Spring is in the air! Spring! The season of blooming flowers, longer days, and the perfect excuse to Marie Kondo your marketing plan. 🌸 As the weather warms up and the world shakes off its winter gloom, it’s the ideal time for notaries to refresh their marketing strategies and attract new clients. Just like your closets, your marketing efforts could probably use a little spring cleaning and a fresh burst of energy. So, grab your favorite pen (we know how much you love your pens) and let’s dive into the top 5 marketing tips for spring that will help your notary business grow—with a little humor and a lot of action! 1. Freshen Up Your Online Presence Spring is the perfect time to give your digital footprint a makeover. Think of your website and social media profiles as your virtual storefront. If they haven’t been updated since last spring, it’s time to spruce things up. 🌸 Here’s what to do: Update your profile picture: If your current headshot features a hairstyle from three years ago, it’s time for an upgrade. Get a fresh, professional photo that reflects your current look and personality. Review your bio and services: Make sure your offerings and contact information are up-to-date. You’d be surprised how many people forget to update their email address. Spruce up your testimonials: Ask recent clients for feedback and showcase those glowing reviews on your website, Google Business Profile (GBP) and social media. Your online presence is often the first impression potential clients get. A clean, current, and engaging profile says, “I’m professional, approachable, and ready to help.” 2. Host a Spring-Themed Giveaway or Promotion Who doesn’t love free stuff? Hosting a spring-themed giveaway or offering a seasonal discount is a fun way to engage your audience and attract new clients. 🌸 Ideas to Try: Spring into Savings” promotion: Offer a discount on your services for a limited time. For example, you could post a graphic to your GBP that says, “10% off for first-time clients during April!” Social media giveaway: Create a contest where participants can win a free notary service, a branded product or a special treat. Ask them to comment on your post, tag a friend, or share their favorite thing about spring to enter. Collaborate with local businesses: Partner with a real estate agent or estate planning attorney to offer joint promotions. Make it fun, engaging, and easy to participate. Not only will you boost visibility, but you’ll also build stronger relationships with your audience. 3. Get Out and Network—In Real Life Spring brings networking season back to life, and it’s time to get out there and meet people face-to-face. Yes, I know… mingling with strangers can feel about as comfortable as wearing a wool sweater on a warm day. But trust me, it’s worth it. Need help and support getting out of your own way? Marketing4Notaries can help! 🌸 Where to Start: Attend local business mixers or Chamber of Commerce events. Look for spring community festivals or fairs where you can set up a booth or share a booth with another local business owner. Organize your own networking meet-up at a coffee shop. Networking is all about building genuine relationships. Don’t worry about pitching your services right away. Instead, focus on learning about others and finding ways to support their businesses. And hey, if there’s free food involved, even better! 🍪 4. Spring Clean Your Client List Just like your closets, your client list might be cluttered with old contacts who no longer fit. Take some time to review your client database and organize it. 🌸 Why It Matters: Focus on quality over quantity: Reach out to your best clients and let them know you’re available and ready to help. Building stronger relationships with fewer clients can be more valuable than spreading yourself too thin. Follow up with dormant clients: Sometimes, people just need a gentle nudge. Reach out with a friendly email or message to remind them of your services. Segment your list: Group your clients into categories (real estate professionals, attorneys, individuals) so you can send more targeted marketing messages. A clean, organized client list means you can market more effectively and focus your energy where it matters most. 5. Create Seasonal Content for Social Media Spring is bursting with inspiration for fresh content. Your social media channels are the perfect place to connect with your audience and showcase your personality. 🌸 Content Ideas: Behind-the-scenes posts: Share what a day in the life of a notary looks like (bonus points for funny stories or unexpected moments). Spring tips and advice: Post helpful content related to your services, like “Top 3 Things to Bring to Your Notary Appointment” or “How to Avoid Common Signing Mistakes.” Celebrate your clients: Highlight your favorite client stories or milestones. Spring-themed photos: Share pictures of your workspace, local spring scenery, or even your favorite springtime snacks. Keep it light and fun! Don’t forget to engage with your followers. Respond to comments, ask questions, and create conversations. The more authentic you are, the more people will want to connect with you. ✅ Bonus Tip: Take Action None of these tips will work if they stay on your to-do list. The key to successful marketing is consistent action. Start with one or two strategies and build from there. Even small changes can make a big difference over time. So, dust off those business cards, update your online presence, and start planting the seeds that will help your notary business bloom this spring. You’ve got this! 🌷

🚨GUEST BLOG POST ALERT!🚨 I’m so excited to introduce my friend Jennifer Cooper from JKC Mobile Notary Services in Fresno, CA, as my special guest for this blog on the power of consistency. Jennifer and I have known each other for several years, and if there’s one word that perfectly captures who she is, it’s consistent . I’ve had the privilege of watching her build an incredible mobile notary business, expanding her services and creating a range of courses to help fellow notaries learn from her experiences. Jennifer is generous with her knowledge, passionate about helping others, and proof that steady, intentional effort leads to amazing results. I know you’re going to love this post as much as I did. Let’s dive into Jennifer’s insights on why consistency truly is the key to success! ⬇️ In the competitive world of notary services, success isn't about overnight miracles or flashy marketing stunts. It's about the quiet, persistent power of consistency – a secret weapon that transforms good businesses into great ones. Industry leaders like Jen Neitzel of Marketing4Notaries have shown that when notaries commit to consistent, strategic marketing efforts, remarkable transformations are possible. This is the story of how grit, determination, and a steadfast approach can elevate your notary business from merely existing to truly thriving. Consistency is the hidden engine of growth. It's not glamorous. It's not exciting. But it works. Imagine planting a seed and watering it every single day, even when you can't see immediate results. That's exactly how marketing your notary business operates. Each social media post, each networking event, each client interaction is a drop of water nurturing your business's growth. The Grit Mindset: Your Marketing Superpower Grit is more than just persistence – it's a commitment to your vision even when the results aren't immediate. For notary professionals, this means: 1. Showing up consistently, even when it feels like no one is paying attention. Your marketing efforts are a long-term investment. A social media post today might generate a client six months from now. Your persistence creates visibility and builds trust. 2. Developing a systematic approach to marketing. Create a content calendar. Set regular networking goals. Establish a routine for reaching out to potential clients. Consistency turns marketing from a sporadic activity into a reliable business strategy. 3. Embracing rejection and slow periods as part of the journey. Every successful notary business has faced dry spells. The difference is in how you respond – with determination or defeat. Long-Term Results: The Compound Effect of Consistent Marketing Think of your marketing efforts like compound interest. Small, consistent actions build upon each other, creating exponential growth over time. Just as Marketing4Notaries teaches, a notary who posts helpful content weekly, maintains an updated website, and actively networks will see remarkable results after 12-24 months that seem almost magical to those who don't understand the power of consistency. Practical Strategies for Consistent Marketing: - Create a weekly content schedule for social media - Send monthly newsletters to your client base - Attend networking events regularly - Follow up with past clients periodically - Continuously update your skills and certifications The Psychological Advantage Consistency does more than generate leads – it builds a brand. Clients want reliability, especially in a service like notarization where trust is paramount. When you show up consistently, you're sending a powerful message: "I am dependable. I am professional. I am here for the long haul." Overcoming the Consistency Challenge Let's be real – staying consistent is hard. There will be days when you're tired, discouraged, or overwhelmed. This is where the grit mindset becomes crucial. Set realistic goals. Create accountability systems. Celebrate small wins. Remember that every consistent action is a step toward your ultimate business vision. Your Notary Business: A Marathon, Not a Sprint Success in the notary business isn't about working harder – it's about working smarter and more consistently. It's about showing up, day after day, with unwavering commitment to your craft and your marketing strategy. As thousands of successful notaries who've completed professional training programs like Marketing4Notaries can attest, consistent effort combined with proven strategies yields extraordinary results. The world belongs to those who are willing to plant seeds daily, water them consistently, and have the patience to wait for the harvest. Your notary business is no different. Embrace consistency. Cultivate grit. Watch your business transform. Are you ready to become the notary professional who stands out through persistent, strategic marketing? Your journey starts now – one consistent step at a time.

Ahhh, middle school dances! Let’s be honest, networking can feel a lot like walking into a middle school dance: awkward, a little sweaty, and full of people pretending to be cooler than they actually are. But here’s the thing: If you want to grow your notary business (or any business), you’ve got to step into the room, fears and all. Action is the antidote to fear, and networking is your golden ticket to connection, credibility, and clients. So how do you turn those networking jitters into genuine connections? I’ve got you covered with five practical, funny, and downright actionable tips that’ll have you mingling like a pro in no time. And if you’re a notary, stick with me—I know your fears, and we’re going to tackle them head-on. Tip #1: Show Up (Even If You’re Nervous) The first rule of networking is simple: You’ve got to show up. I know, I know. The idea of walking into a room full of strangers can feel like walking into a lion’s den. What if no one talks to you? What if you say something weird? What if you forget your own name? (It happens!) Here’s the truth: None of those fears matter if you’re not in the room. By showing up, you’re already ahead of the dozens of people who stayed home binge-watching Netflix and convincing themselves they’ll "network next week." For notaries, this is especially crucial. Your business thrives on relationships. Attorneys, real estate agents, and business owners aren’t going to magically know you exist unless you put yourself in their orbit. So take a deep breath, put on your best “I’ve-got-this” outfit, and walk through that door. Nervousness is temporary, but missed opportunities? Those stick around. Tip #2: Focus on Them, Not You Here’s a secret: Networking isn’t about you. It’s about *them*. When you’re nervous, it’s easy to get stuck in your own head, worrying about what you’ll say or how you’ll come across. But the best way to ease your fears is to shift your focus outward. Be curious. Ask questions. Show genuine interest in the people you’re talking to. Notaries, this is where you shine. Your job requires you to be trustworthy, approachable, and detail-oriented—all traits that make you a fantastic listener. So instead of stressing about pitching your services, focus on building relationships. Ask about their business. Find out what challenges they’re facing. Listen for ways you can help. Not only does this take the pressure off you, but it also makes you memorable. People love talking about themselves, and they’ll walk away from the conversation thinking you’re the most charming person in the room… even if you barely said a word. Tip #3: Practice Your Elevator Pitch (But Keep It Casual) Let’s talk about the dreaded elevator pitch. You know, that 30-second spiel where you’re supposed to summarize who you are, what you do, and why you’re awesome… all without sounding like a robot. If the thought of delivering an elevator pitch makes you want to fake a coughing fit and leave the room, you’re not alone. But here’s the good news: Your pitch doesn’t have to be perfect. It just has to be *you*. For notaries, this might sound like: - “Hi, I’m [Your Name], a mobile notary specializing in real estate closings and trust signings. I help busy professionals save time by bringing my services to them.” Keep it simple, conversational, and flexible. You don’t have to deliver the same script every time. Tailor it to the situation and the person you’re talking to. And if you mess up? Laugh it off. People appreciate authenticity far more than perfection (read that again)! Embrace the Awkward! Tip #4: Embrace the Awkward Moments Let’s get one thing straight: Awkward moments are inevitable. You’ll forget someone’s name, accidentally interrupt a conversation, or stand alone by the cheese platter for a little too long. It’s all part of the networking experience. But here’s the thing: Awkward moments don’t define you. How you handle them does. Instead of letting a misstep derail your confidence, roll with it. Crack a joke, smile, and move on. Most people won’t even notice, and those who do will appreciate your ability to laugh at yourself. Notaries, this is especially important for you. Maybe you’re worried about saying the wrong thing to a potential referral partner or stumbling over your words. But guess what? Attorneys and real estate agents are human, too. They’ve been there. They’re not expecting perfection; they’re looking for connection. So embrace the awkwardness and keep going. Tip #5 Follow Up Like a Pro Networking doesn’t end when the event does. The magic happens in the follow-up. Think about it: You meet someone great, exchange business cards, and have a fantastic conversation. Then… nothing. If you don’t follow up, that connection fades faster than your New Year’s resolution to eat less chocolate. For notaries, following up is your chance to solidify relationships and stay top of mind. Send a quick email the next day: - “Hi [Name], it was great meeting you at [Event]! I really enjoyed our conversation about [topic]. Let me know if you ever need a reliable notary or if there’s a way I can support your business.” Keep it short, friendly, and specific. And don’t stop there! Stay in touch with periodic check-ins (what I call a "Shout Out" in the 5 Point Marketing System), whether it’s sharing an article they might find useful or just saying hello. Consistency is key. Action Is the Only Way Past Fear Let’s wrap this up with a little tough love: The only way to conquer your fear of networking is to *do it*. No amount of reading, prepping, or pep-talking will replace the experience of getting out there and taking action. Yes, it’ll feel scary at first. Your palms might sweat, your voice might shake, and you might fumble a few conversations. But every time you push past the fear and take action, it gets easier. And before you know it, you’ll be walking into events with confidence, making connections left and right. Notaries, your business depends on relationships. Attorneys, real estate agents, and clients aren’t going to find you if you’re hiding behind your desk. Networking is your opportunity to show the world who you are and what you bring to the table. So don’t let fear hold you back. Take that first step, and keep going. Aaaaaand, Action! Your Challenge: Take Action This Week Now that you’ve got the tips, it’s time to put them into action. Here’s your challenge: Find one networking event this week, show up, and follow up with at least one person you meet. Just one event, one conversation, and one follow-up. You can do this. Remember, the path to success is paved with action. Take that first step, embrace the awkwardness, and trust that every connection you make brings you closer to your goals. Happy networking!

Networking doesn't have to be boring! February 3-7, 2025: Mark Your Calendars Ladies and gentlemen, National Networking Week is right around the corner! That’s right—an entire week dedicated to shaking hands, swapping business cards, and answering the age-old question, "So, what do you do?" If you’re a notary or a business owner (or anyone with a pulse and a LinkedIn profile), this is your golden opportunity to step out from behind the desk and into a room full of potential collaborators, clients, and cheerleaders. Sure, networking can seem a bit intimidating at first. Maybe the idea of mingling with strangers makes you want to retreat to the safety of your favorite pen stash (notaries, you know what I’m talking about). But trust me—the benefits of networking far outweigh the initial awkwardness. So grab your nametag, your smile, and maybe even a mint, and let’s talk about why this week could change the trajectory of your business. First, let’s talk about why networking is the secret sauce for growing your business. It’s simple: people do business with people they know, like, and trust. Showing up at events and connecting with others creates opportunities to: Meet referral partners: Think real estate agents, estate attorneys, or small business owners who can funnel work your way. Learn new strategies: Every conversation is a potential goldmine of tips, tricks, and lessons learned. Position yourself as an expert: Talking about your services in a clear and confident way reinforces your credibility. Remember, networking is like planting seeds. You won’t always see instant results, but with time and effort, your efforts will bloom into relationships that pay dividends. Want more clients? More opportunities? More visibility? Networking is the answer. Here’s the thing about networking: it’s not just good for your business—it’s good for you . Attending events, practicing your pitch, and having conversations with strangers might sound terrifying at first, but every time you step out of your comfort zone, you’re building confidence. Think of it like a muscle. The more you exercise it, the stronger it gets. Soon enough, you’ll walk into a room and OWN it—smiling, introducing yourself, and sharing your value without breaking a sweat. And that confidence? It’ll spill over into other areas of your life. You’ll find yourself: Speaking up in meetings (or on Zoom calls… sigh, the virtual life). Negotiating better deals with clients. Saying "yes" to opportunities that scare you a little but excite you a lot. So if you’re feeling stuck in your business or your personal growth, National Networking Week is your chance to push past the fear and start flexing those confidence muscles. Who knows? You might even start to enjoy it. Networking is fun and a great way to grow your referral list! Your Call to Action: Find Two Events and Show Up So, what’s next? It’s time to put this pep talk into action. Here’s what I want you to do: Find two networking events the week of February 2nd. They could be local meetups, industry mixers, or even virtual events. If you’re not sure where to start, check out your local Chamber of Commerce or professional groups. Commit to going. Block off the time on your calendar, lay out your outfit, and practice your elevator pitch. Show up and shine. Remember, networking isn’t about being perfect. It’s about being authentic, friendly, and open to connection. One Last Thing… National Networking Week only comes around once a year, but the habits you build this week can carry you through the rest of 2025 and beyond. Don’t let fear, excuses, or busyness hold you back. Get out there, meet people, and start building the relationships that will help you grow—both personally and professionally. So, what are you waiting for? Go find those two events, and don’t forget to let me know how it goes. You’ve got this!

Jen Neitzel's PopIns I remember so clearly starting out as a new business owner and spending hours upon hours trying to think of creative ways to win the business of local real estate professionals.  And you name it, I tried every kind of PopIn out there!  I made homemade pumpkin muffins (that I didn’t cook all the way through) I gave away Starbucks gift cards (but not for long, that angle is expensive) I gave away a free loan closing I brought donuts and sausage rolls (a Texas favorite) to my clients and prospects I delivered holiday ornaments for their seasonal office tree I sponsored events by providing a food tray I hosted “lunch an learns” at local real estate offices I visited open houses You name it, I did it. It was exhausting thinking of new ways to be creative, but it was a treasure trove of data on what marketing strategies work and which ones don’t (plus a few lessons about myself along the way). Now, since July is Marketing4Notaries' 5th birthday month (and I love to celebrate as long as possible, LOL), I’m doing something special for notaries who aren’t yet M4N members. We’re now offering solutions for every notary entrepreneur! He re’s the best part: if you’re hesitant about joining a subscription community, you can now purchase the 6-month calendar bundle individually!  I know subscriptions can feel overwhelming—I've heard that from the notary community and experienced it myself with my own subscriptions. So, I wanted to give you the flexibility to buy what you need without committing to a monthly plan. If you’re already a paid Marketing4Notaries member (including all Notary Business Builders ), you’ve got access to these calendars as part of your monthly subscription. Just pull them up and start planning your PopIn visits, blogs, social media posts and gratitude gifts for this month, next month, and the one after that! Marketing4Notaries.com recommends at least 3 marketing periods each month. But if you’re not a member yet (why aren’t you?? ), and you love the idea of having 6 months of marketing ideas ready to go, created by someone who’s tried it all and knows what works! No subscription necessary. And if this news excites you, just wait until you see what we’ve got launching next week! It’s a biggie, and you’re going to want it. You definitely need it! P.S. Please feel free to pass this message along to your notary friends, share on social media or LinkedIn!  Sharing is caring!

You may or not be aware, but August is National Friendship Month and yesterday I celebrated by asking my Notary Business Builder friends to invite their notary bestie to my monthly Building Authentic Relationships (BAR) call.  We had a great group on the call and spent time saying how we honestly feel about our meaningful connections. There was a lot of love on the call and if I’m being honest, there were a few moments that left me a bit choked up.  As humans, we don’t always remember the power of gratitude toward our friends and family.  As entrepreneurs, we understand that gratitude is extremely important in business, but it’s also equally as important to let our friends know how much we love, respect and appreciate them!  Today’s call had loads of gratitude and appreciation flowing and I wanted to share with you some of the practical items we discussed for ways to help support your notary friendships. First things first though…low level thinking involves the belief that other notaries are your competition. That’s a bunch of b.s.!! Once you start operating on a higher plane, you realize that other notaries are not only a source for referrals when you’re not able to service your clients, but also a source for friendship. As Matt Miller, the President of the California League of Independent Notaries said on today’s call, “when I let go of thinking other notaries in my area were my competition and opened up to the idea of collaboration, my stress level went way down.  I wasn’t constantly worried and I was able to put more energy toward my business.”  Let me share this 5 star review I received on my Google Business Profile on Feb 3, 2023 “I desperately needed same day service, and she had no appointments left. But she went above and beyond to help me find a qualified notary who could! So grateful for this professionalism” 😊 Linda I got a review from a customer I didn’t serve because I referred her to someone who could help when I wasn’t available.  Consider how impactful that is for a moment…We always talk about making things easy for people and one of the very best things we can do for our clients who we can’t help is to send them to someone who can help them!  What are some other ways you can help your notary besties?  Here are just a few tips to help you forge relationships with notaries in your area: Remember we’re not just notaries, we are notary entrepreneurs with all of the stress that comes along with owning your own business.  Don’t assume just because you feel someone is “ahead” of you or “more experienced” than you that they don’t need someone they trust to share their feelings.  We all need someone who understands the pains of entrepreneurship and allows us to vent, cry, laugh or just listen when it’s necessary. Show up!  Help them stuff their PopIn bags, plot out their marketing route, find networking events (or introduce them to the events you attend), swap ideas for follow up emails or blog content, attend the community fair where they’re hosting a table, offer a character review on Google Business Profile, share info about the latest training you received, engage with their content on social media or their blog posts, subscribe to their YouTube channel and share any valuable posts with your audience Share your strengths!  Are you really good at direct marketing?  Do you have excellent writing skills?  Maybe you’re a wiz at bookkeeping?  Or perhaps you are a Canva pro creating flyers or business cards. We all have talents and strengths we can share with each other!  I’m a big believer in karma/the golden rule/reciprocity in the universe or whatever you want to call it and I know from my own experiences that if I lend my talents to friends, they will in turn do the same for me when I need their help!   Offer honest feedback.  This one can be tough because it can be difficult to tell someone your truthful opinion. We feel we’re making that person feel rejected or that we want to be encouraging and telling the truth would be too hurtful.  Stop!  We’re adults. We’re business owners and because we work in a solo capacity we need people we can trust to tell us the truth.  Be fair, be kind, but be honest when they ask your opinion.  You’re not helping anyone if you never give them your truthful opinion.  Show your gratitude!  Tell your friends you love and appreciate them.  Show your gratitude in words (written or verbal).  Treat them to lunch or a special outing.  Send a card in the mail just to say, “I’m thinking of you.” Take the time to appreciate the people or persons who love and support you. The good you put out into the world in the form of appreciation will come back to you! I would love to hear how you support your notary bestie! Comment below and be sure to share this blog post with your notary groups! Let's spread some love around for National Friendship Month!

Over the last month, I’ve been slowly announcing some BIG changes to the Marketing4Notaries program to celebrate our 5th anniversary of helping notaries build authentic relationships with local business owners. I know our Exclusive 5 Point Marketing System works, and so do the notaries who have implemented it into their business.  Now, it's time for me to help even more notaries across the country! My mission is to provide opportunities for notaries to build the skills necessary to build the business of their dreams! In recent weeks we’ve announced the sale of our exclusive 6 month marketing calendar that is packed with ideas for your social media posts, blogs, follow-up emails, gratitude gifts for existing clients and direct marketing efforts. With this calendar, you never have to worry about getting into the "creative zone" to think of ways to make yourself stand out because we've done it for you! We’ve launched video learning modules that you can stream individually instead of purchasing the monthly subscription to Marketing4Notaries (which is still the only way to access the 5 Point Marketing System).  You can stream them forever or just rent them for 24 hours to save even more money! Another piece of being a successful entrepreneur is having guidance and coaching from someone who has gone before you and created a successful business.  Find someone who's ahead of you and repeat their steps instead of reinventing the wheel. On this second to last Monday in July, I am pleased to announce Marketing4Notaries new coaching program for small business owners like you...Coaching4Notaries!  Imagine having me in your corner knowing I am dedicated to helping you succeed. That’s what one-on-one coaching is all about. It’s like having a personal cheerleader, mentor, and strategist all rolled into one. Why personalized one-on-one coaching? Investing in personal coaching is one of the most impactful decisions you can make for your personal and professional growth. Here's the value personal coaching offers: 1. Customized Solutions: Personal coaching with me provides tailored strategies and solutions designed specifically for your unique challenges and goals. You get a customized experience that directly addresses your needs, so you make the most out of every session. 2. Accelerated Progress: With me as your coach, you can achieve your goals faster than you would on your own. What might take years to figure out on your own can often be accomplished in months with expert guidance. 3. Sustainable Results: The skills, strategies, and mindset shifts you gain from coaching are not just quick fixes—they are tools that will benefit you for a lifetime. This means you continue to reap the benefits of your investment well beyond the duration of the coaching program. Here’s what Holly Alexander in California said about her coaching sessions with me, “Jen Neitzel is a "Notary Whisperer."  I am a brand new Notary Public and I feel overwhelmed by establishing the business and the practice of a notary.  Jen has calmed my spirit through her laser focused and wise approach to coaching in tandem with sterling recommendations from website development to payment methods to marketing.  I experience a genuine sense of care from her personally and professionally.  My 25 minute sessions are a gold mine of keen insights and needed strategies.  My launch is going well and with Jen's coaching, I feel hopeful about my future success as a Notary Public.  How can I say thanks to this insightful, caring and laser focused coach?  Keep whispering Jen.  We need you!” 4. Enhanced Performance: The increased efficiency and effectiveness you gain can lead to significant financial and personal rewards. Think of it as a return on investment; better performance often leads to better opportunities and greater earning potential. 5. Reduced Costs of Mistakes: Making uninformed decisions can be costly. As your coach I help you avoid pitfalls and mistakes by providing expert advice and a fresh perspective, ultimately saving you money that might have been lost through trial and error. 6. Increased Confidence and Well-being: The confidence and clarity you gain from coaching can lead to better decision-making, improved relationships, and a more fulfilling life. These intangible benefits can greatly enhance your quality of life, making every dollar spent on coaching well worth it.  Here’s what another coaching client, Christa Gill from California has to say, “My experience working with Jen Neitzel has been a game changer for me.  First, let me say she is gracious and kind and I look forward to meeting with her for each session. Initially, she started with finding out who I am and what are my strengths and goals.  From there, we talked about how to achieve those.  She provided an assignment for that week that has kept me accountable and moving forward.  I call her my "beacon.” Each week I can feel the momentum of my character building because of this accountability and I feel hopeful and accomplished.  She makes me feel good about myself.” 7. Accountability and Motivation: Having someone to keep you accountable ensures you stay on track with your goals. This consistent progress prevents the stagnation that can come from procrastination or lack of direction, making your investment in coaching even more valuable. 8. Access to Expertise: A coach brings a wealth of knowledge and experience to the table. Their insights, strategies, and feedback are drawn from years of experience and training, giving you access to a level of expertise that can significantly amplify your success. Here’s what Carol Ringwald in Florida said, “One big hurdle I faced in the past was marketing, but then I found Jen Neitzel and her 5-point marketing system. Working with her has been a game-changer! She helped me develop a solid marketing plan for 2024 and I've already started to see results. Jen's expertise and programs have truly propelled my business forward, and I am so grateful to her. It's safe to say that Jen is not just a marketing guru to me, but also a dear friend. Thank you, Jen!” When you invest in personal coaching, you’re not just paying for sessions; you’re investing in a comprehensive, transformative experience that delivers lasting value. The benefits you receive extend far beyond the time you spend with your coach, making it one of the most valuable investments you can make in yourself. Beginning August 5th, I am opening a new schedule of one-on-one coaching sessions to help you achieve your dreams!  Twenty five minute private sessions with me are only $75 and I've expanded the days and time slots available to all notaries. If you’re a member of Marketing4Notaries or Notary Business Builder, you’ll receive $25 off your coaching sessions (you will receive a separate email with the $25 discount code)!  I am are offering bundled packages of 6 or 10 sessions with even bigger discounts to help you manage your costs and keep the momentum going! We all have moments of doubt and discouragement. As your coach, I am there to lift you up during those times, reminding you of your strengths and helping you navigate through challenges. In a nutshell, one-on-one coaching is a powerful tool for personal and professional growth. It’s a partnership that helps you tap into your potential, overcome obstacles, and achieve your dreams. So, if you’re ready to take your business to the next level, click here to book your session today. Let's build the business of your dreams!

Today is a big day for me!  I am celebrating five incredible years of having an online presence coaching notary entrepreneurs and teaching The 5 Point Marketing System.  It's Marketing4Notaries 5 year birthday celebration! It’s hard for me to believe because it feels like yesterday that I was tooling around trying to figure out how to create a website to share what I’d learned with the wider notary community. I had dreams of longevity, but never in my wildest dreams did I think my little idea of a system to simplify marketing for notaries would be the catalyst for me to meet so many wonderful people and launch a career in business coaching!  The ride has been full of ups and downs, but as I reflect over the last five years one thing sticks out to me…the incredible people (many of whom have become friends).  I’m one lucky lady! It all started as a way to help others find a system to help them market their notary businesses.  I found something that worked for me (and worked really well) even though it required me to move out of my comfort zone.  At that point, I hadn’t yet dove into personal development, but I did know if I was feeling uncomfortable it meant I was growing. I figured if the steps worked for me, then they would work for others, too.  So, I took a leap and with absolutely no experience building a website or working a web based business, began to build a simple platform to share what I had learned along my journey as a very busy loan signing agent. I remember the passion I felt about sharing what I’d learned (and that passion is even stronger today). I knew deep down that this system I developed worked, and the Escrow Officers I asked to review it had adamantly agreed:  it’s a great way to begin building relationships! They told me they were tired of getting flyers in the mail from notaries or having them stop by and just drop their business card and leave. They knew they needed mobile notaries, but the majority of them didn’t want a nameless, faceless one…they wanted someone they could trust to call them if they found an issue at the table.  They wanted someone who they didn't have to worry about skipping town with very large cashier’s checks, and who would represent them well at the table. Title offices know that the final moments of the transaction are where good referrals are made (and they live off of referrals). All the members on the Escrow Officer advisory board I assembled told me they prefer hiring notaries who are professional representatives of their office, but had been burned in the past by notaries who didn’t take the job seriously or just looked at mobile closings as a way to make a quick buck. They were craving trustworthiness and that requires time to build. For purposes of accuracy, I actually got out my old notes from these meetings in 2018 and referred back to their comments Escrow Officers made about mobile notaries.  See if any of these ring a bell: They don’t dress professionally They seem shy and unable to control a signing They often smelled like cigarette smoke (yes, this was mentioned by 4 of the 8 Escrow Officer’s I questioned) They didn’t provide a sense of professionalism to forward a referral for future business They rushed through the documents and couldn’t answer basic questions They weren’t nice when visiting offices.  Most would just drop a card at reception or send a flyer in the mail or via email (and they were rolling their eyes at how many of those fliers had spelling or grammatical errors) The EOs worried during the entire mobile signing that something might go wrong because trust hadn't been established so they figured they’d just do it themselves instead of wasting an hour feeling stressed Notaries tried to answer questions and invariably gave out bad information Notaries crossed over into the unauthorized practice of law by trying to explain the proration of property taxes (this is a TX specific thing) The underlying theme to all of these issues presented to me was TRUST.  They were looking for someone they could trust when they needed to hire someone outside their office for a mobile signing.  And that makes sense…this is their bread and butter and their reputation in the real estate community. I deeply understood the comments about wasting an hour or more worrying during the mobile signing so they felt it better to just do it themselves. Control issues are something I can relate to! The key to creating a partnership with title offices was building trust, but you can’t just meet someone once and instantly trust them.  It takes time and consistent effort. I had the green light from my advisory board that the 5 steps I laid out made sense, and as I continued to refine the steps, I started researching the basic principles of sales to be sure I was creating something that will last.  I realized that all of their concerns could be erased by authenticity (and not smoking…LOL)!  If they trusted their mobile notaries, they would be more likely to hire them when needed. If they trusted mobile notaries they wouldn’t view them as being a bother when they followed up each month with a value-added email to stay top of mind.  They wouldn’t mind a visit…in fact, they might even look forward to it because who doesn't like to spend some time with the people they know, like and trust? Over the years, the system has been fine tuned and refined. As I learned new skills, I added them to the system, but the basic principles remain: PopIn (Introduction/first meeting in person) Follow Up (with an invitation to stay in touch and so they have your email address in their contacts) Shout Out (monthly email with value based information) Social Media (leveraging free advertising and communication away from email to reinforce relationships and learn more about each other) Networking (mixing and mingling in a social setting) When I launched on July 1, 2019 the website was named Signing Agent Marketing, but  I rebranded in 2023 to Marketing4Notaries. I realized as we were dealing with the fall-out from the mortgage crisis post-covid (and from doing regular research on sales techniques) that the system I created wasn’t groundbreaking. I had collected basic sales strategies that had been around for decades because they worked, but nothing is as easy as it seems. Plus, I had done what so many notaries had done through the "refinance boom," I put all my eggs into one basket by focusing only on loan signing agents instead of all specialties under the notary umbrella. The biggest obstacle I’ve had is helping notaries overcome their own fears that box them in to believing that they hate sales and are too embarrassed to market their own business. I completely understand that feeling that runs deep in all of us:  sales sucks and I didn't want to feel like a used car salesperson either. I knew that wasn't something that could be resolved by only watching a video module, so I added one-on-one coaching to Marketing4Notaries for those that needed the extra push to feel proud of their decision to be a business owner and spread the word to their communities. And the coaching is what really brought a smile to my heart because I was watching notaries grow and learn in real time.  I was helping guide them through their fear and celebrating their successes. What a thrill! Along the way, I’ve learned that the notary community has its own pulse, its own way of doing things. The messaging at the very beginning of our notary journey is clear:  Sign up for 100 to 150 signing services and you’ll have all the business you’ll need coming to you from assignment requests via text or email. Sounds easy, right?  And that plan worked until mortgage interest rates began to increase in the fall of 2022. Those notaries that depended only on the signing services were left wondering where all the “rings and dings” had gone, but those notaries that built relationships didn’t seem to be suffering as much. That’s when I realized that it’s undeniable:  we are in a relationship business and we needed to start looking at ourselves as notary entrepreneurs, not just notaries. We have to do things differently than what we’ve been told on YouTube or Facebook. We had to control our own destinies by building relationships with the people who could bring us business. I know it’s hard to bust out of your own box and start the process.  I experienced all of those feelings, too! “I don’t WANT to take cupcakes to an office to introduce myself” “I don’t WANT to go to the networking meeting because I’m tired and not feeling like meeting new people” “I don’t want to engage with people on Facebook or Instagram because it feels inauthentic” “I don’t WANT to have to think of valuable information to add to a monthly email” “I don’t WANT to follow up with an email after meeting someone new” BUT at the same time…. I WANT to make a living being a mobile notary I WANT to provide for my family I WANT to be able to pay down debt I WANT to be the first notary people call in my town I WANT to feel accepted by my local business community I WANT to travel and have great experiences I WANT to be able to visit my kids who live out of town (these were all my actual WANTS in the beginning, by the way) The struggle between what you WANT and what you HAVE is where the magic happens.  It’s where I grew as a person, a parent, a wife and a friend.  It’s where I realized the confidence and power I have within me to make things happen.  It’s where I fully understood that the journey, the struggle to push past your own personal barriers IS the destination. Today, as Marketing4Notaries.com celebrates its 5 YEAR ANNIVERSARY I am even more convinced that we are in the relationship and personal growth business.  Every challenge we overcome brings new value and opportunity.  And every time we engage in building authentic relationships with people in our communities we learn the value of these relationships in business.  We learn to trust the process instead of questioning it.  We learn that there isn’t a finish line, but rather a path we follow that allows us to twist and bend and turn and grow until we begin to have new dreams.  We stop worrying about extending our hand to a new person at a networking event and start focusing on the bigger picture like creating something sustainable for the long haul.  We stop worrying about the possibility of having to go back to the W2 world! Stay with it. Don’t give up. Celebrate your wins (like a 5 year anniversary) and find the support you need to build your dreams. Work on overcoming your personal obstacles. It doesn’t happen overnight, but with consistency, repetition and support it will happen! I am living, breathing proof of that! Marketing4Notaries will continue to evolve.  I can’t wait to see how, but I know the growth will be because I’ve learned something new and that’s what keeps me excited about my business. Every mountain I climb is reflected in my work, and it’s an absolute honor and privilege to pass that along to the wider notary community that I love so much. Thank you for five years of learning, growth, laughs, tears, vulnerable conversations and friendship.  It has meant more to me than I will ever be able to express with words. P.S. To celebrate Marketing4Notaries birthday, I want to give you a gift:  Click here to get my chart of value-added topics to use for monthly shout outs to your contact list.  Now, you’ll never worry about what to say in a follow up email again!

Do these lyrics ring a bell? “A gathering of angels appeared above my head They sang to me this song of hope, and this is what they said They said come sail away, come sail away Come sail away with me now Come sail away, come sail away Come sail away with me” I might be dating myself sharing these lyrics to the Styx classic, “Come Sail Away,” but it’s the song that runs through my head every time I think about the 3 upcoming notary cruises. A few years ago, no one was talking about gathering the notary community for workshops and networking on a cruise, but 2024 has ushered in this new era of notary events, and I am here for it! In case you’re not aware, cruising is the newest way for notaries to network and get in a bit of fun and relaxation! Here I highlight the 3 different upcoming cruises and provide you with the information you need to be a part of these incredible opportunities. Embark on a Notary Adventure with 2024 Level Up Notary Cruise! Brought to you by Lori Morgan with Sign Here and There Notary in Indiana. Set sail on a transformative journey from Orlando, Florida, to the captivating shores of Nassau, Bahamas, on our 3 nights, 4 days on the Inaugural 2024 Level Up Notary Cruise, departing on September 6-9, 2024. This is an exclusive opportunity to network with fellow Notaries and receive top-notch training from some of the best Notary Trainers from across the USA. The theme is "Level Up and Change Your Life," and the cruise is hosted by the dynamic Level Up Team. If you're interested in joining us on the cruise for the 2024 Level Up Notary Summit, it's a 2-step process. A. To secure your spot on this unforgettable cruise, contact Carnival Cruise at 1-866-721- 3225, mention Group Reference Number D5HQ98. Carnival Group Booking is open Mon - Fri. Full payment is due by June 21, so time is of the essence if you want to attend this cruise. All room quotes are based on double occupancy. Don't miss out on this incredible opportunity to elevate your notary skills while enjoying the beauty of the Bahamas! B. For those eager to participate in the Notary Summit aboard the cruise, register on Eventbrite. (Link below).  Booking the cruise does NOT give you entrance to the on-board notary summit.  You must register for that here: https://www.eventbrite.com/.../the-level-up-notary-cruise. What you will learn on the cruise:  APOSTILLE, LOAN SIGNING, MARKETING, REMOTE ONLINE NOTARIZATION (RON), MOCKING SIGNING, GENERAL NOTARY WORK (GNW), WEDDING OFFICIATIANT AND BEST PRACTICES. Total cost for cruise and conference is approximately $475 per person, based on double occupancy. A very special THANK YOU to the cruise event sponsors: CYBERIZEIT INTEGRITY JOURNAL NOTARY ASSIST Up next, we have an event on a Royal Caribbean Notary Mastermind cruise, hosted by Daniel C. Lewis, also from Indiana and a former National Notary Association Notary of the Year and current podcast host of The Notary Podcast (click the link to see my presentation on Daniel’s podcast and to subscribe to his YouTube channel). I’m also preparing a workshop for this cruise and am thrilled to be attending! This exclusive and educational experience departs from New Orleans and sails to the stunning destinations of Cozumel and Costa Maya, Mexico and Georgetown, Grand Cayman. Get ready for an unforgettable journey filled with training workshops, networking, and adventure! Cruise Details: Departure Date from New Orleans, LA: November 2, 2024 Return Date to New Orleans, LA: November 9, 2024 During our cruise, you'll have the opportunity to enhance your notary skills through a series of comprehensive training workshops. The knowledgeable instructors, Daniel Lewis and Laura Jones, will lead these sessions on the days we're at sea, ensuring that you leave the cruise with valuable insights and new expertise. Itinerary: Day 1: Departure from New Orleans Day 2: At Sea - Training Workshops Day 3: Cozumel, Mexico Day 4: Costa Maya, Mexico Day 5: Georgetown, Grand Cayman Day 6: At Sea - Training Workshops Day 7: At Sea - Training Workshops Day 8: Return to New Orleans Our Travel Agent Host, Dennis Tooley of Fun Cruise and Travel, will ensure your cruise experience is seamless and enjoyable. If you have any questions or want to book your room, please contact Dennis at 317-430-7455. Why Attend: Expand your notary knowledge and skills with expert-led workshops. Network with fellow notary professionals in a relaxed and picturesque setting. Explore stunning destinations and create lasting memories. Don't miss out on this exceptional opportunity to combine professional growth with a fantastic vacation experience. Space is limited, so secure your spot today and take advantage of early booking benefits! Inside Cabins start at $576 per person (based on double occupancy), Ocean View Cabins start at $613 per person (based on double occupancy) and Balcony Cabins start at $745 per person (based on double occupancy).  A Deposit of $500 per Cabin is required.  Payments can be set up after the deposit is secured. To book your spot or get more information, contact Dennis Tooley at 317-430-7455 (Call or Text) or via email at dennistooley@gmail.com. And last, but certainly not least is the Notary Business Builder Celebrity Cruise to Alaska in September, 2025.  Vacation to Alaska from September 5-12, 2025 (16 months from now). It's a popular time and a popular destination, so this cruise is selling out fast (and the ship will completely sell out well before the departure date)!  If you want to join Bill, Laura, myself and the rest of the faculty of Notary Business Builder, I encourage you to book it now (and set up a payment plan like I did)!  There are currently 45 people already booked! We've put together a great group of notaries, trainers, and influencers that will join us for a shared experience that you'll remember for the rest of your life. So if Alaska is on your bucket list, click here to Join us! And yes, friends and family are welcome to join us too! My husband is coming with me. This is not necessarily a "seminar at sea." Sure, we'll have some programming, but most of this cruise is networking and connection-based. If you want to join us on this adventure, you need to make a deposit on your cabin now. In most cases, there is a $500 deposit per cabin. And here’s the amazing news:  You can make ANY payment plan you want, as long as your final payment is received by June 1, 2025 (a year from now). Our amazing travel agent, Jennifer Myers, of Expedia CruiseShipCenters Scottsdale, will handle all your reservations and payments, assuring you get the best price available. Connect with her here. Wow!  That is a lot to look forward to for notaries!  And you know what?  After the last two years of struggling to pivot and learn new skills to bolster our businesses beyond loan signings, we deserve to treat ourselves to a tax-deductible cruise while learning new things and meeting new people.  Remember, I recommend attending at least 3 notary-centered events a year! I’m curious…which cruise interests you the most?  Are you attending any of them?  Comment below so I know to look for you on the Mexico and Alaska cruises!

Sales. Marketing. These are usually two words that send notaries running for cover! At the very least it prompts them to tell me during my one-on-one coaching calls, “I’m an introvert, so I’m scared to death to promote my business.”  I can’t tell you how many times I’ve heard that! In an effort to support national “Entrepreneurs Do It Yourself Marketing,” month in June, I wanted to share the framework I used to build my business. I speak to very few notaries who actually enjoy the process of building their know, like and trust factor in their communities, but the truth is you’re the only one who is going to do that! Unless you hire someone, of course. Let’s look at that scenario for a moment. Pretend, if you will, that you’re an “introvert” who is too shy to attend networking meetings, do any direct marketing or make phone calls to local businesses. You’re convinced that you just want to be a notary, not a salesperson.  Besides, no one wants to feel like a used car salesman!  What if you started calling around to find someone to do it for you? I mean, let’s be honest; I say it all the time, “hire your weaknesses.” In fact, I tried to hire someone to do my marketing for me.  I was feeling very overwhelmed with all the tasks I needed to complete in a day, so I sat down one afternoon to give thought to what I could hire out.  I picked up the phone and started calling marketing firms in my hometown of Dallas.  I talked to the big marketing firms, the mid-size ones and a guy who handles it all himself.  In the end, the cheapest quote I got for a monthly fee was $5,000! $5,000?? And that didn’t include any social media posts beyond Facebook.  I was floored!  The bigger firm wanted $10,500 a month which was the discount for a year-long contract. Both were a “bit” out of my budget! So, next time you’re telling yourself you “can’t” lead the sales and marketing efforts of your small business, just remember you can hire someone to do it for you!  It’ll just cost you a pretty penny…. OR you can take the more economical route and do it yourself. And as it turns out, I happen to have a whole framework that will help you market your business around town.  I call it The 5 Point Marketing System and it’s available to Marketing4Notaries.com members and Notary Business Builders, too.  This program isn’t revolutionary or mind-blowing, but it is ridiculously effective.  I took the steps I used to increase my business revenue by 75% and put it on a website to share with notaries around the country. And it’s been hugely successful!  So many people have told me how much they appreciate having a step-by-step system to help them be the “go-to” notary in their community. The simple, but time-honored steps are: PopIns! This is when you visit businesses and introduce yourself and your business Follow up:  The truth is, lots of people will work up the courage to PopIn, but then they drop the ball and forget to follow up!  In my opinion, it’s the most important step in the 5 Point System. Monthly Shout Outs:  You followed up, now you need to stay in touch once a month with value-added information. Social Media:  Yes, it’s a pain in the a$$, but it’s also free advertising. If you use social media anyway, you should absolutely leverage its power to promote your business and grow relationships. Networking:  Perhaps the most powerful step in the system, networking with the right groups will speed-up the growth of your “know, like and trust” factor and expand your referral network. When I write these steps down, they seem so clear and easy to understand.  Upon execution, I know it requires additional information, training and support.  Especially if you’ve never PoppedIn before or been to a networking meeting. That’s why I go beyond the basic steps and really dig deep discussing the fear and resistance we all experience when it comes to building our businesses.  With the proper coaching that comes along with membership for each program, you can begin to do the internal work it takes to be a marketing pro! If you’re a Marketing4Notaries member or Notary Business Builder, I’d love to see your comments below about The 5 Point Marketing System and how it’s helped your business! Who knows…you might even see your review on my social media accounts! P.S. If you’d like to see a comparison between memberships at Marketing4Notaries.com and Notary Business Builder, click here!