grateful. If you ever need [what you offer], I’m here.” 🧠 Client psychology alert: People remember how you make them feel . Appreciation creates stickiness. Sticky clients = referrals. Referrals = growth. ✨ Bonus Ideas If You’re Feeling Extra: Host a mini workshop or Q&A on a topic that helps other small businesses (even on Facebook or Instagram Live) Create a “Small Biz Bingo” card to encourage people to visit multiple local spots (great if you have a storefront or pop-up table!) Do a “Behind the Scenes” reel of what owning your business really looks like—people love the messy truth 🔥 Reminder: Small Business Month is the perfect mix of celebration and strategy. It’s not about doing more . It’s about doing the right things with purpose. Be generous. Be visible. Be someone who lifts others up. Because when you build real relationships? You don’t need a sales pitch. Your community becomes your marketing. Want to learn how to build a referral machine out of authentic connections? 👉 Join Marketing4Notaries and get plugged into the only community where relationship-driven marketing is the norm, not the exception.
- Streamlining Your Workflow: Tips for Efficient Signings
Laura Biewer & Jen Neitzel in Montana at their 2025 Notary Conference This month I asked my notary bestie, Laura Biewer with CoachMeLaura.com to share some of her best tips for successful loan signings. It's the time of year when we should be expecting an uptick in this part of our business. Here, Laura gives her top-tier advice to help you run a smooth, efficient closing. 😀 In the fast-paced world of loan signings, efficiency is crucial—not just for maximizing your time, but also for enhancing the overall experience for signers. I want to share key strategies that can help you improve efficiency during loan or trust signings without compromising the quality of the process. Why Efficiency Matters Improving efficiency in your signing process has several benefits: Maximize Your Day: fit more assignments into your workday by streamlining tasks. Optimize Your Earnings: spend less time on lower-paying jobs, allowing you to focus on higher-value assignments. Create Buffer Time: add extra time for calls, document drops, and well- deserved breaks. Promote Health: minimize discomfort related to repetitive strain, such as carpal tunnel and arthritis. Balance Quality and Speed: strive for a workflow emphasizing efficiency and effectiveness. 5 Areas to Streamline Here are five critical areas where you can enhance your signing process: 1. Acceptance/Pre-Appointment: carefully evaluate assignments before accepting them to ensure they align with your expertise and availability. 2. Set Up at the Table/Instructions: ensure your signing area is organized and you provide clear instructions to signers right from the start. 3. Presentation of Documents: present documents in a logical order and explain their purpose clearly to the signer. 4. Notarization: be meticulous in your notarization process, ensuring all required elements are completed legibly. 5. Journal Entries: keep track of your notarial acts efficiently, documenting what is necessary to comply with your state's requirements. Methods to Save Time (Proactive Management) Conversations with Signers: engage in clear and proactive communication with signers before the appointment to address any questions or concerns. Preparation of Package/Notary Instructions: prepare all documents and instructions beforehand to avoid delays during the signing. Table Setup: arrange your signing table to promote efficiency, ensuring everything is within reach. Instructions to Signers: provide step-by-step guidance to signers to minimize confusion and speed up the process. Documentation Shortcuts: use tools like certificate and journal stamps or out- of-state certificates to save time on documentation. Notarization of Documents Out-of-State Wording: when applicable, use out-of-state wording for notarizations to streamline the process. Simultaneous Work: while the signer reviews and signs documents, work on completing the notarization page to save time. Use of Stamps: employ certificate wording stamps and date, county, and name stamps to simplify your tasks. See Attached Certificate stamps: use these stamps to clarify documentation without adding extra writing. Journal Entries - Paper Shortcuts for Non-Requiring States: if your state doesn't require a journal, simplify your entries for multiple documents and signers. Efficiency for Required Journals: for those requiring journals, use shortcuts for repetitive information to speed up the process. Utilize Stamps: consider using stamps for common entries like dates and document types and the word ACKNOWLEDGEMENT to enhance efficiency. Track Minimum Entries: start with essential entries—time, notary act, document name, and signer name—and backfill other details as time allows. E-Journal: if allowed in your state, move to an electronic journal for traditional notarization work. It can reduce your time significantly. Try www.juratinc.com Conclusion Implementing these strategies can significantly enhance our efficiency and effectiveness during loan signings. Improving our workflow ensures a smoother experience for our clients and gives you time to interact with them at the table. If you have any questions or need further details, please don't hesitate to reach out— www.Calendly.com/biewer for a free strategy call. Here's to working smarter, not harder! At your service, Laura Biewer www.coachmelaura.com Bestselling author Beyond Loan Signings - Amazon www.linkedin.com/in/laurajbiewer
- Notaries! Stop Sitting Like It's Your Job
April is Physical Wellness Month: It's Time to Move Before You Morph into a Desk Chair Sitting is the new smoking! April is Physical Wellness Month, and since I firmly believe that taking care of my body is crucial to being the best business owner I can be, I want to share some small but mighty ways we can all prioritize our health. Why? Because I’ve learned the hard way that constantly living in a state of stress and calling it “being busy” is just a one-way ticket to Burnoutville. And let me tell you, there’s no first-class section there. We’ve all been there—sitting for hours at our desks, powering through work, convincing ourselves that we’ll move later . Spoiler alert: later never comes. Meanwhile, our bodies are over here screaming, “Hey! We were designed to move! Why are we basically a human paperweight?” The Science of Sitting: It’s Not Pretty Studies show that excessive sitting is associated with an increased risk of heart disease, obesity, diabetes, and even premature death. (Yes, really.) According to the Mayo Clinic, people who sit for more than eight hours a day with no physical activity have a risk of dying similar to the risks of smoking and obesity. Yikes. But here’s the kicker: Even if you work out for an hour a day, it doesn’t erase the damage of sitting for extended periods. Our bodies need regular movement throughout the day, not just a single burst of treadmill time. The Entrepreneur’s Predicament: We Sit… A Lot As business owners, we sit to work, we sit to officiate signing ceremonies, we sit at networking lunches, and we sit some more to check our emails about all the sitting we did. No wonder our bodies rebel! The good news is there are easy ways to incorporate movement into your day that don’t require a gym membership or the flexibility of a Cirque du Soleil performer. Notaries, Here Are Small, Doable Changes to Get You Moving The One-Minute Rule: Every hour, get up and move for at least one minute. Stretch, pace, do a quick set of squats, or just stand and shake out your limbs like a malfunctioning inflatable tube man. It resets your body and brain. Walk and Talk: Have a phone call? Take it while walking. Studies show that walking improves cognitive function and problem-solving skills. Plus, it keeps you from mindlessly refreshing your inbox for the 20th time. Deskercise is a Thing: There are plenty of quick, effective exercises you can do right at your desk—seated leg lifts, shoulder shrugs, neck stretches, or even standing calf raises while waiting for your computer to unfreeze (again). Hydration = Forced Movement: The more water you drink, the more you have to get up and use the restroom. Nature’s way of keeping us moving! The 20-8-2 Rule: For every 20 minutes of sitting, aim to stand for 8 minutes and move for at least 2 minutes. Your circulation will thank you. Your Brain Loves Movement, Too Beyond physical health, regular movement boosts productivity, creativity, and mental clarity. Research from Stanford University found that walking increases creative output by up to 60%! Ever had a breakthrough idea while pacing around? That’s your brain on movement. And let’s not forget stress management. Exercise triggers the release of endorphins, those magical little hormones that fight stress and boost your mood. So if you’ve ever felt like throwing your laptop out the window after a tough workday, try a brisk walk instead—it’s cheaper than buying a new laptop. The Takeaway: Move Now, Thank Yourself Later Incorporating more movement into your day doesn’t have to be overwhelming. Start small. Stand up more. Walk when you can. Stretch like your life depends on it (because, in some ways, it does). Your body—and your business—will thank you. Notaries this April, let’s make movement a priority. Because if we don’t, we might just become one with our desk chairs. And I don’t know about you, but I have bigger goals than that. Now , get up and move! (Yes, right now.)
- Top 5 Marketing Tips to Spring into Business Growth
Spring is in the air! Spring! The season of blooming flowers, longer days, and the perfect excuse to Marie Kondo your marketing plan. 🌸 As the weather warms up and the world shakes off its winter gloom, it’s the ideal time for notaries to refresh their marketing strategies and attract new clients. Just like your closets, your marketing efforts could probably use a little spring cleaning and a fresh burst of energy. So, grab your favorite pen (we know how much you love your pens) and let’s dive into the top 5 marketing tips for spring that will help your notary business grow—with a little humor and a lot of action! 1. Freshen Up Your Online Presence Spring is the perfect time to give your digital footprint a makeover. Think of your website and social media profiles as your virtual storefront. If they haven’t been updated since last spring, it’s time to spruce things up. 🌸 Here’s what to do: Update your profile picture: If your current headshot features a hairstyle from three years ago, it’s time for an upgrade. Get a fresh, professional photo that reflects your current look and personality. Review your bio and services: Make sure your offerings and contact information are up-to-date. You’d be surprised how many people forget to update their email address. Spruce up your testimonials: Ask recent clients for feedback and showcase those glowing reviews on your website, Google Business Profile (GBP) and social media. Your online presence is often the first impression potential clients get. A clean, current, and engaging profile says, “I’m professional, approachable, and ready to help.” 2. Host a Spring-Themed Giveaway or Promotion Who doesn’t love free stuff? Hosting a spring-themed giveaway or offering a seasonal discount is a fun way to engage your audience and attract new clients. 🌸 Ideas to Try: Spring into Savings” promotion: Offer a discount on your services for a limited time. For example, you could post a graphic to your GBP that says, “10% off for first-time clients during April!” Social media giveaway: Create a contest where participants can win a free notary service, a branded product or a special treat. Ask them to comment on your post, tag a friend, or share their favorite thing about spring to enter. Collaborate with local businesses: Partner with a real estate agent or estate planning attorney to offer joint promotions. Make it fun, engaging, and easy to participate. Not only will you boost visibility, but you’ll also build stronger relationships with your audience. 3. Get Out and Network—In Real Life Spring brings networking season back to life, and it’s time to get out there and meet people face-to-face. Yes, I know… mingling with strangers can feel about as comfortable as wearing a wool sweater on a warm day. But trust me, it’s worth it. Need help and support getting out of your own way? Marketing4Notaries can help! 🌸 Where to Start: Attend local business mixers or Chamber of Commerce events. Look for spring community festivals or fairs where you can set up a booth or share a booth with another local business owner. Organize your own networking meet-up at a coffee shop. Networking is all about building genuine relationships. Don’t worry about pitching your services right away. Instead, focus on learning about others and finding ways to support their businesses. And hey, if there’s free food involved, even better! 🍪 4. Spring Clean Your Client List Just like your closets, your client list might be cluttered with old contacts who no longer fit. Take some time to review your client database and organize it. 🌸 Why It Matters: Focus on quality over quantity: Reach out to your best clients and let them know you’re available and ready to help. Building stronger relationships with fewer clients can be more valuable than spreading yourself too thin. Follow up with dormant clients: Sometimes, people just need a gentle nudge. Reach out with a friendly email or message to remind them of your services. Segment your list: Group your clients into categories (real estate professionals, attorneys, individuals) so you can send more targeted marketing messages. A clean, organized client list means you can market more effectively and focus your energy where it matters most. 5. Create Seasonal Content for Social Media Spring is bursting with inspiration for fresh content. Your social media channels are the perfect place to connect with your audience and showcase your personality. 🌸 Content Ideas: Behind-the-scenes posts: Share what a day in the life of a notary looks like (bonus points for funny stories or unexpected moments). Spring tips and advice: Post helpful content related to your services, like “Top 3 Things to Bring to Your Notary Appointment” or “How to Avoid Common Signing Mistakes.” Celebrate your clients: Highlight your favorite client stories or milestones. Spring-themed photos: Share pictures of your workspace, local spring scenery, or even your favorite springtime snacks. Keep it light and fun! Don’t forget to engage with your followers. Respond to comments, ask questions, and create conversations. The more authentic you are, the more people will want to connect with you. ✅ Bonus Tip: Take Action None of these tips will work if they stay on your to-do list. The key to successful marketing is consistent action. Start with one or two strategies and build from there. Even small changes can make a big difference over time. So, dust off those business cards, update your online presence, and start planting the seeds that will help your notary business bloom this spring. You’ve got this! 🌷
- The Power of Consistency: Building a Thriving Notary Business Through Unwavering Commitment
🚨GUEST BLOG POST ALERT!🚨 I’m so excited to introduce my friend Jennifer Cooper from JKC Mobile Notary Services in Fresno, CA, as my special guest for this blog on the power of consistency. Jennifer and I have known each other for several years, and if there’s one word that perfectly captures who she is, it’s consistent . I’ve had the privilege of watching her build an incredible mobile notary business, expanding her services and creating a range of courses to help fellow notaries learn from her experiences. Jennifer is generous with her knowledge, passionate about helping others, and proof that steady, intentional effort leads to amazing results. I know you’re going to love this post as much as I did. Let’s dive into Jennifer’s insights on why consistency truly is the key to success! ⬇️ In the competitive world of notary services, success isn't about overnight miracles or flashy marketing stunts. It's about the quiet, persistent power of consistency – a secret weapon that transforms good businesses into great ones. Industry leaders like Jen Neitzel of Marketing4Notaries have shown that when notaries commit to consistent, strategic marketing efforts, remarkable transformations are possible. This is the story of how grit, determination, and a steadfast approach can elevate your notary business from merely existing to truly thriving. Consistency is the hidden engine of growth. It's not glamorous. It's not exciting. But it works. Imagine planting a seed and watering it every single day, even when you can't see immediate results. That's exactly how marketing your notary business operates. Each social media post, each networking event, each client interaction is a drop of water nurturing your business's growth. The Grit Mindset: Your Marketing Superpower Grit is more than just persistence – it's a commitment to your vision even when the results aren't immediate. For notary professionals, this means: 1. Showing up consistently, even when it feels like no one is paying attention. Your marketing efforts are a long-term investment. A social media post today might generate a client six months from now. Your persistence creates visibility and builds trust. 2. Developing a systematic approach to marketing. Create a content calendar. Set regular networking goals. Establish a routine for reaching out to potential clients. Consistency turns marketing from a sporadic activity into a reliable business strategy. 3. Embracing rejection and slow periods as part of the journey. Every successful notary business has faced dry spells. The difference is in how you respond – with determination or defeat. Long-Term Results: The Compound Effect of Consistent Marketing Think of your marketing efforts like compound interest. Small, consistent actions build upon each other, creating exponential growth over time. Just as Marketing4Notaries teaches, a notary who posts helpful content weekly, maintains an updated website, and actively networks will see remarkable results after 12-24 months that seem almost magical to those who don't understand the power of consistency. Practical Strategies for Consistent Marketing: - Create a weekly content schedule for social media - Send monthly newsletters to your client base - Attend networking events regularly - Follow up with past clients periodically - Continuously update your skills and certifications The Psychological Advantage Consistency does more than generate leads – it builds a brand. Clients want reliability, especially in a service like notarization where trust is paramount. When you show up consistently, you're sending a powerful message: "I am dependable. I am professional. I am here for the long haul." Overcoming the Consistency Challenge Let's be real – staying consistent is hard. There will be days when you're tired, discouraged, or overwhelmed. This is where the grit mindset becomes crucial. Set realistic goals. Create accountability systems. Celebrate small wins. Remember that every consistent action is a step toward your ultimate business vision. Your Notary Business: A Marathon, Not a Sprint Success in the notary business isn't about working harder – it's about working smarter and more consistently. It's about showing up, day after day, with unwavering commitment to your craft and your marketing strategy. As thousands of successful notaries who've completed professional training programs like Marketing4Notaries can attest, consistent effort combined with proven strategies yields extraordinary results. The world belongs to those who are willing to plant seeds daily, water them consistently, and have the patience to wait for the harvest. Your notary business is no different. Embrace consistency. Cultivate grit. Watch your business transform. Are you ready to become the notary professional who stands out through persistent, strategic marketing? Your journey starts now – one consistent step at a time.
- Top 5 Networking Tips to Conquer Fear and Grow Your Business
Ahhh, middle school dances! Let’s be honest, networking can feel a lot like walking into a middle school dance: awkward, a little sweaty, and full of people pretending to be cooler than they actually are. But here’s the thing: If you want to grow your notary business (or any business), you’ve got to step into the room, fears and all. Action is the antidote to fear, and networking is your golden ticket to connection, credibility, and clients. So how do you turn those networking jitters into genuine connections? I’ve got you covered with five practical, funny, and downright actionable tips that’ll have you mingling like a pro in no time. And if you’re a notary, stick with me—I know your fears, and we’re going to tackle them head-on. Tip #1: Show Up (Even If You’re Nervous) The first rule of networking is simple: You’ve got to show up. I know, I know. The idea of walking into a room full of strangers can feel like walking into a lion’s den. What if no one talks to you? What if you say something weird? What if you forget your own name? (It happens!) Here’s the truth: None of those fears matter if you’re not in the room. By showing up, you’re already ahead of the dozens of people who stayed home binge-watching Netflix and convincing themselves they’ll "network next week." For notaries, this is especially crucial. Your business thrives on relationships. Attorneys, real estate agents, and business owners aren’t going to magically know you exist unless you put yourself in their orbit. So take a deep breath, put on your best “I’ve-got-this” outfit, and walk through that door. Nervousness is temporary, but missed opportunities? Those stick around. Tip #2: Focus on Them, Not You Here’s a secret: Networking isn’t about you. It’s about *them*. When you’re nervous, it’s easy to get stuck in your own head, worrying about what you’ll say or how you’ll come across. But the best way to ease your fears is to shift your focus outward. Be curious. Ask questions. Show genuine interest in the people you’re talking to. Notaries, this is where you shine. Your job requires you to be trustworthy, approachable, and detail-oriented—all traits that make you a fantastic listener. So instead of stressing about pitching your services, focus on building relationships. Ask about their business. Find out what challenges they’re facing. Listen for ways you can help. Not only does this take the pressure off you, but it also makes you memorable. People love talking about themselves, and they’ll walk away from the conversation thinking you’re the most charming person in the room… even if you barely said a word. Tip #3: Practice Your Elevator Pitch (But Keep It Casual) Let’s talk about the dreaded elevator pitch. You know, that 30-second spiel where you’re supposed to summarize who you are, what you do, and why you’re awesome… all without sounding like a robot. If the thought of delivering an elevator pitch makes you want to fake a coughing fit and leave the room, you’re not alone. But here’s the good news: Your pitch doesn’t have to be perfect. It just has to be *you*. For notaries, this might sound like: - “Hi, I’m [Your Name], a mobile notary specializing in real estate closings and trust signings. I help busy professionals save time by bringing my services to them.” Keep it simple, conversational, and flexible. You don’t have to deliver the same script every time. Tailor it to the situation and the person you’re talking to. And if you mess up? Laugh it off. People appreciate authenticity far more than perfection (read that again)! Embrace the Awkward! Tip #4: Embrace the Awkward Moments Let’s get one thing straight: Awkward moments are inevitable. You’ll forget someone’s name, accidentally interrupt a conversation, or stand alone by the cheese platter for a little too long. It’s all part of the networking experience. But here’s the thing: Awkward moments don’t define you. How you handle them does. Instead of letting a misstep derail your confidence, roll with it. Crack a joke, smile, and move on. Most people won’t even notice, and those who do will appreciate your ability to laugh at yourself. Notaries, this is especially important for you. Maybe you’re worried about saying the wrong thing to a potential referral partner or stumbling over your words. But guess what? Attorneys and real estate agents are human, too. They’ve been there. They’re not expecting perfection; they’re looking for connection. So embrace the awkwardness and keep going. Tip #5 Follow Up Like a Pro Networking doesn’t end when the event does. The magic happens in the follow-up. Think about it: You meet someone great, exchange business cards, and have a fantastic conversation. Then… nothing. If you don’t follow up, that connection fades faster than your New Year’s resolution to eat less chocolate. For notaries, following up is your chance to solidify relationships and stay top of mind. Send a quick email the next day: - “Hi [Name], it was great meeting you at [Event]! I really enjoyed our conversation about [topic]. Let me know if you ever need a reliable notary or if there’s a way I can support your business.” Keep it short, friendly, and specific. And don’t stop there! Stay in touch with periodic check-ins (what I call a "Shout Out" in the 5 Point Marketing System), whether it’s sharing an article they might find useful or just saying hello. Consistency is key. Action Is the Only Way Past Fear Let’s wrap this up with a little tough love: The only way to conquer your fear of networking is to *do it*. No amount of reading, prepping, or pep-talking will replace the experience of getting out there and taking action. Yes, it’ll feel scary at first. Your palms might sweat, your voice might shake, and you might fumble a few conversations. But every time you push past the fear and take action, it gets easier. And before you know it, you’ll be walking into events with confidence, making connections left and right. Notaries, your business depends on relationships. Attorneys, real estate agents, and clients aren’t going to find you if you’re hiding behind your desk. Networking is your opportunity to show the world who you are and what you bring to the table. So don’t let fear hold you back. Take that first step, and keep going. Aaaaaand, Action! Your Challenge: Take Action This Week Now that you’ve got the tips, it’s time to put them into action. Here’s your challenge: Find one networking event this week, show up, and follow up with at least one person you meet. Just one event, one conversation, and one follow-up. You can do this. Remember, the path to success is paved with action. Take that first step, embrace the awkwardness, and trust that every connection you make brings you closer to your goals. Happy networking!