Let's Say the Quiet Part Out Loud. Most notaries don't have a marketing problem. They have a follow-up problem. You met the attorney. You had the conversation. You said you'd "stay in touch." And then… nothing. That silence is costing you business. Not because you're not good at what you do, but because out of sight is out of mind, and someone else stayed in touch when you didn't. Follow-up is not a mood. You don't follow up when you feel inspired. You don't follow up when you have something perfect to say. You follow up because it's your job. Waiting until the timing feels right is just procrastination with better branding. Build the habit, set the reminders, and show up even when it feels awkward or unnecessary. That consistency is exactly what most of your competition refuses to do. Following up is business critical The 5 Point Marketing System Perspective Brand Clarity: You know what you offer. Good. But clarity isn't just about you knowing it. It's about the people you meet being able to repeat it back to someone else. If they can't describe what you do and who you serve in one sentence, your brand isn't as clear as you think. Tighten it up. Networking: You made the connection. Great. But walking out of a room with a business card and a good feeling means nothing without what comes next. Networking without follow-up is just socializing. It only becomes valuable when you do something with it. Follow Up: Now prove you're reliable. This is where most notaries drop the ball, and honestly, this is where the real opportunity lives. Following up promptly tells people you are organized, professional, and serious. It signals that working with you will feel the same way. Monthly Touchpoints Consistency builds trust. One message a month is not a lot to ask of yourself, but it is rare enough that people notice when you do it. Share a resource, acknowledge something they posted, check in on a project they mentioned. Small gestures compound over time into a reputation for showing up. Social Media Reinforces your visibility between messages. Your posts do the work when you're not in the room. Every time you share something valuable, document where you've been, or spotlight someone you've met, you remind your network that you are active, engaged, and worth referring. What Real Follow-Up as a Business Foundation Looks Like 24 to 48 hours after meeting: A short, personal message referencing something specific from your conversation A second touchpoint within 7 days: Send something useful, a resource, an article, a simple check-in Monthly communication ongoing: Not a pitch. Just a presence. Not complicated. Just consistent. The bar is genuinely low because most people never clear it. Why This Works: Because most people don't do it. That's it. That's the secret. There is no algorithm to crack, no expensive tool to buy, and no perfect script to memorize. The notaries building real relationships with attorneys, title companies, and signing services are simply the ones who keep showing up after everyone else has gone quiet. Final Word Follow-up is where professionals separate themselves from hobbyists. It is not glamorous. It is not complicated. But it is the single habit that will do more for your business than any conference, any course, or any business card ever will. Decide which one you are, and act accordingly. Remember, follow up is a business foundational task.

Stop Showing Up Unprepared Let’s be honest. Walking into the National Notary Association Conference without reviewing your networking skills is like showing up to a signing without your stamp. Technically, you’re there. Practically, you’re useless. If you want real ROI (return on investment) from this event, you need a strategy, not vibes. The Marketing4Notaries Team at the 2025 NNA Conference in Henderson, NV The 5 Point Marketing System in Action 1. Brand Clarity If someone asks, “What do you do?” and you ramble, you’ve already lost. Get clear: Who you serve What you specialize in Why it matters No fluff. No life story. Spend time crafting a 30-second elevator pitch that clearly explains your business model because a strong pitch isn't about selling, it's about clarity. Here's an example: "I'm Jen, a mobile notary public. I work with estate planning attorneys to ensure their clients' documents are executed with precision, privacy, and professionalism, giving families total peace of mind." 2. Networking (Yes, this is your moment) Your job is not to collect business cards like Pokémon. Your job is to: Start real conversations Ask better questions Listen more than you talk The best networkers aren't the loudest in the room. They're the most interested. Find someone who looks as uncomfortable as you feel and ask them one good question. Then actually listen to the answer. Here are some example questions: "What are you working on right now that you're actually excited about?" "What's something you wish more people in the notary industry understood?" "How did you end up in this space? Was it intentional, or did you kind of fall into it?" 3. Follow Up Spoiler alert: The money is not made at the conference. It ’s made after. You spent time, money, and energy to be in that room, so don't leave the ROI on the table. A two-line email or a LinkedIn message sent within 48 hours can turn a handshake into a client, a collaborator, or your next big opportunity. This is not optional. This is the job. 4. Monthly Touchpoints Every connection you make should turn into a long-term relationship. Not a one-hit wonder. A monthly touchpoint isn't a big ask; it's the minimum. One message, one article, one "hey, I thought of you when I saw this" keeps the relationship alive. The people who feel like they know you are the ones who refer you, hire you, and open doors for you. Think of your network like a garden; it needs regular attention, not just water when you're thirsty. A simple monthly check-in shows people they're more than a transaction to you. That consistency is what turns a conference acquaintance into someone who genuinely goes to bat for you. 5. Social Media Document your experience: Who you meet What you learn Where you show up Visibility builds credibility. Every conference, every conversation, every room you walk into is content waiting to be posted. A quick LinkedIn update or a short recap video isn't self-promotion; it's proof that you're active, engaged, and worth paying attention to. You are your own best marketing department, and social media is the only billboard that's completely free. 5 Networking Skills to Practice Before You Go Your 10-second intro Asking, “Who’s your ideal client?” Remembering names Ending conversations gracefully Taking quick notes after each interaction Final Word If you go to Orlando and come back with nothing, that’s not on the conference. That’s on your preparation. Go in like a pro. Leave with partnerships. Do your homework before you ever set foot in that room. Know who's attending, know what you want to walk away with, and know what you're offering in return. Professionals don't show up and wing it; they show up with intention and a plan. The conference is just the venue. You are the variable. See you in Orlando!

Let’s skip the fluff for a minute. These are the women who are out here building real businesses, creating real solutions, and making a lasting impact in the notary space. Not someday, not “aspiring to,” but right now. Chen Lin with the NNA, Jen Neitzel and Selecia Young-Jones at the 2025 NNA Conference 💼 Women's History Month Spotlight: Selecia Young-Jones Owner, Rainbow Notary and Nuptials, Jacksonville, Florida Selecia is a powerhouse example of what happens when you combine creativity with service. As the owner of Rainbow Notary and Nuptials , she has carved out a unique niche that blends professionalism with celebration. She is not just notarizing documents; she is creating meaningful experiences for couples during some of the most important moments of their lives. That takes vision. That takes courage. And let’s be honest, it takes marketing savvy to stand out in both the notary and wedding space. She represents what is possible when you stop trying to fit into the box and instead build your own. Jen Neitzel and Sue Hope, showing off her special conference gala jeans at the 2024 NNA Conference. 📊 Women's History Month Spotlight: Sue Hope Creator, Notary Assist, Southern California Sue saw a problem that most notaries were quietly struggling with, and she fixed it. Instead of accepting the chaos of tracking expenses, invoices, and income across a dozen spreadsheets and sticky notes, she created Notary Assist , a bookkeeping solution designed specifically for notaries. That is leadership. She did not just build software; she built clarity for business owners who needed to finally understand their numbers, their profitability, and their growth. Because here is the truth: you cannot grow what you are not tracking. Sue stepped in and made that easier for thousands of notaries across the country. Lori Hamm, Executive Director of the American Guild of Notaries Public 🏛️ Women's History Month Spotlight: Lori Hamm Executive Director, American Guild of Notaries Lori brings something incredibly valuable to this industry… perspective from both sides of the table. As the former Notary Administrator for the Montana Secretary of State’s Office, she understands the regulatory side of this profession at a level most people never will. Now, as the Executive Director of the American Guild of Notaries, she is using that knowledge to advocate for notaries nationwide. She is not just part of the conversation; she is helping shape it. From policy to professionalism, Lori is working to elevate standards, support notaries, and ensure this industry continues to move forward with integrity. 💥 Final Thought on Women's History Month Spotlight These women are not waiting for permission. They are building businesses. Creating solutions. Leading organizations. And raising the bar for everyone around them. That is what Women’s History Month is about. Not just looking back… but recognizing the women who are actively shaping what comes next. That is deserving of a Women's History Month Spotlight! 💡

There are moments in history when progress feels steady. And then there are moments when it feels fragile. Women know this rhythm. We also know something else: while the world debates our place in the room, we are busy running it. This Women’s History Month, I want to shine a light on three women who are not just participating in the notary industry; they are shaping it. They are raising standards, building infrastructure, and mentoring thousands of professionals along the way. Not loudly. Not for applause. But with competence, conviction, and credibility. Let’s honor them. Marcy Tiberio The Executive Who Pulls Back the Curtain As the 2025 National Notary Association Notary of the Year and owner of Professional Notary Services, Inc. , Marcy represents a powerful shift in our industry. She operates at the signing service level, meaning she sees the ecosystem from the top down. Vendor management. Compliance. Communication standards. Risk mitigation. Professional expectations. And instead of guarding that knowledge, she shares it. When she speaks about best practices, she demystifies how signing services evaluate notaries. She encourages professionalism, clarity, and operational excellence. She challenges notaries to think beyond the next assignment and build reputations that last. That is leadership. Marcy is proof that women are not just participating in high-level business conversations. We are driving them. Laura Biewer The Authority Who Elevated Estate Plan Signings For decades, Laura has been the steady authority in estate plan signings. Before “trust delivery” became a serious business model, she was doing the work. Quietly. Consistently. Professionally. You may know her as the GOAT because she is the greatest! Laura's influence goes far beyond documents. She elevated the positioning of the notary in estate planning. She helped professionals understand that this work requires confidence, clarity, and high standards. She modeled what it looks like to charge appropriately, communicate effectively, and operate with calm authority in sensitive family situations. Laura’s contribution to the industry is not flashy. It is foundational. She helped shift the narrative from volume to value. That matters. Because when women teach other women how to price properly, position themselves confidently, and build sustainable businesses, that is economic empowerment in action. Nicola Jackson The Educator Behind the Standards As Director of Training and Education at the National Notary Association , Nicola Jackson plays a role many notaries may not fully see, but almost all benefit from. She oversees training development, supports instructors, and helps ensure that notaries across the country understand evolving laws and professional responsibilities. You may also recognize her as "Notary Nicola" from Instagram. That is influence at scale. She represents something powerful: women shaping how the profession is taught. Education is infrastructure. Standards are infrastructure. Support systems like the Notary Hotline are infrastructure. Nicola stands behind that structure. And structure creates stability. Why Women Leaders Matters Right Now There are seasons when it feels like conversations about women’s value, women’s authority, and women’s leadership are being minimized. History has shown us something important. Access can expand. Access can contract. But capable women do not disappear. In the notary industry, women sit at the intersection of real estate, healthcare, estate planning, and financial transactions. We witness life transitions. We administer oaths. We verify identity. We protect integrity. Those are not small responsibilities. Economic independence matters. Professional credibility matters. Women setting their own fees matters. Women running companies that employ other notaries matters. This is not about politics. It is about presence. Women Belong at the Table Marcy leads at the executive level. Laura elevates professional positioning. Nicola builds educational standards. Different lanes. Same impact. They represent what happens when women do not wait for validation. They build expertise. They build systems. They build opportunities for others. And perhaps most importantly, they model what is possible. This Women’s History Month, let us not just look backward. Let us recognize the women actively shaping this profession today. Women belong in the room. Women belong at the signing table. Women belong running the business. And if history teaches us anything, it is this: When the landscape shifts, women do what we have always done. We lead anyway. **Learn more about Marketing4Notaries.com , the Certified Notary Trust Delivery Agent Training program , and Jen's book, On The Move: The Relationship-Driven 5 Point Marketing Solution for Mobile Business Success.

Let’s be honest. You did not start your mobile business because you dreamed of chasing invoices, answering emails at red lights, fighting traffic, or explaining your value to people who only care about the cheapest option. You started it for freedom. Flexibility. Impact. Control over your time and income. And yet, somewhere between the bookings, the paperwork, the phone calls, and the hustle, that spark got buried under the weight of “just getting through the day.” If you don't have a marketing plan, you need this book! If you have ever caught yourself thinking, I used to love this, you are not broken. You are buried. And that means what you love is still there. The good news? You can find it again. This is exactly why I wrote On The Move , not as a feel-good pep talk, but as a practical reset for mobile business owners who want their business to work for them again. How the Day-to-Day Steals the Joy (Without You Noticing) Most mobile business burnout does not come from one big failure. It comes from a slow drip of small frustrations: Saying yes to work that drains you because it pays fast. Running from appointment to appointment with no margin. Feeling invisible online because you do not have the energy to market consistently. Relying on platforms or people who treat you like replaceable labor. Losing sight of the people you actually want to serve. Over time, your business stops feeling intentional and starts feeling reactive. That is usually where resentment shows up. Not because you hate your business, but because it stopped reflecting who you are and why you started. Tommy & Jen Neitzel, love birds🥰 5 Positive, Practical Ways to Fall Back in Love With Your Business This is not about “just be grateful.” That advice is lazy. This is about alignment, clarity, and reclaiming ownership. 1. Name the Real Source of Your Unhappiness Burnout is often a symptom, not a disease. Ask yourself honestly: Is it the work itself, or who you are doing it for? Is it the volume, or the lack of boundaries? Is it the income, or the inconsistency? Clarity creates relief. When you name the real issue, you stop blaming yourself and start fixing the right thing. 2. Reconnect With the People, Not the Transactions Mobile businesses thrive on relationships, but burnout thrives on faceless volume. Think about: Who are the clients that energize you? Which appointments feel meaningful instead of transactional? Where did relationships turn into rush jobs? In On The Move , I walk through how relationship-driven marketing replaces chasing with choosing. That shift alone changes everything. 3. Simplify Your Marketing So It Stops Feeling Like a Chore Marketing should not feel like punishment. If you feel overwhelmed, it usually means: You are trying to do too much. You are posting without a purpose. You are reacting instead of following a plan. One clear message, repeated consistently, beats frantic visibility every time. When marketing aligns with your values, it becomes affirming instead of exhausting. 4. Build Space Into Your Business on Purpose Freedom is not accidental. It is designed. Look at your calendar and ask: Where can I slow this down? What work can I say no to without hurting my future? Where am I overcompensating out of fear? Margin is not laziness. It is strategy. Businesses with no breathing room eventually suffocate the owner. 5. Remember Your Why, Then Update It Your why is allowed to evolve. Maybe you started for flexibility, and now you want stability. Maybe you started for income, and now you want impact. Maybe you started alone, and now you want community. Revisiting your why does not mean you failed. It means you grew. The fastest way to fall back in love with your business is letting it grow with you. This Is Exactly What On The Move Was Written For On The Move is not just about marketing. It is about building a mobile business that supports your life instead of consuming it. It helps you: Stop chasing bottom feeders and start attracting aligned clients. Build relationships that lead to repeat work and referrals. Create a business model that feels sustainable, not frantic. Reclaim confidence in your value and your voice. If your business feels heavy right now, this book is your reset button. You do not need to quit. You do not need to start over. You just need to come back to yourself. And that is how you fall back in love with your business. ❤️

Jen's best advice: Real growth requires doing hard work! I recently had the pleasure of sitting down with Jim Allen on his podcast, and I knew the moment we wrapped that this conversation needed to be shared more broadly. Not because it was polished or pretty, but because it was real. Jim titled the episode Doing the Hard Stuff. No Bullshit, Just Growth , and honestly, that says it all. In this episode, we talked about what actually moves the needle in a notary business, not hacks, not shortcuts, not the latest shiny object, but the unsexy work that compounds over time. What we covered, straight up Jim and I dug into my journey from stay-at-home mom to working in the mortgage indusstry to building a thriving notary business and eventually becoming a business coach and educator. But this was not a highlight reel conversation. We focused on the parts people tend to skip over, avoid, or hope someone else will do for them. Here are a few core themes from our conversation. Growth requires direct marketing. Not passive posting. Not waiting to be discovered. Real outreach. Real conversations. Real follow-up. Relationships are the business. If you are not intentionally building relationships with the people who can refer you business, you are building someone else’s pipeline instead of your own. Consistency beats intensity every time. You do not need to do everything. You need to do the right things, consistently, even when you do not feel like it. The Five Point Marketing System exists for a reason. We talked about why I created it, how it removes the guesswork, and why structure actually creates freedom instead of restriction. Hard work does not disappear; it just gets more strategic. There is no level where effort stops. The difference is learning where to apply it so you are not spinning your wheels. Why this conversation matters right now The notary industry is changing. Loan signings alone are no longer a sustainable long-term strategy for many businesses. The notaries who will thrive are the ones willing to build relationships, diversify services, and show up with intention. This episode is for you if you are tired of chasing work. It is for you if you know you are capable of more but feel stuck. It is for you if you are ready to stop consuming information and start applying it. Jim was generous enough to create space for an honest, no-fluff conversation, and I appreciate him for that. Listen to the episode and learn how to do the hard stuff If you want a grounded, practical discussion about what actually builds a business, I encourage you to listen to the full episode here. Set aside the noise, grab a notebook, and listen with the intention to act. Growth does not come from knowing what to do. It comes from doing the hard stuff, on purpose. No bullshit. Just growth.

High-earning notaries follow a marketing framework like The 5 Point Marketing System Let’s clear something up right now. If you think following up is a “sales thing,” you are already leaking money, energy, and opportunity all over the place, and wondering why your calendar still has white space. Following up is Step 2 of the 5 Point Marketing System for a reason. Not because it is flashy. Not because it feels good. But because without it, nothing else works . No amount of networking, social media posting, or relationship building matters if you disappear after the first interaction. The Biggest Lie Notaries Tell Themselves “I don’t want to be salesy.” Good. Neither do high-earning notaries. Following up is not about convincing someone to buy something. It is about staying visible , being reliable , and finishing what you started . When you do not follow up, here is what you are actually doing: Wasting the time you spent networking Wasting the money you spent on events, memberships, and marketing Forcing yourself to constantly find new contacts instead of nurturing existing ones That is not anti-sales. That is anti-business. 1. Relationships Do Not Close Themselves You do not build trust in a single conversation. You build it through repetition. High-earning notaries understand that follow-up is how people learn: You are consistent You are a professional You are not just showing up when you need something Silence does not feel neutral to the person on the other end. Silence feels like disinterest. 2. No Follow-Up Equals Wasted Effort Every coffee meeting, phone call, networking event, email introduction, or DM costs you something: Time Energy Money Mental bandwidth Following up is non-negotiable When you do not follow up, that investment earns exactly zero return. That is not a personality trait. That is a process failure. If your marketing feels exhausting, this is usually why. You are constantly starting over instead of continuing conversations that already exist. 3. High Earners Do Not Rely on Memory If your follow up plan is “I’ll remember,” you won’t. High-earning notaries systemize follow-up because they understand a simple truth. Discipline beats intention every time. They use a CRM. They tag contacts. They schedule reminders. They decide in advance when and how they will reconnect. This removes emotion, hesitation, and overthinking from the equation. 4. Follow-Up Is How You Stay Top of Mind People are busy. Attorneys are busy. Referral partners are busy. Not hearing from you does not mean they are not interested. It usually means life happened. Following up is not pressure. It is a reminder that you exist, that you are available, and that you are still invested in the relationship. High-earning notaries are remembered because they show up more than once. 5. Avoiding Follow-Up Forces You to Hustle Harder Here is the part most people do not want to hear. When you avoid follow-up, you create unnecessary hustle. You chase new leads instead of nurturing warm ones. You post more, network more, and try harder than necessary. You stay busy instead of being profitable. Following up reduces effort long-term. Skipping it guarantees burnout. Step 2 Is Where Businesses Either Grow or Stall Following up is not optional. It is not aggressive. It is not awkward. It is respectful. It is professional. It is how relationships turn into revenue. High-earning notaries treat follow-up like brushing their teeth. Non-negotiable, routine, and done whether they feel like it or not. If Step 2 feels uncomfortable, that is not a signal to avoid it. That is a signal to master it. Because the real waste of energy is not following up. It is doing everything else and hoping someone remembers you. Need a marketing system, but don't have time to re-create the wheel? Visit Marketing4Notaries to learn more about The 5 Point Marketing System.

It's all about business! Be honest. It’s January, and that shiny New Year’s resolution is already collecting dust next to the treadmill and the unread planner. If that stings a little, good. Because high-earning notaries do not rely on motivation, vibes, or vision boards to build six-figure businesses. They rely on self-discipline. And January is where that discipline is either built or exposed. Here’s the hard truth Motivation is emotional. Discipline is strategic. High-earning notaries are not more talented, more lucky, or more special than anyone else. What they are is consistent when it’s boring , focused when it’s uncomfortable , and intentional when no one is watching . January is not about doing everything. It is about doing the right things, on repeat, even when you don’t feel like it. Welcome to 2026! What High-Earning Notaries Actually Do in January 1. They Audit Before They Act High-earners do not sprint into January blindly. They review last year first. What worked? What wasted time? Who referred business? Who disappeared? What systems broke under pressure? Self-discipline starts with self-awareness. If you do not look at your numbers, your relationships, and your follow-up habits, you are guessing, not growing. 2. They Commit to Boring Consistency High-earning notaries understand this simple concept that most people hate. Boring makes money. They commit to follow-up even when it feels awkward. They send check-in emails when there is nothing to sell. They show up to networking events even when they would rather stay home. January is not sexy. It is foundational. And self-discipline is choosing to do the work before the money shows up. 3. They Strengthen Relationships, Not Just Marketing High-earning notaries do not chase strangers in January. They reconnect with people who already know them: Attorneys Past clientsReferral partners Professionals they met once and never followed up with This is where disciplined professionals win. They understand that relationships compound faster than ads ever will. 4. They Systemize Their Follow-Up Self-discipline does not mean doing everything manually forever. It means building systems that support consistency. High earners use a CRM. They tag contacts. They schedule reminders. They stop relying on memory and good intentions. If your follow-up lives in your head, it is not a system. It is a liability. 5. They Decide Who They Are Going to Be This Year This is the difference maker. High-earning notaries do not ask, “What do I feel like doing today?” They ask, “What would the version of me who earns more do today?” Then they do that. Repeatedly. Self-discipline is identity-driven. When you decide you are a professional business owner and not a hobbyist, your behavior changes. So, Have You Quit Your Resolution Yet? If the answer is yes, congratulations. You are normal. But if you want exceptional results, January is your chance to course-correct. Not with guilt. Not with overwhelm. With discipline. Small actions. Clear systems. Intentional follow-up = Relationship-driven marketing High-earning notaries are not waiting for motivation to come back. They are building habits that make motivation unnecessary. And that is how great years are built, one disciplined January at a time. P.S. I wrote the book on marketing a mobile business: "On The Move. The Relationship-Driven 5 Point Marketing Solution for Mobile Business Success." P.S.S. If you need marketing support, The 5 Point Marketing System at Marketing4Notaries  can help!

Oversaturation. I hear this word often when I am reading notary-specific Facebook posts or comments on Instagram.  I have heard notaries from all different walks of life, living in vastly different parts of the country tell me the notary business is oversaturated. “There are too many Loan Signing Agents in this city.  You’ll never find work.” “This business is dead.  Too many notaries means too little work.” “Signing services aren’t paying me what I’m worth because there are too many notaries desperate for business and they will take anything.” “Title companies already have their preferred notaries, so if you’re not on the list then you can forget getting direct business from them.” Do any of these sound familiar to you?  If so, listen up!  I have one word to describe all of these statements and the idea that the market is oversaturated:  Bullsh*t!   The notary business is anything but dead! And if you’re still clinging to the idea of only being a loan signing agent, then you’re not paying attention to what’s happening in the market!  YOU MUST DIVERSIFY YOUR NOTARY BUSINESS IF YOU WANT TO STAY IN BUSINESS FOR THE LONG HAUL. That means, you need to let go of the idea that you can sit on your sofa waiting for signing services to do the marketing work for you and send you assignments. I mean, if you want to do that then great, but we’ve proven over the last 3 years that it doesn’t provide a sustainable income (and if you need more proof than that I’m afraid I can’t help you).  The idea of “oversaturation in the notary business” is actually your resistance.  That resistance is holding you back from doing what you know needs to be done:  diversifying your skills and building your "know, like & trust" factor in your community. That resistance is your brain protecting you from stepping outside of your comfort zone, and it’s perfectly normal to feel that way.   oversaturation doesn't exist for notaries When I say “resistance” I’m referring to the stories we tell ourselves to keep us safe from doing scary things like going to a networking meeting or directly marketing your business.   Admit it….you’ve talked yourself out of going to a networking meeting or from direct marketing.  I know I did when I started my notary business in 2017!  I had all kinds of excuses, too. I’m not feeling my best, or I don’t have my elevator pitch perfected, or it’s raining and I don’t want to drive in the traffic across town, or my business cards aren’t back from the printer yet.  Blah, blah, blah…they were all resistant excuses! For far too long, notaries all over the country (myself included) believed that we could rely on signing services sending out mortgage closing assignments to make a living.  I know I personally justified receiving only a portion of the notary fee on the closing disclosure as a marketing fee.  It helped me feel less guilty about not spreading the word about my business myself.  Did you know you can hire someone to market your business for you?  For a cool $5-10k per month (I made the calls to different agencies and these are accurate figures to hire a marketing pro), you can sit back and have someone else market your business for you.  On the off chance that isn’t in your budget, I have some good news!   I created a 5 Point Marketing System that will help you better understand why you’re scared to market your business in your community! I know when you start to understand the “why,” you will begin to incorporate techniques to help you get out of your own way.   The 5 Point Marketing System  will also help you build your confidence in yourself and your business, teach you how to market without feeling like a used car salesman, and how to follow-up and stay in touch with your prospects.  You will learn you proper networking techniques so you’re armed and ready to network (a very powerful business building tool), and it will teach you how to use social media as free advertising for your business.  Here’s the coolest part….the 5 Point Marketing System does all of this for $20 per month!   I've coached so many notaries through the 5 Point Marketing System and watched their businesses thrive. If you're looking for a proven system to help your business that includes free one-on-one coaching with me then look no further! You can find the 5 Point Marketing System at www.Marketing4Notaries.com .   All my best, Jen P.S. If you're looking for a different path to a steady income, I encourage you to check out the Certified Notary Trust Delivery Agent program. It's a game-changer for mobile notary professionals! P.S.S. Membership pricing for 2026 is increasing, so now is the perfect time to lock in your 2025 rates of $25/month or $199/annually.

By Jennifer “Jen” Neitzel | November 29, 2025 Today is going to be an amazing day! A Birthday Worth Reflecting On Today, I turn 53 years old 🤯 , and instead of blowing out candles, I’m taking a deep breath of gratitude. This isn’t just another birthday ; it’s a milestone of resilience, transformation, and truth. The last 12 months have been both demanding and defining. The pace of change in my professional world was staggering, and while none of it came easy, every challenge became an invitation to rise stronger, lead with clarity, and trust my own capability to do the hard things. Because here’s what I know for sure: life doesn’t always go according to plan, but it always goes according to purpose. Laura Biewer and Jen Neitzel at the National Notary Association Conference, 2025 When Everything You’ve Built Evolves The Certified Notary Trust Delivery Agent (CNTDA)  program, which I helped develop in 2023, entered a new chapter this year. Like any great idea, growth required rethinking and rebuilding. It was intense; the kind of behind-the-scenes work that tests every ounce of patience, faith, and persistence you’ve got. But challenge breeds creativity. And with Laura Biewer  by my side, we rolled up our sleeves and completely restructured and revitalized CNTDA , turning it into something bigger, bolder, and more connected than ever before. We listened to what our members told us they wanted: community, collaboration, and real human connection.  The new CNTDA Skool community  isn’t just a certification; it’s a living, breathing network where notaries learn, grow, and support each other. That transformation wasn’t born from loss; it was fueled by leadership. And it became the cornerstone of my professional evolution. Healing the Body, Then the Soul My ability to lead through change came from a foundation I began building five years ago. In 2020 , right before my 50th birthday, I was diagnosed with Type 2 diabetes  and an autoimmune disease.  It stopped me in my tracks, but it also woke me up. Like so many women, I’d spent years taking care of everyone else and putting myself last. My body finally said, “Enough.” So I listened. I reshaped my relationship with food, movement, and mindset. I embraced an 80/20 lifestyle ; 80% clean eating and daily exercise, 20% grace for life’s joys (because sometimes the french fries are  the medicine). Every morning, I step outside for 20 minutes of sunlight, my ritual for grounding and gratitude, and I start the day with one simple phrase: “Today is going to be an amazing day.” That small act of intention shifted everything. Within a year, I reversed my diabetes and reclaimed my health. And once I saw what was possible in my body, I knew it was time to heal my soul,  too. Doing the Hardest Work of All: Inner Healing So began the deeper journey; untangling old patterns, healing childhood wounds, and learning to give myself the same compassion I offer others. It wasn’t glamorous. Healing rarely is. But it was real. Some days were filled with tears, others with triumph. But through it all, I discovered a truth that changed how I live and lead: The more whole I became on the inside, the more powerful and authentic my business became on the outside. That inner strength became my new definition of success. Rebuilding from Purpose All that clarity flowed straight into Marketing4Notaries , which I’ve continued to grow into a space for notaries and mobile professionals who want more than business tactics; they want transformation. Inside Marketing4Notaries , I teach my 5-Point Marketing System : Brand Clarity, Connection, Content, Consistency, and Conversion. It’s a system that not only builds thriving businesses but also cultivates confidence, direction, and balance. Those same five points became my personal compass this year. When the world felt uncertain, I returned to them because clarity, connection, and consistency don’t just build businesses; they rebuild you. Resilience This birthday isn’t about reinvention, it’s about recognition. It ’s about honoring the woman who rebuilt with courage. The one who reversed her diabetes with discipline and grace. The one who’s unafraid to keep doing the hard inner work. The one who gets up every morning, rain or shine, and says, “Today is going to be an amazing day.” Because it will be even when it’s hard, even when it’s messy, especially  when it’s both. My Message to You If you’re navigating change in business, health, or life, remember this: You are not falling apart; you are refining. Resilience isn’t about bouncing back. It’s about showing up stronger, wiser, and more grounded than before. As I step into 53, I’m not just older, I’m anchored. Anchored in purpose. Anchored in truth. Anchored in myself. So here’s to resilience that’s earned, not imagined. To healing that happens layer by layer. And to every person brave enough to rebuild their business and their soul at the same time. The storms came, and I’m still standing. Wiser. Softer. Stronger. So cheers to 53! 🍾🥂 Here’s to resilience, healing, and the beauty of rebuilding, and to everyone bold enough to start again from the inside out. And you better believe… today is going to be an amazing day! Related Resources Join the Marketing4Notaries Community Learn About Becoming a Certified Notary Trust Delivery Agent Get My Book On The Move: The Relationship-Driven 5-Point Marketing Solution for Mobile Business Success Tommy & Jen Neitzel with their bestest good friends!